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“Hey Google,” What is Voice Search?

“Hey, Google… What are you?” “I am an assistant.” No, as you probably already know, you aren't just hearing voices. You're experiencing the rise of voice search– and it's only getting louder. That's how you voice search with Google-compatible devices or Google.com.  Alexa and Siri are alternative contenders and, depending...

Google Map Pack Essentials

As a marketing strategist and business owner, one of your vital tools is the Google Map Pack. With Google Maps, you can easily find potential customers in any location and track their movements. However, to truly maximize the potential of this powerful tool, you need to understand how to use...

A High-Converting Landing Page’s Anatomy

Did you know your landing page requires a recipe to succeed. A high-converting landing page is like a magical recipe with just the right ingredients. Too much flour and the message is dry across your customer’s tongue. Not enough flavor and your customers aren’t enticed to convert.  Following the recipe...

An Epic Guide To Local SEO

Imagine a ship built strong and sturdy out of lines of code and keywords. The ship is out there, somewhere beyond the broadband horizon, leading businesses to a treasure trove of leads and everlasting traffic to their websites. Its name is local SEO. The vessel is notoriously difficult to track...