Business owners are up to their ears in marketing techniques. Not only that, they are constantly changing, and all come with various advice and warnings that contradict each other. This opens up a breeding ground for marketing mistakes. For example, one of the most common pieces of advice is that...
With a perpetual decline in product quality and built-in obsolescence as prices continue to rise, one company is fighting this head-on.
Do you know your category's market potential in your trade area? Can you name the degree of your market penetration?
Do you want to reach 100% of your marketplace with 10% of your message, or do you reach 10% of your target market with 100% of your message?
Hidden within your blind spot is your limiting factor, the thing that holds you back and limits your success.
The length of the “ramping up period” an ad campaign will require before you begin to see results is determined by four factors.