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How Do You Want to be Paid?

Discover how to transform your skills from craftsmanship to impactful artistry and get paid for the difference you make, not just your time.

Roy Williams
Roy Williams
August 6, 2024
How Do You Want to be Paid?

Listen, my young apprentice, and I will release you from your chains.

Every door of opportunity begins as a window in the mind.

Look through that window of imagination and glimpse a world that could be, should be, ought to be someday. Keep looking… and watch it grow into a door of Opportunity through which you can pass into an entirely different future.

Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.

Opportunity never knocks. It appears, flickering, like faulty neon at a nondescript fork in the road.

Opportunity never knocks. It whispers, a tickle in your distracted mind.1

Yes, opportunity begins as a window in the mind through which we glimpse possible futures.

And then one day we leap through that window.

“What is sure, predictable, inevitable – the one certain thing you know concerning your future, and mine?”

“That we shall die.”

“Yes, there’s really only one question that can be answered, and we already know the answer… The only thing that makes life possible is permanent, intolerable uncertainty; not knowing what comes next.” 2

There is a space between yesterday and tomorrow. Do you know the place I mean?

It’s called Life.
And you’ve got to make a living if you’re going to have a life.

How do you want to be paid?
Do you want to be paid for your time,
or do you want you be paid for your knowledge?

Listen, my young apprentice, to what an old man knows.
There is no future in being paid by the hour.
You must escape from that financial prison.

Become good at something.
Become astoundingly good.
Do you see a person who is skilled in their work?
That person will stand before kings. 3

Do you wait tables?
Become the server whose tables spend twice as much money as the other tables. Restaurants around the world will hire you to teach their servers how to do the same. But don’t let those restaurant owners pay you for your time. Insist that you be paid for the difference you made.

Do you stack bricks?
Stack them in a way that no one has ever seen bricks stacked before. You have sizes, shapes, and colors. Stack them so they can’t be ignored! But don’t let your customers pay you for your time. Be paid for the difference you made.

Listen, my young apprentice, to what an old man knows.

Craftsmen are paid for the quality of their work.
But craftsmen are paid by the hour.
An artist is paid for the impact of their art.
Artists are paid for the difference they made.

The only thing that separates a craft from an art
is how you agree to be paid.

If you're struggling to craft killer direct response ads for your business, Ryan Chute from Wizard of Ads® can help. Book a call.  

(Workplace)
(Team Work)
(Employer)
(Employees)
(Successful Companies)
(Future CEO)
Roy Williams
Roy Williams

Roy H. Williams is the OG Marketing Strategist and Master Copywriter. He IS The Wizard of Ads™, and it is his proven methodology, principles, and framework that are used daily at the Wizard of Ads™.

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Why Wizard of Ads®?

Are you ready to transform your business into a distinctive, emotionally resonant brand? Here's why hiring Ryan Chute and Wizard of Ads® Services is the game-changer your business needs:

Distinctiveness Beyond Difference: Your brand must be distinctive, not just different, to stand out. We specialize in creating emotional connections with your customers to make your brand unforgettable.

Building Real Estate in the Mind: Branding with us helps your customers remember your brand when they need your service again, creating a lasting impression.

Value Proposition Integration: We ensure that your brand communicates a compelling value proposition that resonates with your audience, creating a powerful brand strategy.

Who Should Work with The Wizard of Ads®?

Wizard of Ads®  offers services that start with understanding your marketing challenges. 

We specialize in crafting authentic and disruptive brand stories and help build trust and familiarity with your audience. By partnering with Wizard of Ads®, you can transform your brand into one people remember and prefer. We understand the power of authentic storytelling and the importance of trust.

Let us elevate your marketing strategy with our authentic storytelling and brand-building experts. We can take your brand to the next level.

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Maximize Your Marketing Impact with Strategic Alignment. 

Our strategy drives everything we do, dictating the creative direction and channels we use to elevate your brand. Leveraging our national buying power, we ensure you get the best media rates for maximum market leverage. Once your plan is in motion, we refine our strategy to align all channels—from customer service representatives to digital marketing, lead generation, and sales.

Our goal is consistency: we ensure everyone in your organization is on the same page, delivering a unified message that resonates with your audience. Experience the power of strategic alignment and watch your brand thrive.

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Transform Your Brand with Our Proven Process.

Once we sign the agreement, we visit on-site to uncover your authentic story, strengths, and limitations. Our goal is to highlight what sets you 600 feet above the competition. We'll help you determine your budgets and plan your mass media strategy, negotiating the best rates on your behalf.

Meanwhile, our creative team crafts a durable, long-lasting campaign designed to move your brand beyond mere name recognition and into the realm of household names. With an approved plan, we dive into implementation, producing high-quality content and aligning your channels to ensure your media is delivered effectively. Watch your brand soar with our comprehensive, strategic approach.

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