Too much money for not enough leads. If your business is seasonal you'll want to tune in to see how to beat the dip during shoulder season.
Does it make more sense to target homeowners who need your service or to talk to the masses, letting the chip fall where they may?
If you only use short-term tactics like cost per response and click-through rates, the research clearly shows you will eventually fail.
Using radio as our primary driver of new business, we did nearly $250m in 2020 and are tracking to surpass $300m in 2021.
Marketing’s oldest ideas are getting repackaged. Among these new names are Transparency, Engagement, and the Zero Moment of Truth.
Some people believe in mass media while others believe in digital advertising. Which kind of advertising do you invest in? Are you happy?