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Brand Experience and Its Future

Over the past few years, brand experiences have made leaps and bounds into new territory. In the past, branding was all about creating a solid visual identity that would be recognizable and memorable. Today, brands are focusing on creating experiences that are engaging and impactful. Brand experience design takes many...

Brand Identity: The Good and the Bad

Think of a brand. Any brand. When you've thought of one, what image comes to mind? Is the image clear, or a little foggy? If it's the former, that company probably has a good brand identity. If it's the latter, however, their brand identity might be a bit lackluster.  So...