Do you know your category's market potential in your trade area? Can you name the degree of your market penetration?
Do you want to reach 100% of your marketplace with 10% of your message, or do you reach 10% of your target market with 100% of your message?
Hidden within your blind spot is your limiting factor, the thing that holds you back and limits your success.
The length of the “ramping up period” an ad campaign will require before you begin to see results is determined by four factors.
Strategy before tactics is not controversial. I’d go as far as to say it’s not debatable. You can’t implement a plan without having a plan.
The great game of BUSINESS does not come with an instruction manual. The assumption of Most Players is that Customer Acquisition – lead generation – sales opportunities – is how you win the game. But the understanding of a Highly Skilled Player goes 2 levels deeper: Customer Acquisition (lead gen)...