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How Are Visuals Ads Used in Marketing?

Visuals have become more and more of a prominent way for people to take in information. This modern age we live in is also a visual age. So, in order to effectively market and advertise your products and services, one must adapt to using visuals. For instance, humans are hardwired...

Persuasive Writing in Ad Copy

For your marketing to be effective at bringing in and converting leads, you’ll need persuasively written ad copy. Even if you aren’t a writer by trade or training, you can benefit from learning about how to more effectively craft copy.  By understanding key aspects of persuasive writing, you’ll be able...

Ad Copy: The Mechanics of Miraculous Ad Writing

“When his ad writer is a poet, the business owner will be a king.” – The Wizard As business owners, we all want to be the king of the castle. We desire, more than anything as professionals, to be at the top of the mountain within our industry kingdom. But...