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Category vs. Product vs. Client-focused Ads

Whether category-focused, product-focused, or client-focused, all of your ads must have a focal point. Focused marketing ensures you understand your niche and the most effective way to reach them. After all, we want your business to succeed and not get trapped in the void businesses long since forgotten. Understanding focused...

Triple B’s of Writing TV Ad (Bad, Boring, Brilliant)

Your business will inevitably use advertising, whether through online channels, a TV ad, or radio. You should be smart and critical in choosing which ad writer to work with.  Any advertiser should know the ropes on creating ads for all existing platforms, especially with TV ads. Ad writers come in...