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Google Local Service Ads, Anyone?

"I’ve never met a business owner whose advertising failed because they were reaching the wrong people." – Roy H. Williams, The Wizard of Ads™ It's not that your advertising is failing, per se. But maybe, just maybe, it could be reaching a wider audience and bringing in more business. Especially...

Brand Loyalty and the Chamber of Secrets

Think of brand loyalty as the treasure you and your wizard friends seek to find in the depths of the Chamber of Secrets. After all, every marketer strives for it. A customer base that returns again and again, regardless of changes in competition or product offerings. And there are many...

Rebranding Made Simple (+Examples)

Everyone loves a good makeover. Whether it's a new haircut, bulking up, slimming down, or a complete home renovation. We can't resist a good glow-up story, and the same goes for when companies decide to rebrand. Brands are like the best friends you can always count on, but even the...

The True Power of Brand Storytelling

Have you found your story? Your story is the most powerful device in your marketing arsenal. It's the thing that will make you stand out from your competitors and attract your ideal customers. Are you telling it well? Your story is the heart of your brand. It's what makes you...