The basis of lasting partnerships is honest UPFRONT communication. Before signing any Agreements, it is important that we agree to work together in the following ways:
Mutual Investment
Wizard of Ads® for Services pricing is designed to help small businesses become BIG brands. Given the Client's current size, we appreciate that this is a significant investment proportionate to your size and revenue. This investment and trust in Wizard of Ads® for Services is taken very seriously.
This means we put ourselves in the vulnerable position of being underpaid when there's less money available. As the business grows, so does the Wizard's income. If the business falters, the Wizards go backward with you.
We intend to be your true partner - in sickness and health - so long as you own your business. Wizard of Ads® for Services is only looking for true partnerships, not a vendor/supplier relationship.
If you’re uncomfortable with the notion of paying us less now, to pay us considerably more once revenues allow, please do not commit. Wizards choose to follow this model as it is in the best interest of all parties and fully aligns motivations.
You get an elite team of marketers motivated to profitably grow your business in alignment with you. We get a little bit more money when you make a lot more money.
Both Parties are investing significant resources, energy, and time to work together. Wizard of Ads® for Services do so selectively with clients we believe in, and trust are in it for the long term.
Creative Authority
Getting the creative strategy right is imperative. Every word a Wizard writes is painstakingly scrutinized and carefully chosen to hit the mood just right.
That’s why Wizard of Ads® for Services must hold creative authority over the words. You may accept copy as written or reject it outright, but may not modify the words themselves.
If you don’t like something as written, our creative writers are happy to discuss it and make the necessary changes to maintain the integrity and intention of the words chosen.
Alternatively, the concept can be scrapped, and new creative can be created that you want to get behind 100%.
Decision Making
Wizard of Ads® for Services works with a single, courageous decision-maker. Decision influencers are welcome to participate but only look to ONE PERSON for final decision and approval. Wizard of Ads® for Services cannot be held accountable to an invisible committee.
Therefore, it’s always best when all decision-makers and decision influencers participate in the Uncovery and Marketing Strategy Presentation. It is essential you approve the plan at 100%. If you can’t fully defend and champion the plan, we are better off creating a plan you are behind 100%.
Disruptive Strategy
As creative strategists, Wizard of Ads® for Services will regularly bring information that might be hiding in your blind spot. Pre-existing worldviews and beliefs can sometimes make these conversations difficult.
We only ask you to consider these ideas with radical open-mindedness and assume our positive intent. We are all motivated for the same results.
For example, we will steer you to limit discounts, rebates, coupons, and sales to attract clients. We appreciate this feels counterintuitive, and we will clarify our reasoning.
Rest assured, Wizard of Ads® for Services has considerable expertise in creating similar offers that do not damage profitability, brand integrity, and long-term customer relations.
Ultimately, you make the final decision. Our job is to figure out how to make it work for you. Just give us our day in court.
Anti-Agency
We are not a full-service agency. Full-service agencies are only motivated for you to spend more money since they tie their efforts to your budget. We reject this notion and eliminate unnecessary expenditures by focusing our services on what matters most in growing your business.
Wizard of Ads® for Services does not charge or pay for production, nor do we claim commissions or mark up production costs of our Clients. There is no situation where Wizard of Ads® for Services will be motivated by your marketing expense. We are only paid by your growth, putting your success at the center of our motivation.
Media Negotiations
The mass media buy must be structured in a very specific way, including running a full 52-week schedule and a very specific repetition. Given the nearly limitless number of cumulative listenerships, any change in the media budgets midstream leads to a complete renegotiation of the total channel buy.
Once we have committed to a mass media buy, it’s really important to avoid adjustments unless they are calculated additions.
Media Management
Wizard of Ads® for Services does not claim the 15% agency commissions and, therefore, does not add the cost of media maintenance to our Client's fees.
That means you are responsible for all invoices, reconciliation, and sending new ads to the various media vendors. Wizard of Ads® for Services is not responsible for payments, make-goods, or ensuring the correct ad is playing on air.
If an issue arises, we are available to work with you and the media groups to find an acceptable arrangement.
Expect Knuckleheads
When you start running ads that are certain to get attention, you need the confidence to continue running those ads, even when you receive complaints. Wizard of Ads® for Services celebrates complaints. It clearly indicates that you are having an emotional effect in your marketplace.
You will also be certain to have someone take advantage of your generous offers. When strategizing, you’ll need to factor in the occasional knucklehead into the cost of doing business.
Digital Misconceptions
Within three months after your advertising hits the air, many digital marketers will show a marked increase in direct and organic traffic. Some Digital Marketers mistakenly claim this result as their own. This is a common mistake we see.
Done correctly, over time, you will continue to spend less and less on unbranded digital lead generation by increasing your branded keyword online presence.
Trust Takes Time
It takes time to build trust with prospective clients. That’s why branding is a long-term strategy. There is always a lag between the start of the new campaign and the time it takes your customers to connect the five critical dots.
You MUST BE WILLING AND ABLE to endure this lag period.
Experience suggests this lag is typically 8 to 12 months, depending on how competitive the marketplace is, the company’s reputation, the budget in relation to reach, and uncontrollable environmental factors.
During this time, we will be helping you implement a transition plan to ease the pain. The good news is that this only happens once.
If you're not prepared to make a 3 to 5-year commitment to elevating your brand using the Wizard of Ads® methodologies, this is a poor investment of everyone’s money, energy, and time.
Annual Strategy Session
Travel permitting, we meet in person once a year to do a deep dive of your strategy outside your city. Years of experience have taught us that we get better results when decision-makers are outside their office. That’s why this meeting should not occur in your hometown.
During this one-day session, we’ll go over where we started, where we are now, and where we’re going next. This is the time to address the marketing strategy in earnest, make any desired adjustments, celebrate success and partnerships, and solidify the media buy.
Are you ready to dominate your market and become the next household name? Call Wizard Ryan Chute today.
Ryan Chute
Helping small businesses become BIG brands with a holistic marketing strategy that speaks the same language across all sales and marketing channels.
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