We get that notification. A 1-Star Google review. Well shit. That ungrateful turd. They have no clue what it cost to run a business. They don’t care about hurting a small business. Their ‘facts’ are wrong or misleading. You got all the negative emotions bubbling up tto the surface. It’s...
Learn These New Words and Be Ahead of the Pack
We all want to be ahead of the game. That can be that one office dude who wants to be the star amongst his ‘Realm of Association’ or peers. Or that can be you, against your competitors in the residential home service industry. However, not all people realize that 'getting...
Storytelling and Showmanship: How Memories and Experience are Created
The definition of showmanship is the art and science of persuasion. It’s the ability to capture an audience’s attention and hold it captive while delivering a message. It’s a skill that you can apply in many different ways, from marketing and advertising to customer service and user experience. Storytelling is...
Origin Story: How Your Story Should’ve Successfully Been Told
Almost every business has an advertising budget. And yet most ads don’t work. Why? They’re missing the key ingredient: a good origin story. What is the origin story? An origin story is the foundation of any good ad campaign. It’s the tale of how your brand came to be and...