Browse all resources
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Advertising
Fierce Competition, Long Buying Cycles, and Great Advertising
To compete with great advertising you need your own great advertising.
My colleague, Johnny “FM” Molson, recently wrote that “most people don’t know most businesses.”
For example, how many brands of hearing aids can you name?
You and I are happily oblivious to almost all the so-called “brands” in any category that we don’t routinely shop.
And that goes double for what I’d call Ugly Ducking Businesses.
Yet there are exceptions. Take insurance.
You’ve likely only shopped insurance a few times in your life, yet you can easily name a half-dozen insurance brands. Why?
Advertising.
Every major insurance firm runs a heavy-duty, well-crafted, TV branding campaign. To include:
- The GEICO Gecko (and Caveman)
- Allstate’s Mayhem
- Progressive’s Flo
- Jake From State Farm
- Liberty Mutual’s Limu Emu
- The “We Are Farmer’s” campaign with J.K. Simmons
So what can we learn from that?
To Compete with Great Advertising You Need Your Own Great Advertising
The major insurance houses brand with passion ‘cause they can’t afford not to.
If they sat on the sidelines while their competition dominated the Mental Availability and Top of Mind Awareness game, they’d go out of business.
So, if you don’t have any competition running great branding ads, you could wait until they do and then be forced to respond…
Or you could launch your campaign before the competition.
I recommend the latter, ‘cause branding into a messaging “blue ocean” is far easier than having to fight it out in a red ocean of persuasive advertising.
That said, if you are forced to enter that red ocean, it’s better to do so sooner rather than later — and with the highest impact ads you can muster.
Long Buying Cycles Greatly Benefit From Great Branding
Most people associate heavy-duty branding with what the industry calls “Fast Moving Consumer Goods” (FMCG)
Think soft drinks, chips, soaps, fast food, beer, detergents — stuff people buy every week or several times a week.
Coca-Cola certainly does spend a lot on advertising.
Yet branding is even MORE important for products and services with longer buying cycles, bought far less frequently.
Lose a burger sale to a competitor, and you’ll have another chance at selling to that customer later that week.
Lose a roof or AC sale to a competitor, and you won’t have another chance with that customer for fifteen years.
Lose a barn sale, and it’ll be fifty years.
So for long buying cycles, it pays to pre-convince customers before they ever need what you sell, as the cost for reaching them too late is so high.
Conversely, successfully boxing the competition out of consideration hurts them dearly — and profits you even more.
For these reasons, insurance companies know that they have to be on your shortlist, or they’ll lose you as a customer, perhaps for decades. That makes a strong branding campaign a must-have.
If you also have a business with a long buying cycle, it’ll pay to follow suit.
Interesting Characters Make For The Strongest Messaging
Pretty much all of the insurance branding campaigns star and spotlight strong, identifiable characters.
Think of the GEICO Gecko (or caveman), Flo, Mayhem, Jake From State Farm, and the Limu Emu.
Heck, even Farmers has the recognizable spokesperson of J.K. Simmons
There are multiple reasons for this, but the top two are:
- Interesting characters are dynamite entertainment and ensure better audience engagement.
- People bond with people faster and more easily than with faceless corporations.
Since 95% to 99% of your ads’ audience won’t be in the market for what you sell, your ads will need to offer entertainment to capture and keep their attention.
Fortunately, characters and character-driven storytelling is the best and most surefire way to provide that entertainment.
And this is especially the case for an episodic or serialized content, such as a TV campaign.
Look at any movie franchise or novel series and you’ll see: people may come for the plot, but they stay for the characters.
You go to a James Bond film to watch James Bond, after all; the plot is secondary. Works the same for branding ads with strong characters.
And not only do the characters engage the audience, they help foster trust in the company.
This works fine with fictional characters, as the insurance campaigns demonstrate, but it works even better for business owners as spokesman, such as Frank Perdue and Gert Boyle.
So if you’ve got a strong Origin Story, you really ought to be telling it — through your mass media advertising.
What’s Your Buying Cycle? And What’s Your Plan for Winning It?
Whether you’re selling burgers or bookkeeping, you’ll want a plan for winning over prospective customers whenever they DO need what you sell.
And it boils down to this:
- If they’re not aware of you…
- If they don’t think of you when they need what you sell…
- If they don’t think well of you…
- If you’re not easy & pleasant to do business with, and…
- If you don’t make & close the sale when the customer calls or shows up, then…
… you’ll lose the sale.
If you wish to win the sale, you’ll need to make sure each step is in good working order.
And nothing on Earth is so effective at improving the first three steps as a character and story-driven, long-term branding campaign.
If you’d like to launch or reboot your business’s story-driven branding campaign, I’d be happy to help.
Marketing
Why You Should Shield Your Ads From Pesky Bots
Dive into the world of Bot Blocking with me and discover why it should be your new best friend.
Greetings, business innovators! Gone are the days of being elbow-deep in tools and tangled wires; you’re making strategic decisions, and directing your business towards opportunities and growth.
But as the owner of a booming business, there’s a new kind of pest you need to watch out for: Bots!
WHAT ON EARTH ARE BOTS?
Short for “robots,” bots aren’t the sci-fi, humanoid machines that might first spring to mind. Instead, think of them as special-purpose computer programs designed to perform specific tasks on the internet.
While some serve a useful purpose, like helping to index the web or respond to simple questions, others have less honorable intentions. Either way, bots are probably impacting your ad spend in ways you aren’t aware of.
These invisible critters, seemingly benign, can be as detrimental as a small leak that slowly but steadily drains your ad reservoir. Dive in with me and let’s explore why Bot Blocking should be your new best friend.
1. YOUR CASH IS PRECIOUS. DON’T FEED THE BOTS!
Nearly 40% of all internet traffic is some kind of bot, making them one of the costliest critters at this digital banquet. Every time one clicks your ad, intentionally or not, they take a bite out of your budget. Your campaigns become less effective for humans, because they’re keeping bots well-fed.
2. THE MULTIPLIER EFFECT: BLOCK ONE, GAIN A BUNCH
Every bot you block has a domino effect. Let’s say your campaign generates 100 clicks, but 20 of them were bots. With bot blocking in place, those 20 clicks can instead be living, breathing, humans clicking on your ad. Every dollar you spend goes 25% further.
In addition to getting more bang for your buck, your campaign has 25% more legitimate clicks to learn from. Services like Google Ads use machine-learning to figure out who is likely to purchase your product, and show those shoppers your ad. When droids no longer click on your ads, Google stops thinking you’re trying to sell to them.
With bot-blocking, your campaigns become leaner and smarter, targeting genuine souls and turning their clicks into gold.
3. NOT ALL BOTS WEAR BLACK HATS (BUT THEY’RE STILL A NUISANCE)
Think of bots as ants at a picnic. They might be on a benign quest, but you wouldn’t want them munching on your sandwiches.
Some of the bots that are generally useful include search engine spiders that index your site and images so that they can show up in search, and site analysis tools like SEM Rush, Ahrefs, and MOZ Open Site Explorer.
Like the picnic ants, “useful” bots can unintentionally snack on your ads. Seemingly innocent, but still costly.
4. BEWARE OF AUDIENCE EXPANSION AND DISPLAY AUDIENCES!
Advertising platforms lure you into expanding your audience and putting ads onto other “ad networks.” These networks are often made of low-quality blog websites that only exist to host ads.
Beware! Expanding your audience is like venturing into a dodgy neighborhood. Bots especially love these “expanded” territories. Be cautious where you tread.
5. BIG TECH’S HALF-HEARTED EFFORT
Tech giants like Google, Microsoft, Facebook, and LinkedIn benefit from bots clicking on your ads. To a tech giant, a click is a click, and you get billed regardless!
While they make some effort to block bots, let’s be candid—when there’s money involved, motivations can be murky.
6. LET’S PLAY SPOT THE BOT
Are you experiencing a surge in web traffic without a corresponding boost in sales? There might be a bot party on your site! While it may look like you’ve got thousands of people flocking to your website, these visitors contribute no actual value.
You are looking for real humans to buy your products and services. Inflated vanity metrics like website visits don’t tell the entire tale.
7. BUT HOW DO I BLOCK THE BOTS?
Ah, the billion dollar question! The simple trick is to employ specialized bot-blocking software. There are a number of options in this arena. While the technicalities are daunting, any of the top options are going to do a pretty good job of keeping the bots off your ads.
Bot-protection software use myriad techniques, such as IP address blocklists, or excluding specific audiences, ensuring that any bot that clicks your ad once can’t click again.
8. DECREASE BOT DAMAGE
If you want to minimize the impact of the bots that do make it onto your site, there are couple of measures that you can take that will keep those bots from making a mess of your life.
- Use Google reCAPTCHA on your forms. There are a number of techniques that help keep bots from filling out the forms on your website. To block bots that make it past your firewall, we have found reCAPTCHA to be the most effective tactic.
- Make sure you don’t count clicks as conversions. The main types of clicks that people often count as conversions are clicks on email addresses, clicks on phone numbers, and clicks on submit buttons of forms. These actions are worth tracking, because there’s a good chance that they indicate a real attempt to contact you. BUT, it’s always better to track the successful completion of a form submission or phone calls that last a minute or more when you are measuring valid conversions.
9. WHAT ABOUT THE HUMAN PESTS?
Beyond bots, there are humans with mischief afoot—like competitors clicking on your ads just for kicks – also known as click fraud.
Fear not! Bot-blocking software often doubles as a sentinel against malicious human activity, adding such tricksters to blocklists based on their frequent clicking or other shady maneuvers.
WE BELIEVE IN EFFICIENT ADVERTISING
Wizard of Ads Online uses advanced bot-blocking defenses for our client ad accounts, ensuring every penny you spend targets genuine, interested humans.
So, titans of industry, let’s arm those ads. They deserve genuine engagement, not bot interference.
To learn more about how we can help you, book a call with Ryan Chute of Wizard of Ads™ today.
Entrepreneurship
The Overlooked Strategic Value of Processes, Procedures, & Standards
Standards and Processes are important because they enable consistent, cost-effective product or service delivery, which is crucial for lasting business success.
Oh PPS, how most people hate you for no good reason! Processes, Procedures, and Standards.
These are the money-makers of the big 6, er big 4, er, big 2 Business Consulting Firms. The Showtime show House of Lies takes the idea that business consultants are just snake oil salesmen full of hot air to the next level. I love that show because they do manage to use some of the right buzzwords I’ve heard (and used) in the last 25 years. But like any other show, it’s more “dramedy” than reality when it comes to fixing companies.
In my experience, most senior executives in large companies ($100+ million) think their departments use PPS. When interviewing department heads in the same companies, that percentage drops significantly to about 25%. When interviewing staff in the same departments, virtually no one would call whatever written documentation they had as being usable processes, procedures, or standards! Everyone explained that these documents were old, obsolete, or otherwise not applicable and that the company had changed enough things to make them useless.
Naturally, there are exceptions. Companies that have become certified in standards, such as ISO 9001 or even ISO 27001 must have PPS to become certified, and so they absolutely have PPS – for the areas covered by requirements. For that matter, they have PPS on how to keep their PPS up to date. Of course, companies that practice Kaizen, have Six Sigma programs or have contracts that require PPS, try to have it to whatever degree they need to.
But let’s look at the typical small to mid-sized business. Selling $25 million top line and maybe getting $2 million in bottom line profit. How many of them have up-to-date, meaning actually usable, PPS? Not many at all and if you’re like the average company in the US, you probably don’t either.
So what’s so great about Standards or Processes anyway? Well, to put it into money terms, they allow you to have a more standardized product or service delivery for a lower cost. So you can do stuff cheaper and of consistent quality. With business, unlike art, variety is the enemy of success. No matter how much people like your product, if you can’t repeat what you did, you will never taste the reward of that success.
Repeatability allows you to make and test incremental changes. Quantifying the results of those incremental improvements is impossible without consistency.
Standards define what things are, what they need to be produced, and what to measure the final product against. Procedures describe how things are made or assembled, or designed in a repeatable way. These are step-by-step guides like Ikea furniture might include. Processes are the big-picture view of the business operations. They discuss standards and procedures and show processes necessary to drive the business.
If so many businesses operate without them, then why would small businesses need them? Well, competition favors those who can offer the best thing at the most reasonable price. Notice I didn’t say cheapest since you have to compare apples to apples, not oranges!
There are many advantages to standardization and continual improvement. I had the pleasure of having the W. Edwards Deming Institute as a client many years ago. Deming is the American responsible for most of the Japanese auto industry overtaking US automakers in such a short time. Today Toyota is the world’s largest automobile company. I happily defer to the Institute for training on the benefits of the Deming method or to a plethora of Six Sigma training programs for quality and process improvement.
Most of the Fortune 500 companies utilize some form of PPS, and for one I am happy to name a company where I consulted. P&G – Procter, and Gamble – is leaps and bounds ahead of any other company I have worked with in their adherence to PPS and continuous improvement.
While I came into P&G with multiple certifications in various technology and business practices, I was very happily surprised at the level of process control and improvement at every level of the company with which I interacted. As you can imagine it is much harder to ensure processes are followed and monitored in a large company than a small one – there are just so many more moving pieces – but P&G managed to lead the way for other large businesses. It is interesting to note that in 2017 P&G cut $140 million in advertising online. There may be many factors that played into that decision, but a significant factor was the lack of tangible return on investment.
Unlike companies that act like lemmings, following one another blindly, P&G evaluates all their contracts and expenses to be sure they are performing at the level of expectations. This process is very uncommon in small businesses and almost unheard of in large corporate America. P&G determined that traditional media like television, print, and radio had a better quantifiable return on their branding spend. After all, it’s impossible to have an ad-blocker block out commercials from the radio station you are listening to in the car – and that includes SiriusXM!
To learn more about how we can help you, book a call with Ryan Chute of Wizard of Ads™ today.
Branding
When you exist to serve, all you need to do next is invite people.
By aligning your business with a memorable message and campaign, you can transform a project and a job into something beautiful.
The big brother lived with his little brother, his mom, and his grandma.
They lived in an apartment, with an entrance that looked like the one on Sesame Street. Today I understand that meant this fractured family lived in an inner city, somewhere. When I first fell in love with this book, I just thought it was cool.
I have no idea what that children’s book was called, or who the author was, but I will gladly pay a bunch of money to the used bookstore I find one day that has a dusty copy sitting on a shelf. I always imagine it will be low down, forgotten, near the back.
There are a lot of booksellers out there I still have to visit. It was a brilliant story. If I remember it, so do other people who were once upon a time in grade 2.
Connecting people who have with people who want.
People who need help with those that know how. This is the dance of every single small business.
Service or product, any small business exists to serve. If they do it right, they thrive. Their business thrives, their community grows, people have jobs and little Johnny gets a new pair of shoes.
Some don’t thrive, they survive. Squeaking by year after year. The owner owns a job, and not much more.
I believe the tragedy is when it’s a great idea of a business, the owner is beyond passionate… But Not enough people know. Even worse, they know but can’t imagine themselves needing it and walking in that door to Get It. So even, one day, when they finally actually need that perfect local business holding on by fingernails of faith, they don’t think of it. It doesn’t pop into their heads. They ask their friends, coworkers, and spouses, “Who should I call for…..Where should I go to buy….” And no one knows about the shop around the corner.
All of us are potential customers, looking for something.
When we wander into a shop, call a company for help, or scroll past cat videos that make us laugh out loud, there is something we are looking for. A need or a want…. there is always something.
“Can I help you?” asks the shopkeep.
“No thank you, just looking.”
That happens every time someone drives by your location, even if that location is on their screen and not on the road in front of them. We drive by in a lot of different ways.
The pictures in that book were beautiful, glossy prints of canvas paintings with bold colorful strokes – there was a texture to the faces and the furniture – the granma’s smile – that carried the simple plot beyond the words. I could feel that big brother’s heart all the way through the story, completely connected to mine.
The pictures told me he was black and that made no difference – he was completely my twin brother.
This little guy (my age, but still, I thought of him as little) had realized he did not have his own room. Granma explained that he and his little brother shared the couch and the one bedroom belonged to her and mom. But – all was not lost, he could have his own corner.
Well, that was grand. He picked a corner and fixed it up beautifully with Granma’s help. A little plant, a crate, some drawings, and even a small turtle. His little brother kept annoyingly invading his sacred space… even though the wise Granma had bestowed corners on both boys.
The Grand Corner of the older brother simply could not be made perfect and wasn’t fun… And it should have been! Finally, the big brother realized – with Granma’s wisdom of course – that there could be no joy without the satisfaction of helping little brother create his own perfect corner.
I just loved that big brother. And the little brother. And that sage Granma. It was the building and the sharing and the creating that was the ultimate joy of having.
That is why I love advertising so much.
By connecting what your business is to a message and a campaign that people remember, you take a project and a job and turn it into something beautiful. Something brilliant. Something bigger than just a corner in your side of the room.
Because somewhere out there, someone has this… something, they keep looking for. Or a needed service that would make their life better.
They have money to buy it. But they don’t know who to call so it’s going to be a lot tougher to connect and do the dance.
Advertising is the invitation. There is no Best Before date and no expiry on the invite.
Let’s tell them to come when they are ready and need what you have for sale. We start by telling them the story of what you have, and why.
And it might not be what you think you are selling. The brothers got their very own corners, but Granma gave them much more than that.
I promise the process will make your corner feel exactly right and help you create the perfect corner for your customers. You will be just what they were looking for.
I know people who know how to help you do that.
The picture above, “Jonathon and His Mommy”, isn’t the book, but it’s the closest I’ve found… so far.
If you're struggling to craft killer direct response ads for your business, Ryan Chute from Wizard of Ads® can help. Book a call.
Branding
The Push-Pull Method of High-Performance Lead Generation
Struggling with mismatched marketing messages? Learn how aligning your brand design language with your business model can boost lead generation and conversions.
Have you ever come across one of those doors that people perpetually get wrong?
Where people push when they should pull and vice versa?
Doors that resort to signage to help clue people in? Like this:
Those are called Norman Doors, after the industrial design legend Donald Norman.
His contention is that people intuitively and subconsciously respond to the design language of the doors themselves.
So when the design language mismatches the function, people automatically attempt the wrong action.
In the header image, the broad, flat black platforms look like affordances for pushing.
So that’s what people do — only to get jammed up against the non-moving door.
Similarly, the doors in the side image have pulling handles attached, when the function requires users to push.
In both cases, the building managers band-aided the problem with signage.
But I’ll guarantee you people continue to routinely screw it up. Even people who pass through the doors on a daily basis.
A far better fix would be to install proper pull handles on the doors in the header image and to install those black pushing pads from the header image on the doors in the side image.
Got it? Great.
So…. what’s this gotta do with high-performing lead generation?
Everything.
What Is Your Branding Intuitively and Subconsciously Communicating to Prospects?
Your brand voice and attitude as well as your brand codes all communicate on an intuitive and subconscious level to prospective customers.
Let’s call this your “brand design language.”
So when that brand design language mismatches your business model, you run into trouble.
When you get leads through discount offers, but your business is set-up to provide a premium product or service, you’ve got a mismatch.
And that mismatch, wherein you attract transactional customers to a relational business, inevitably drives low conversions, bad reviews, and low margin.
If your business was set up as a low-priced provider, there’d be no problem. Your brand design language would match the customer experience, your operations, and your business model / economic engine.
If you attract bargain-seekers and price shoppers, but you’re set-up to profitably do business with that type of customer, you’re all set.
Walmart does a roaring trade doing exactly that.
Conversely, if your ads used a brand design language that attracted relational customers who place a premium on convenience, quality, expert help, and professionalism — and if your business was set-up to provide that level of customer experience, then you’d be all set.
Apple became one of the most profitable and valuable companies in the world doing that.
Either way works, so long as you are matched up on brand design language, customer experience, and business model.
It’s exactly like push doors work and pull doors work whenever the design language of the door matches the function.
For lead generation, the key is to craft ads with the right brand design language to attract the right kind of prospects into your business.
This will skyrocket your conversion rate and help you to make the most of your lead-gen efforts.
If you're struggling to craft killer direct response ads for your business, Ryan Chute from Wizard of Ads® can help. Book a call.
Marketing
Not all who wander are lost. Unless your brand’s marketing wanders.
Stop wasting money on scattered marketing tactics. Learn how focused strategies with a Wizard of Ads partner can make your business unforgettable.
“Don’t forget about me.”
I haven’t. But enough people did. John was friendly, and passionate, and had a great location for his service-based business which filled a need.
And John invited people. In a bunch of ways. There is, you might have heard, only so much money for advertising. But John didn’t want to miss anyone. At least, not all of the time. And so he jumped from a bit of this to a bit of that. Some signage, some flyers, the occasional radio spot. Community sponsorship too, of course. He understood that he could not talk to everyone all the time. But he was convinced he could bounce around enough to remind all people everywhere about his business.
He loved the excitement of something bright, shiny, and new that just might work better than the last shiny new possibility.
Change and movement feel like we are going forward. It is the wind in our hair.
The daydreams of the ultimate “moving” sale or better yet “grand opening” event are endless! But a business owner ready to sink their teeth into success does not keep moving locations, even for that rush of change and “what if….” Not even successful food trucks move all the time. They fight over and guard a stable location.
Business owners looking for a crowbar lever to the next floor know changing an address does not serve sustainable growth. You sign the lease – or the mortgage papers, set up shop, and flip that sign on the door to Open. And you stay.
I left home at 18 to get a job and figure it out. University was not an option but I had a cheque for $500, $140 bucks, and change and it was a Saturday in late August. A perfect day to pack everything I owned into my Red Chevy Nova 3 on the tree 4 door and head to the not really big but kinda big city 2 hours away. My sister rode shotgun.
We found my first apartment, a one-bedroom basement suite, and the caretaker let me move in that day even though I wouldn’t have the damage deposit until the banks opened on Monday. I paid him cash for the last week and a half of the month and only just realized that he no doubt pocketed the cash and let me move in, telling the apartment owner that he had a renter for the beginning of September.
Hmmmmm.
Of course, on Monday, no bank would cash my cheque until I called the small town bank where it was drawn from. First, I had gone with the very hyper-friendly caretaker who offered to vouch for me at his bank, but it turns out he was really overdrawn on his account.
I did have a full tank of gas because I had taken the last bit of cash I had and filled up – I explained to my sister that we needed to make sure not to run out of gas and we didn’t. But we were a bit hungry until the cheque cleared on Monday. Rent was $217 a month so I was job hunting right away and put my writing career in neutral.
I lived in a bunch of places over a few short years, moving for a bunch of reasons, buying a lot of beer and pizza for friends with trucks, and patching a lot of nail holes with bits of toothpaste (always use white- not peppermint).
I loved the basement suite I rented from an old woman with a hump on her back which I heated by keeping the oven door open and sitting on a chair close by with a book in my lap reading and imagining that one day I would have a fireplace. And a pool. And a puppy. And be a writer.
I didn’t write or read or study or live nearly as much as I could have. I was moving around too much.
Marketing decisions are the same.
Stop moving around, here, there, everywhere. There is only so much money, remember? And even if you can keep cutting checks for every earnest marketing guru with an idea for you, just stop.
As I told John, pick someone to work with. Even if it isn’t me. Roy Williams is right – trying to talk to everyone, everywhere means you will be forgotten by almost everyone when they finally need who you and your business are.
Work on your business. Make a decision to handle your marketing in a specific way, and move on. Trust someone to do your marketing. Trust yourself to grow your business. Pick someone who has a vested interest in your success. Believe in someone who believes enough in your business to be paid according to how you grow. Who? If you are on this site, reading this blog, you already know.
Don’t jump all over. A Wizard of Ads partner will create a plan and a team based on what you have created and what you envision.
A business that no one will forget.
Don’t keep losing your damage deposit.
If you’re interested in learning more about the best means for marketing your specific business, you can book a discovery call here.
No results found!
Frequently asked questions
Questions? We’ve got answers.
Why Wizard of Ads®?
Are you ready to transform your business into a distinctive, emotionally resonant brand? Here's why hiring Ryan Chute and Wizard of Ads® Services is the game-changer your business needs:
Distinctiveness Beyond Difference: Your brand must be distinctive, not just different, to stand out. We specialize in creating emotional connections with your customers to make your brand unforgettable.
Building Real Estate in the Mind: Branding with us helps your customers remember your brand when they need your service again, creating a lasting impression.
Value Proposition Integration: We ensure that your brand communicates a compelling value proposition that resonates with your audience, creating a powerful brand strategy.
Who Should Work with The Wizard of Ads®?
Wizard of Ads® offers services that start with understanding your marketing challenges.
We specialize in crafting authentic and disruptive brand stories and help build trust and familiarity with your audience. By partnering with Wizard of Ads®, you can transform your brand into one people remember and prefer. We understand the power of authentic storytelling and the importance of trust.
Let us elevate your marketing strategy with our authentic storytelling and brand-building experts. We can take your brand to the next level.
What Do The Wizard of Ads® Actually Do?
Maximize Your Marketing Impact with Strategic Alignment.
Our strategy drives everything we do, dictating the creative direction and channels we use to elevate your brand. Leveraging our national buying power, we ensure you get the best media rates for maximum market leverage. Once your plan is in motion, we refine our strategy to align all channels—from customer service representatives to digital marketing, lead generation, and sales.
Our goal is consistency: we ensure everyone in your organization is on the same page, delivering a unified message that resonates with your audience. Experience the power of strategic alignment and watch your brand thrive.
What can I expect working with The Wizard of Ads®?
Transform Your Brand with Our Proven Process.
Once we sign the agreement, we visit on-site to uncover your authentic story, strengths, and limitations. Our goal is to highlight what sets you 600 feet above the competition. We'll help you determine your budgets and plan your mass media strategy, negotiating the best rates on your behalf.
Meanwhile, our creative team crafts a durable, long-lasting campaign designed to move your brand beyond mere name recognition and into the realm of household names. With an approved plan, we dive into implementation, producing high-quality content and aligning your channels to ensure your media is delivered effectively. Watch your brand soar with our comprehensive, strategic approach.
What Does A Brand-Foward Strategy Do?
The Power of Strategic Marketing Investments
Are you hungry for growth? We explain why a robust marketing budget is essential for exponential success. Many clients start with an 8-12% marketing budget, eventually reducing it to 3-5% as we optimize their marketing investments.
While it takes time to build momentum, you'll be celebrating significant milestones within two years. By the three to five-year mark, you'll see dramatic returns on investment, with substantial gains in net profit and revenue. Discover how strategic branding leads to compound growth and lasting value. Join us on this journey to transform your business.
Ready to transform your world?
(do it - you
deserve this)
deserve this)