PageView
(Lead Generation)

The Bump Free Zone

Did you know when you offer something to someone – not just verbally, but physically hand it to them, almost everyone will take it from you?

Leah Bumphrey
Leah Bumphrey
November 8, 2023
The Bump Free Zone
…10 cents to cover the cost of printing…

That was my close. See, I wasn’t selling the magazines – the official technical term was, in fact, Placing the magazines. With good people. Good Hearted People. Maybe, they would get The Truth…..maybe, actually, they Got the truth. I was only 4 or 5 years old at the time, so who knows?

I learned a lot about selling as I knocked on doors with my parents. I imagine I learned a lot before that when mom was pushing me in my stroller as she knocked on doors.

Did you know when you offer something to someone – not just verbally, but physically hand it to them, almost everyone will actually take it from you? And very few will give it back. My stats (made up just now from memory) say that on any given Saturday morning, only 1 in 23 won’t find you the dime, somewhere, once they are holding the mags.

I also learned about tracking…..because whether you call it a Return Visit or a Back Call (and that kind of critical terminology can change from time to time in that kind of nonsales-sales), going back to see the nice lady that had a dime two weeks ago will probably result in another dime!

Not that I could keep the dime…. well, sometimes I could. But only if the dime had already been paid up the ladder by Mom and Dad. To cover the cost of printing, remember?

I was disappointed to find out, years later, that the dime had a healthy profit built in because of the volunteer labor involved. Profit for the Publishers …..but honestly, I (and my parents) really believed it. It was “almost free,” but yeah, closer to that guy on the beach in Mexico…..

The Months of Special Activity (roughly translated – Go More and leave no/charge tracts with people) taught me about tracking placements and getting the job done. Everyone had to have a copy of those tracts. With no dime in play and the little trick of handing each HouseHolder their personal copy, we placed 100’s.

My close was “Please read it,” and I think most of them actually did (there was no recycling bin in most entrances back in the 70s). My dad taught me the trick of precounting out 100 tracts into ten piles of ten, and then keeping them in a stack (x10 front facing, x10 back facing, x10 front facing, etc.) Then, at the end of a Morning of Activity with the Group, you could count what was left, and voila- the difference was how many you had placed. Math and Sales!

I still love tracking.

Of course, the ideal was to move from a tract placement to a magazine or even (dare to dream!) a book (I think they were 25 cents, but I can’t be sure) and then on to Free Home Bible Study….ideally using the 25 cent book.

Even being a cute kid, my conversion rate from selling a magazine to a weekly study was, well, low.

Which always surprised me because I was offering these people the opportunity to learn about Ever Lasting Life- in paradise, no less.

I especially remember the nice ladies that gave me a quarter. I almost always put it all in the Contribution Box.

I promise you, no kid ever comes to my door without me buying the almonds – even if I don’t want them. They are always especially excited when I buy them and give them the box to keep for themselves.

I met a lot of “nice ladies” as a kid, and now I get to be one.

So cold calling has never bothered me. Selling is a fun way to make a living. But I promise you, helping people- and their businesses – is always the why.

We are all trying to make a living for our families, for our community, and to build a better work environment for our employees who trust us. It should be fun, and it should feel good to do it. Just like a Saturday morning of giving up cartoons to place magazines. Yes- it feels better After, not before, and not always during.

I love working with teams. I love helping my clients create and own their own stories.

I love to make a difference.

I learned that knocking on doors with my parents.

Now, I offer my clients a partnership. A way to develop a strategy together, to help see and grow business in a way that will make you fall in love with it all over again.

It’s not Ever Lasting Life, but the investment truly covers the cost of printing. And radio. And online. And most especially, wide-awake dreams of a fantastic, brilliant business life.

If you need new branding guidance, book a call with no other than Wizard of Ads®. We'll help you figure out what new perspective on branding can work for your business.

(Marketing Strategy)
(Calls-to-Action)
(Sales Funnel Optimization)
(Sales Strategy)
(Sales Activation)
Leah Bumphrey
Leah Bumphrey

I think all people are good, although some don't know it yet - and I firmly believe the good guys win in the end. If they haven't won, it's only because the story isn't done yet.

Share this:
Previous
subscribe for free stuff

Secret Formulas Periodical.

Rare, bizarre, and unexpected tools, tactics, and techniques for profitable persuasion beamed directly to your pocket periodically, without warning.

(No spam. No strings.
Let's grow your home
service business.)
Frequently asked questions

Questions? We’ve got answers.

Why Wizard of Ads®?

Are you ready to transform your business into a distinctive, emotionally resonant brand? Here's why hiring Ryan Chute and Wizard of Ads® Services is the game-changer your business needs:

Distinctiveness Beyond Difference: Your brand must be distinctive, not just different, to stand out. We specialize in creating emotional connections with your customers to make your brand unforgettable.

Building Real Estate in the Mind: Branding with us helps your customers remember your brand when they need your service again, creating a lasting impression.

Value Proposition Integration: We ensure that your brand communicates a compelling value proposition that resonates with your audience, creating a powerful brand strategy.

Who Should Work with The Wizard of Ads®?

Wizard of Ads®  offers services that start with understanding your marketing challenges. 

We specialize in crafting authentic and disruptive brand stories and help build trust and familiarity with your audience. By partnering with Wizard of Ads®, you can transform your brand into one people remember and prefer. We understand the power of authentic storytelling and the importance of trust.

Let us elevate your marketing strategy with our authentic storytelling and brand-building experts. We can take your brand to the next level.

What Do The Wizard of Ads® Actually Do?

Maximize Your Marketing Impact with Strategic Alignment. 

Our strategy drives everything we do, dictating the creative direction and channels we use to elevate your brand. Leveraging our national buying power, we ensure you get the best media rates for maximum market leverage. Once your plan is in motion, we refine our strategy to align all channels—from customer service representatives to digital marketing, lead generation, and sales.

Our goal is consistency: we ensure everyone in your organization is on the same page, delivering a unified message that resonates with your audience. Experience the power of strategic alignment and watch your brand thrive.

What can I expect working with The Wizard of Ads®?

Transform Your Brand with Our Proven Process.

Once we sign the agreement, we visit on-site to uncover your authentic story, strengths, and limitations. Our goal is to highlight what sets you 600 feet above the competition. We'll help you determine your budgets and plan your mass media strategy, negotiating the best rates on your behalf.

Meanwhile, our creative team crafts a durable, long-lasting campaign designed to move your brand beyond mere name recognition and into the realm of household names. With an approved plan, we dive into implementation, producing high-quality content and aligning your channels to ensure your media is delivered effectively. Watch your brand soar with our comprehensive, strategic approach.

What Does A Brand-Foward Strategy Do?

The Power of Strategic Marketing Investments

Are you hungry for growth? We explain why a robust marketing budget is essential for exponential success. Many clients start with an 8-12% marketing budget, eventually reducing it to 3-5% as we optimize their marketing investments.

While it takes time to build momentum, you'll be celebrating significant milestones within two years. By the three to five-year mark, you'll see dramatic returns on investment, with substantial gains in net profit and revenue. Discover how strategic branding leads to compound growth and lasting value. Join us on this journey to transform your business.

Ready to transform your world?

(do it - you
deserve this)