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Do You Know How To Buy Word-of-Mouth?

If you've been in business for a long time, you've probably heard, "word of mouth advertising." You may not know that by word of mouth, I mean one of the most powerful marketing techniques in your quiver. Think about it – what do you do when you are considering a...

Why Character-driven Ads Outperform Logic-driven Ads

Businesses generally use two main types of models in their advertising: logic-driven ads and character-driven ads. Whichever style you choose to pursue will determine your end result. Do buyers want an infographic that breaks down and explains why they should buy your products or services? Or are you trying to...

Four Kinds of Ads and the “Gold Seal Ad”

What are ads? An ad is another word for advertising. Just like there are many types of marketing and types of media, there are also many advertising techniques. There are four main kinds of ads: franchise, category-specific, product-specific, and store-specific. Each of these types of advertising has unique benefits and...