Bonding campaigns that attract relational customers are the most powerful form of branding for residential home service businesses.
All About Brand’s Visual Identity
“Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to inspire customer loyalty." – Professor Nirmalya Kumar, London Business School Cultivating identity... what does that mean, exactly? Your visual identity is the face of your brand....
The Essential Qualities of a Strong Brand
A strong brand is essential for any business that wants to become a household name, but what makes a strong brand? We’re going to get into all of the components of a strong brand. For now, some of the main essential elements in your brew of brand strategy components should...
Brand Guide: What’s Your Style?
Your brand is the personality of your business. Without it, you have no image, no direction, and no differentiating factors from your competition. It’s what sets you apart and makes you recognizable; it's the heart and soul of your business. Your brand incorporates everything from your purpose to your values,...