The #1 Best Way to Attract High Quality Prospects

How do you become the fan favorite and win the game before the match has even started? Secret: You won't need a folding chair...

Ryan Chute

March 19, 2021

The #1 Best Way to Attract High Quality Prospects

Transactional advertising targets the 7% of people who are shopping for your thing today. Essentially, all the companies that sell your thing go into a ring and beat each other up until the one who is willing to give away their thing for the least amount of money is victorious.

Sound familiar?

Every once in a while though, a ringer emerges. This business is the darling of the crowd. Everybody knows them, loves them, and trusts them. While all of the other businesses clamour into the ring, smashing each other over the head with folding chairs, the favoured business doesn’t even enter the ring. They quietly sell their thing to the masses of adoring fans. But how? How did the fan favourite win the game seemingly before the match even started? How did they even become the fan favourite?

One thing: bonding.

Many business owners correlate transactional advertising with results. They pour 100% of their marketing budget and efforts into this approach. This one missing ingredient is the difference between consistent, high-intent, high-quality leads and a batch of goons looking to beat you up on price and price alone.

Leaving bonding out of your advertising is like leaving apples out of your apple pie.

As a Sales Operations Specialist, I am the first person to say that I am not a marketer. What I can say with 100% conviction is that a relational buyer is a way easier person to close. Proper marketing is the first of seven key factors in developing a Unified Selling System™ that help my clients become millionaires. Since becoming a Wizard of Ads™ Partner I have learned the difference between a good marketer and a bad marketer. Bad marketers are cheerfully full of nuts and bolts. For them, it’s all about price, loss leaders, cute and clever taglines, vanity metrics, how great the company is, and the right logo. Oh nelly, don’t forget that logo. Good marketers are master storytellers. They understand the seduction of transformation, the power of personality, and how the greatest speeches, songs, movies, and books draw us deeply into the narrative, creating a bond with the characters involved. Good marketers don’t dismiss the nuts and bolts, they just prioritize them. The number one priority in your business is saying stuff people want to hear about, care about, and enjoy. You get that right, and the nuts and bolts are easy peasy.

Love. That special ingredient that makes any dish delish.

When your curiosity gets the better of you, and you want to stop chasing the 7% of ‘today’ buyers and start a sincere relationship with the 68% of all buyers, email me.

When I read the Wizard of Ads book, I changed my mind, and I was ALL transactional. There is a better way. ~Ryan Deiss, Digital Marketer

Good selling.

(Storytelling)

(Brand Story)

(Transactional Vs. Relational)

(Transactional Ads)

(Customer Targeting)

(Customer Acquisition)

(Who Is Your Customer)

Ryan Chute

Helping small businesses become BIG brands with a holistic marketing strategy that speaks the same language across all sales and marketing channels.

Secret Formulas Periodical.

Rare, bizarre, and unexpected tools, tactics, and techniques for profitable persuasion beamed directly to your pocket periodically, without warning.

(No spam. No strings.
Let's grow your home
service business.)

Frequently asked questions

Questions? We’ve got answers.

Why Wizard of Ads®?

Are you ready to transform your business into a distinctive, emotionally resonant brand? Here's why hiring Ryan Chute and Wizard of Ads® Services is the game-changer your business needs:

Distinctiveness Beyond Difference: Your brand must be distinctive, not just different, to stand out. We specialize in creating emotional connections with your customers to make your brand unforgettable.

Building Real Estate in the Mind: Branding with us helps your customers remember your brand when they need your service again, creating a lasting impression.

Value Proposition Integration: We ensure that your brand communicates a compelling value proposition that resonates with your audience, creating a powerful brand strategy.

Who Should Work with The Wizard of Ads®?

Wizard of Ads® offers services that start with understanding your marketing challenges.

We specialize in crafting authentic and disruptive brand stories and help build trust and familiarity with your audience. By partnering with Wizard of Ads®, you can transform your brand into one people remember and prefer. We understand the power of authentic storytelling and the importance of trust.

Let us elevate your marketing strategy with our authentic storytelling and brand-building experts. We can take your brand to the next level.

What Do The Wizard of Ads® Actually Do?

Maximize Your Marketing Impact with Strategic Alignment.

Our strategy drives everything we do, dictating the creative direction and channels we use to elevate your brand. Leveraging our national buying power, we ensure you get the best media rates for maximum market leverage. Once your plan is in motion, we refine our strategy to align all channels—from customer service representatives to digital marketing, lead generation, and sales.

Our goal is consistency: we ensure everyone in your organization is on the same page, delivering a unified message that resonates with your audience. Experience the power of strategic alignment and watch your brand thrive.

What can I expect working with The Wizard of Ads®?

Transform Your Brand with Our Proven Process.

Once we sign the agreement, we visit on-site to uncover your authentic story, strengths, and limitations. Our goal is to highlight what sets you 600 feet above the competition. We'll help you determine your budgets and plan your mass media strategy, negotiating the best rates on your behalf.

Meanwhile, our creative team crafts a durable, long-lasting campaign designed to move your brand beyond mere name recognition and into the realm of household names. With an approved plan, we dive into implementation, producing high-quality content and aligning your channels to ensure your media is delivered effectively. Watch your brand soar with our comprehensive, strategic approach.

What Does A Brand-Foward Strategy Do?

The Power of Strategic Marketing Investments

Are you hungry for growth? We explain why a robust marketing budget is essential for exponential success. Many clients start with an 8-12% marketing budget, eventually reducing it to 3-5% as we optimize their marketing investments.

While it takes time to build momentum, you'll be celebrating significant milestones within two years. By the three to five-year mark, you'll see dramatic returns on investment, with substantial gains in net profit and revenue. Discover how strategic branding leads to compound growth and lasting value. Join us on this journey to transform your business.

Ready to transform your world?

(do it - you
deserve this)

Become the next household name