Have you browsed an e-commerce website, checked out a product, and then realized it wasn’t the right time, only to find the same item on a Facebook ad? Been there? Nope, it’s not the universe telling you to splurge on that designer wallpaper. What you experienced was a savvy online...
AI Marketing: A Digital Revolution
In recent years, there has been a digital revolution occurring in the marketing world. The rise of the machine has changed the landscape on how businesses market their products and services. (In case you’re wondering, AI stands for artificial intelligence.) AI marketing is a term that refers to using AI...
Best Local SEO Tools: Secrets Revealed
We can never understate the relevance of local SEO in today’s competitive residential home service market. Knowing that Google optimizes SERPs results based on a desktop user’s IP address and a mobile device’s geolocation, you’ll lose a chunk of precious prospects unless you optimize your business’ website to appear in...
Sales Funnel Optimization: The Myths and Facts
"Erroneous preconceptions are the dangerous downside of myths. But heroes are their dangerous upside. Larger than life, highly exaggerated, and always positioned in the most favorable light, a hero is a beautiful lie." – Roy H. Williams A hero is idealized and admired for courage, outstanding achievements, or noble qualities....