Think of brand fame as you would for a celebrity; the same factors that separate an A-lister from a C-lister.
Brand Experience and Its Future
Over the past few years, brand experiences have made leaps and bounds into new territory. In the past, branding was all about creating a solid visual identity that would be recognizable and memorable. Today, brands are focusing on creating experiences that are engaging and impactful. Brand experience design takes many...
Brand Identity: The Good and the Bad
Think of a brand. Any brand. When you've thought of one, what image comes to mind? Is the image clear, or a little foggy? If it's the former, that company probably has a good brand identity. If it's the latter, however, their brand identity might be a bit lackluster. So...
Brand Recognition Is Much More than Name Recognition
We've all heard the typical phrase "get your name out there" when it comes to enhancing your business' brand awareness. But what's in a name? Nothing, really; unless you have an image, a feeling, or a message attached to it. Your brand's name is what customers will use to identify...
What Real Estate Will Your Residential Home Service Business Occupy When The Market Crashes?
Inflation is upon us. Raising costs of materials, fuel, capital equipment, employee wages, and therefore, prices. What next?
Brand Personality: Characteristics and Qualities of Top Brands
The personality of your brand tells the story of who you are and what you stand for. It tells the story of what your customers can expect to feel when they interact with you. It's the emotional connection that consumers make with your brand, based on their experiences and perceptions....