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Business Branding or Customer Bonding?

Branding, a means to identify cattle or a way to keep your business in the minds of your audience and customers? Well, both if you want to get semantic but they are easily seen as not at all the same. –Or are they?  Branding cattle is a way to help...

The Making of a Brand

What do you think of when the word “brand” comes up?  Walmart or Microsoft might pop in your mind. How they managed to keep the same throughout scaling to the size and success they have now. But are they the same? Microsoft is rethinking their brand and values, by including...