"It flashed a sparkle of water as if to say goodbye and then the river curled away to go searching for the sea." - Roy H. Williams When it comes to shopping, we can generally think of two different types of shoppers: transactional vs. relational. (I know what you are...
Marketing To Affinity Groups: The Smartest Thing To Do Now
Ah... affinity groups. We all have them. We are a part of many, whether we realize it or not. From the clothes we wear to the music we listen to, down to the teams we support, and the products we buy — they're everywhere. They account for our needs and...
Relational and Transactional Ads: The Perfect Combination
As a business owner, you're always looking for ways to improve your advertising and marketing techniques. To this end, one important distinction you should clearly specify is between relational and transactional ads. Relational advertising, as the name suggests, focuses on being relatable with a customer's sentiment, while transactional ads lean...
Consumer Behaviour’s Reliance on Today’s Social Media
For many people, scrolling Facebook, chatting over Twitter, and surfing Instagram is now part of the daily routine. Our social media today is a result of all twists and turns we’ve endured over the pandemic. It has forced businesses to rely more readily on social media channels to communicate and...