Strategy before tactics is not controversial. I’d go as far as to say it’s not debatable. You can’t implement a plan without having a plan.
How to Win in Business
The great game of BUSINESS does not come with an instruction manual. The assumption of Most Players is that Customer Acquisition – lead generation – sales opportunities – is how you win the game. But the understanding of a Highly Skilled Player goes 2 levels deeper: Customer Acquisition (lead gen)...
How Google PPC Inflation Has Made It No Longer Affordable To Do Lead Gen
You’ve been watching it happen, but like the first few months before Covid-19 exploded in early 2020, you’re still not convinced this is something to be worried about. It is. It is serious, and it is having a huge impact on your bottom line. Either by making your prices out...
Your First Year In Mass Media Branding: 12 Milestones and a Timeline
A roadmap of what to expect in your first 12 months of running a fully aligned marketing strategy from the Wizard of Ads™.
Culture Decoded. How To Sell Way More Stuff And Attract Top Talent
Throughout my career, I’ve noticed that the easiest companies to skyrocket are those with a happy, healthy, and wealthy corporate culture.
How To Take Advantage Of The Only 12 Ways To Advertise
With just 2 hours of training you can boost your abilities to produce ads that positively affected audience perception by 55%.