Many would agree that anything that can help understand our audience and how they interact with our content is worth investigating. Heat maps are one of those tools that have been around for a while. But are they really worth the time and effort? Let’s take a look at what...
Home Service Ads: The 2 Essential Elements in Successful Ads
Gone are the days when people looked through phone books to find a Plumber. These days, people use ‘The Googles’ for anything and everything, including finding home service providers. In order to be found online, you need to have a website, paid advertising, and a healthy digital presence. But even...
Factors That Affect Your Conversion Rate [+ CRO Statistics]
Is there one magic answer to increasing your website's conversion rate? Sadly, no. There are, however, a number of factors that can affect how many visitors turn into customers. In this article, we will take a look at some of the statistics around CRO (conversion rate optimization). We’ll offer conversion-boosting...
Click Through Rate(CTR): Improving Your Ad Clicks
Did you know that the average click-through rate (CTR) for display ads is a measly 0.05 percent? Ouch. That means if you have a banner ad out there, only 1 in 2,000 people will click on it. So how do you make sure your ad has the best chance at...
How to Humanize Your Home Services Website
We’ve all heard of Search Engine Optimization, but have you ever heard of Human Optimization? SEO is when you spend a bunch of money on trying to appease the Google Gods. You use your money at the Google Ads alter, sacrificing your cash in hopes of making the Google Gods...