Do you care whether you get a “unique” plumber to fix this for you? Or is any competent and available plumber just fine?
A “Common Sense” Mistake That’s Killing Your Advertising Effectiveness
Are you a business owner that voices (or appears in) your own ads? Do you introduce yourself in those ads? Especially at the beginning of the ads? Stop. Seriously. Stop doing that. It might seem like “common-sense” to announce who’s talking so the listener can know, as if you were...
How Are Visuals Ads Used in Marketing?
Visuals have become more and more of a prominent way for people to take in information. This modern age we live in is also a visual age. So, in order to effectively market and advertise your products and services, one must adapt to using visuals. For instance, humans are hardwired...
Persuasive Writing in Ad Copy
For your marketing to be effective at bringing in and converting leads, you’ll need persuasively written ad copy. Even if you aren’t a writer by trade or training, you can benefit from learning about how to more effectively craft copy. By understanding key aspects of persuasive writing, you’ll be able...
Ad Copy: The Mechanics of Miraculous Ad Writing
“When his ad writer is a poet, the business owner will be a king.” – The Wizard As business owners, we all want to be the king of the castle. We desire, more than anything as professionals, to be at the top of the mountain within our industry kingdom. But...
Advertising Performance: Have You Calculated Your APE?
Advertising performance must first be tracked before being strategically improved. No matter what aspect of a business you’re working to improve, you’ll need to define success. What would it look like for that aspect to get better? How can you measure it? By choosing key performance indicators to track and...