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All About Brand’s Visual Identity

“Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to inspire customer loyalty." – Professor Nirmalya Kumar, London Business School Cultivating identity...  what does that mean, exactly? Your visual identity is the face of your brand....

Brand Guide: What’s Your Style?

Your brand is the personality of your business. Without it, you have no image, no direction, and no differentiating factors from your competition.  It’s what sets you apart and makes you recognizable; it's the heart and soul of your business.  Your brand incorporates everything from your purpose to your values,...