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Google Ads: The Tax You Pay For Not Having a Strong Brand

Do you think if more people knew about your company and how you care for customers, they would want to work with you?

Rick Willis
Rick Willis
December 18, 2023
Google Ads: The Tax You Pay For Not Having a Strong Brand

In your city today, people are looking for a solution to the exact problem your company solves. They are looking for someone who does what you do, but they don’t know you.

Typing their problem into Google produces a list of you and all your competitors.

They want someone they can believe in, someone they can trust. Someone just like you. But since they don’t know you, they don’t choose you.

Thousands of 5-star ratings help make you a little more attractive, but an unknown name on a list is just an unknown name on a list.

Of course, Google will let you bid to be at the top of the list, but you’re still just an unknown name on a list. Plus, there’s no guarantee the expensive clicks you are paying for will become actual customers. In fact, there’s no guarantee the clicks are even real people.

A better way

But what if your name was known? What if a lot of people you’ve never met not only recognized your name but already liked and trusted you?

Well, for one thing, you wouldn’t need to bid away your profits to be at the top of a list. When someone needs what you do, they already know who to contact.

And once your company is the recognized solution, you will be less likely to have to compete on estimates. Instead of being one of many, yours will be the only company most people will trust.

Do you think if more people knew about your company and how you care for customers, they would want to work with you? You’re damn right they would!

Your name + your story = your brand

When you’re the company people think of first and the one they feel best about, the rest of the list becomes irrelevant.

Google exists for companies that don’t have a good name or don’t know how to tell their story effectively.

You need to start sharing brand stories that people fall in love with. Craft messaging (ads) that engage and delight. Tell your story in a way that makes people want to do business with you before they ever meet you. Then share your engaging and delightful story with incredible efficiency and effectiveness.

We can help. But there’s a catch. We only work with honorable people who truly care for the welfare of their customers.

If you are tired of bidding for clicks, hoping there are customers attached, and you want to be the company people know they want to work with, let’s talk.

Book a call with Ryan Chute of Wizard of Ads®, and let's create those mind-blowing ads.

(Google Ads)
(Branding)
(Advertising Performance)
(Google Business Profile)
(Google Search)
(Digital Playbook)
(Brand Story)
(Brand Guide)
(Brand Identity)
(Brand Alignment)
(Company Story)
Rick Willis
Rick Willis

I dance like a fool. My golf game is so bad I’m a safety hazard. And I only cheat at cribbage. But I can make people fall in love with your company, and that's all that matters.

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Why Wizard of Ads®?

Are you ready to transform your business into a distinctive, emotionally resonant brand? Here's why hiring Ryan Chute and Wizard of Ads® Services is the game-changer your business needs:

Distinctiveness Beyond Difference: Your brand must be distinctive, not just different, to stand out. We specialize in creating emotional connections with your customers to make your brand unforgettable.

Building Real Estate in the Mind: Branding with us helps your customers remember your brand when they need your service again, creating a lasting impression.

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Who Should Work with The Wizard of Ads®?

Wizard of Ads®  offers services that start with understanding your marketing challenges. 

We specialize in crafting authentic and disruptive brand stories and help build trust and familiarity with your audience. By partnering with Wizard of Ads®, you can transform your brand into one people remember and prefer. We understand the power of authentic storytelling and the importance of trust.

Let us elevate your marketing strategy with our authentic storytelling and brand-building experts. We can take your brand to the next level.

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Our strategy drives everything we do, dictating the creative direction and channels we use to elevate your brand. Leveraging our national buying power, we ensure you get the best media rates for maximum market leverage. Once your plan is in motion, we refine our strategy to align all channels—from customer service representatives to digital marketing, lead generation, and sales.

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Transform Your Brand with Our Proven Process.

Once we sign the agreement, we visit on-site to uncover your authentic story, strengths, and limitations. Our goal is to highlight what sets you 600 feet above the competition. We'll help you determine your budgets and plan your mass media strategy, negotiating the best rates on your behalf.

Meanwhile, our creative team crafts a durable, long-lasting campaign designed to move your brand beyond mere name recognition and into the realm of household names. With an approved plan, we dive into implementation, producing high-quality content and aligning your channels to ensure your media is delivered effectively. Watch your brand soar with our comprehensive, strategic approach.

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