PageView
(Corporate Culture)

The Power of Self-Similarity

How can you initiate the talent acquisition process with your branding and how can you craft job advertisements?

Roy Williams
Roy Williams
August 13, 2024
The Power of Self-Similarity

Your body doesn’t have a single immune system; it has a bundle of them. And the most powerful of these systems is the one that rejects foreign tissue. This is why doctors do everything they can to suppress it during transplant surgery.

That suppression doesn’t always work.

When the cells of your body detect an intruder cell – “This is not like me, and I am not like it!” – they employ powerful forms of rejection.

Your company employs a body of people who work together and each employee is like a cell within that body.

And when a new employee comes and goes, they say, “He never really fit in.”

This is why onboarding and enculturation should begin while the candidate is reading your job posting. When you’ve been taught how to write ads for employment, your ads will repel the people you don’t want while powerfully attracting the people you do want. When the right people read your ad, their hearts will whisper, “These people are like me, and I am like them.”

Branding is nothing more than corporate culture made known.

Good advertising promises or implies a specific kind of customer experience. It is then up to your people to deliver that experience.

Your people are the essence of your brand.

The most valuable skill a businessperson can have is the ability to recruit and retain good people.

Did you hear that?
Did you?
I just heard ten thousand successful people quietly whisper, “Amen.”

Book a call with Ryan Chute of Wizard of Ads® today.  

(Core Values)
(Workplace)
(Brand Guide)
(Brand Image)
(Strong Brand)
(Brand Alignment)
(Brand Personality)
(Online Presence)
(Recruitment)
(Talent Acquisition)
Roy Williams
Roy Williams

Roy H. Williams is the OG Marketing Strategist and Master Copywriter. He IS The Wizard of Ads™, and it is his proven methodology, principles, and framework that are used daily at the Wizard of Ads™.

Share this:
Previous
subscribe for free stuff

Secret Formulas Periodical.

Rare, bizarre, and unexpected tools, tactics, and techniques for profitable persuasion beamed directly to your pocket periodically, without warning.

(No spam. No strings.
Let's grow your home
service business.)
Frequently asked questions

Questions? We’ve got answers.

Why Wizard of Ads®?

Are you ready to transform your business into a distinctive, emotionally resonant brand? Here's why hiring Ryan Chute and Wizard of Ads® Services is the game-changer your business needs:

Distinctiveness Beyond Difference: Your brand must be distinctive, not just different, to stand out. We specialize in creating emotional connections with your customers to make your brand unforgettable.

Building Real Estate in the Mind: Branding with us helps your customers remember your brand when they need your service again, creating a lasting impression.

Value Proposition Integration: We ensure that your brand communicates a compelling value proposition that resonates with your audience, creating a powerful brand strategy.

Who Should Work with The Wizard of Ads®?

Wizard of Ads®  offers services that start with understanding your marketing challenges. 

We specialize in crafting authentic and disruptive brand stories and help build trust and familiarity with your audience. By partnering with Wizard of Ads®, you can transform your brand into one people remember and prefer. We understand the power of authentic storytelling and the importance of trust.

Let us elevate your marketing strategy with our authentic storytelling and brand-building experts. We can take your brand to the next level.

What Do The Wizard of Ads® Actually Do?

Maximize Your Marketing Impact with Strategic Alignment. 

Our strategy drives everything we do, dictating the creative direction and channels we use to elevate your brand. Leveraging our national buying power, we ensure you get the best media rates for maximum market leverage. Once your plan is in motion, we refine our strategy to align all channels—from customer service representatives to digital marketing, lead generation, and sales.

Our goal is consistency: we ensure everyone in your organization is on the same page, delivering a unified message that resonates with your audience. Experience the power of strategic alignment and watch your brand thrive.

What can I expect working with The Wizard of Ads®?

Transform Your Brand with Our Proven Process.

Once we sign the agreement, we visit on-site to uncover your authentic story, strengths, and limitations. Our goal is to highlight what sets you 600 feet above the competition. We'll help you determine your budgets and plan your mass media strategy, negotiating the best rates on your behalf.

Meanwhile, our creative team crafts a durable, long-lasting campaign designed to move your brand beyond mere name recognition and into the realm of household names. With an approved plan, we dive into implementation, producing high-quality content and aligning your channels to ensure your media is delivered effectively. Watch your brand soar with our comprehensive, strategic approach.

What Does A Brand-Foward Strategy Do?

The Power of Strategic Marketing Investments

Are you hungry for growth? We explain why a robust marketing budget is essential for exponential success. Many clients start with an 8-12% marketing budget, eventually reducing it to 3-5% as we optimize their marketing investments.

While it takes time to build momentum, you'll be celebrating significant milestones within two years. By the three to five-year mark, you'll see dramatic returns on investment, with substantial gains in net profit and revenue. Discover how strategic branding leads to compound growth and lasting value. Join us on this journey to transform your business.

Ready to transform your world?

(do it - you
deserve this)