Think of brand fame as you would for a celebrity; the same factors that separate an A-lister from a C-lister.
FREE Marketing Resources
“Unique” Is Overrated — And Far Less Powerful Than…
Do you care whether you get a “unique” plumber to fix this for you? Or is any competent and available plumber just fine?
Wanna Be Seen as “The Best”? Don’t Brag, Do This Instead
It’s natural to want to prove to the audience that your company’s the best. That inevitably leads to bragging, and bragging ain’t the answer.
Shared Stories and Advertising Magic
Why do so few ads feature the business owner simply telling stories? Why are so few ads about vulnerability, setbacks, or scars?
Do You Know How To Buy Word-of-Mouth?
If you've been in business for a long time, you've probably heard, "word of mouth advertising." You may not know that by word of mouth, I mean one of the most powerful marketing techniques in your quiver. Think about it – what do you do when you are considering a...
Why Character-driven Ads Outperform Logic-driven Ads
Businesses generally use two main types of models in their advertising: logic-driven ads and character-driven ads. Whichever style you choose to pursue will determine your end result. Do buyers want an infographic that breaks down and explains why they should buy your products or services? Or are you trying to...