There's no good way to tell a bad story. It doesn't matter how good you are with nouns and verbs when the core message itself is boring.
A Glimpse Into The Mind Of A Wizard of Ads Creative Writer
Wizard of Ads™ Partners cannot apply to become a partner. When I see a special kind of genius, I invite them to join our tribe.
Ad Campaigns of the Wizard Who Got Away
Just as there is a gap between knowledge and wisdom, there is also a gap between fact and truth. When you’re crafting your marketing plans, what do you rely on? Do you seek to present facts, or do you aim to deliver truths to your audience? As Frank LLoyd Wright...
Out of Style Ads
It's 2022 and the world of advertising is evolving and transforming at a rapid speed. As we shift from traditional advertising to digital, we are finding new ways to advertise and are developing new ideas that have never been done before. Whether it’s targeted ads while playing a mobile phone...
Creative Advertising and the Power of Imagination
Creative advertising stems from the advertiser’s ability to engage with their own imagination. Instead of retracing the steps of those who have come before you, use your imagination to follow in their footsteps to places unknown. It’s up to all of us to improve on the discoveries and creativity of...
Decision-Makers: Selling The Inside Champion
Life is full of tough choices. Some are easy, such as what kind of coffee to order (cappuccino please!), and others are more difficult like choosing a career path that will affect everything moving forward into the future. Being able to have great executive decision-making skills can help at any...