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Procedural Drama Of An Ad

What do “I’m Loving It” and “Just Do It” have in common? People can easily identify the brands behind them without actively squeezing their brains for information. I’m certain you’re not thinking of McDonald’s and Nike in your every waking moment, right? Still, they’ve managed to hit the spot in...

Inductive Reasoning: The Fingertips Of An Ad Genius

What is inductive reasoning vs. deductive reasoning? In marketing and advertising, some of the best minds use inductive reasoning to create incredible campaigns. Looking at successful campaigns, they can analyze what made them work so well and apply those principles to new projects. This reasoning has led to some of...

Who Is Your Customer?

"Ask the wrong question, and you will get the wrong answer." — Roy H. Williams As a business, one of the most important questions you can ask yourself is, "Who is my customer?" Knowing the answer to, “who is your customer”,  is essential to understanding how to sell them your...

Speak and Write with Greater Impact

How do you get a nation of people to rise to their feet? How do you command an army to move with the same intention? Better yet, how do you send a stubborn kid to their room without dessert? Impactful communication— The ability to speak and write your most powerful...