When a direct-response offer generates big money quickly, you can be certain that the longer you do it, the less well it will work.
Customers Buy Things That Tell The World What Kind Of Person They Are
People are multi-dimensional. We make decisions to purchase based on a variety of criteria, but two of the big ones are Time and Money.
7 Shrewd Reasons NOT To Hire Your Local Advertising Agency
Reason #1: They are only too happy to work for your competitors. Reason 2: They don’t know how to advertise your ugly duckling business...
Expect This 11th Hour Sneak Attack When Selling Your Home Service Company
Multibillion-dollar investment funds are now bidding to buy successful home service companies at record-setting prices...
Transactional Vs. Relational Customers: Are You Attracting The Wrong People?
The most important messaging choice boils down to whether you’re attracting Relational or Transactional customers.
Service Beyond Satisfaction. How To Rake In Authentic 5-Star Reviews Like A Badass
Are you really giving your customers a 5-star experience or are you just convincing them to prop you up like Bernie as a favor?