Wizard of Ads™ believe the message makes the media work; the media does not make the message work. - Roy H. Williams
The goal of branding, of course, is to cause buyers to think of your brand first and feel the best about it whenever they need what you sell.
Commonly used phrases, that are normally boring conversation fillers, present an opportunity to get attention.
None of those products were inherently interesting, yet their ads have been enjoyed hundreds of millions of times.
Looking back at your career, can you describe the moment when your foot first fell onto the path that brought you to where you are today?
Let’s be honest, you can’t always answer the phone and that is especially true if you are a small owner-operated business.