Ask any business owner, contractor, or entrepreneur you know, and they'll 100% agree that it's facts, figures, and logic that matters when running a company. They're absolutely right. Analytical thinking is a predominant driver in business, but what they might not realize is that magical thinking is a powerful tool...
Persuasion: The Reason Apple Doesn’t Give Store Directions
We've all seen and heard a business promote itself on our local TV or radio station. They shove their store hours, phone numbers, and address in the face of their audience. They’ll occasionally even turn toward giving directions. Something called the “door in the face technique.” Thus eating up all...
Cost-Cutting: How Not To Build a Business
Everybody looks after the bottom line. After all, it’s one of the best indicators to describe the status of an enterprise. If you’re a business owner, you may have devised ways to improve your bottom line and it typically falls into two approaches: Increasing revenue Cutting costs It’s always a...
What Truly Defines High-Quality Content?
In a world where tons of content is published every second, the need for high-quality content can never be understated. Businesses creating content shouldn’t settle for merely good material. Otherwise, you’ll risk producing content that gets lost in all the noise. It’s the premium quality blog posts or ads that...