"I’ve never met a business owner whose advertising failed because they were reaching the wrong people." – Roy H. Williams, The Wizard of Ads™ It's not that your advertising is failing, per se. But maybe, just maybe, it could be reaching a wider audience and bringing in more business. Especially...
FREE Marketing Resources
Finding the Right Mix of Organic and Paid Traffic
A little birdie told us that companies are experiencing a decline in their web traffic. They're hitting their heads against the wall, trying to determine what they are doing wrong. What they don't know is actually quite simple, and you're in luck because we're about to let you in on...
Lead Generation and Demand Generation: What’s the Difference?
Think of the most popular restaurant in your city, the one where you've got to make a reservation because there is never an open table. Do you see it in your mind? That restaurant most likely hasn't been advertised in years. Their happy customers are their only marketing department. A...
Google Business Profile (GBP): Frequently Asked Questions
As a titan that dominates the world of search, Google is also well-known among businesses for its useful Google Business Profile, formerly known as Google My Business (GMB). Although many brands big and small are leveraging this powerful marketing tool, there are still some that have yet to create or...
How To Be More Visible (on Google)
For many businesses, getting to the top of Google's search results is much like climbing the treacherous slopes of the Himalayas: not everyone makes it to the top. And the ones that didn't make it (R.I.P.) mind as well be invisible to any of the potential customers who use Google...
Lead Generation vs. Digital Presence
Building a stable, sustainable, and ever-growing flow of leads requires a strong digital footprint. Your digital presence is made up of two key components: branding and lead gen. To have a digital presence that is void of quality brand elements creates a foundation of bricks without the mortar. Companies that...