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Quit Branding. Start Bonding.

Shift your strategy to focus on customer bonding, create lasting emotional connections to lower your costs and boost conversions.

Roy Williams
Roy Williams
October 4, 2024
Quit Branding. Start Bonding.

Ask a businessperson or a marketing professional, “What is branding?”

Go ahead. Go do it. I’ll wait…

Did they mention the importance of a having a logo? Did they talk about the consistent use of a chosen group of “brand” colors and a particular font and layout and look and feel? Have you done what they told you? Congratulations! You now have a visual style guide.

And so does every other business on earth.

The reason I avoid using the word “branding” is because most people think they’re already doing it.

Here’s a far more important question: What are you doing to create an emotional bond with customers you’ve not yet met? This is the real goal of branding. But since too many people think they’re “branding” when all they’re doing is following a visual style guide, let’s you and I call this process “customer bonding,” okay?

If your visual style guide is successful, people will recognize you when they see you.

If your customer bonding program is successful, people will think of you and feel good about you when they finally need what you sell.

Now let’s take this discussion to the street:

  1. You sell a product or service that people buy less often than once a year.
  2. There’s no way to know exactly who is going to need you, or when.
  3. This is why you’re investing in Search Engine Optimization and all those keywords. Am I right?

So far, so good: now when the prospective customer finally needs what you sell, you’re going to show up…

along with everyone else in your category.

Let’s see what happens next:

Your customer is scanning the results of their search.

Do you want to know which company is going to get the click, the call and the sale?

Surprise! It’s the company that’s been bonding with customers through mass media.

One of the first signs your customer bonding program is working is that your online cost for lead generation will sharply decline and your conversion rate will rise.

The SEO weasels will try to take credit for this, of course, by claiming they made some refinements to your keywords or found some efficient new way to target or blah, blah, blah. This is one of my favorite moments.

Because I told the business owner this would happen.

So when it does, they always laugh.

I want you to laugh, too.

It’s never too late to start bonding.

Lower costs, higher conversion rates, and laughter.

These are just the byproducts and side effects.

Book a call with Ryan Chute of Wizard of Ads® today.  

(Customer Experience)
(Business Advice)
(Who Is Your Customer)
(Consumer Behaviour)
(Customer Loyalty)
Roy Williams
Roy Williams

Roy H. Williams is the OG Marketing Strategist and Master Copywriter. He IS The Wizard of Ads™, and it is his proven methodology, principles, and framework that are used daily at the Wizard of Ads™.

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Frequently asked questions

Questions? We’ve got answers.

Why Wizard of Ads®?

Are you ready to transform your business into a distinctive, emotionally resonant brand? Here's why hiring Ryan Chute and Wizard of Ads® Services is the game-changer your business needs:

Distinctiveness Beyond Difference: Your brand must be distinctive, not just different, to stand out. We specialize in creating emotional connections with your customers to make your brand unforgettable.

Building Real Estate in the Mind: Branding with us helps your customers remember your brand when they need your service again, creating a lasting impression.

Value Proposition Integration: We ensure that your brand communicates a compelling value proposition that resonates with your audience, creating a powerful brand strategy.

Who Should Work with The Wizard of Ads®?

Wizard of Ads®  offers services that start with understanding your marketing challenges. 

We specialize in crafting authentic and disruptive brand stories and help build trust and familiarity with your audience. By partnering with Wizard of Ads®, you can transform your brand into one people remember and prefer. We understand the power of authentic storytelling and the importance of trust.

Let us elevate your marketing strategy with our authentic storytelling and brand-building experts. We can take your brand to the next level.

What Do The Wizard of Ads® Actually Do?

Maximize Your Marketing Impact with Strategic Alignment. 

Our strategy drives everything we do, dictating the creative direction and channels we use to elevate your brand. Leveraging our national buying power, we ensure you get the best media rates for maximum market leverage. Once your plan is in motion, we refine our strategy to align all channels—from customer service representatives to digital marketing, lead generation, and sales.

Our goal is consistency: we ensure everyone in your organization is on the same page, delivering a unified message that resonates with your audience. Experience the power of strategic alignment and watch your brand thrive.

What can I expect working with The Wizard of Ads®?

Transform Your Brand with Our Proven Process.

Once we sign the agreement, we visit on-site to uncover your authentic story, strengths, and limitations. Our goal is to highlight what sets you 600 feet above the competition. We'll help you determine your budgets and plan your mass media strategy, negotiating the best rates on your behalf.

Meanwhile, our creative team crafts a durable, long-lasting campaign designed to move your brand beyond mere name recognition and into the realm of household names. With an approved plan, we dive into implementation, producing high-quality content and aligning your channels to ensure your media is delivered effectively. Watch your brand soar with our comprehensive, strategic approach.

What Does A Brand-Foward Strategy Do?

The Power of Strategic Marketing Investments

Are you hungry for growth? We explain why a robust marketing budget is essential for exponential success. Many clients start with an 8-12% marketing budget, eventually reducing it to 3-5% as we optimize their marketing investments.

While it takes time to build momentum, you'll be celebrating significant milestones within two years. By the three to five-year mark, you'll see dramatic returns on investment, with substantial gains in net profit and revenue. Discover how strategic branding leads to compound growth and lasting value. Join us on this journey to transform your business.

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