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Let's face it, people who spoil the end of books for others are awful. Sure, subtle signs suggested Snape was a good guy, but still, it was a pretty big deal when it was revealed. And don't even get me started on the ending of Game of Thrones... Whatever the case, it's likely that once you've been spoiled, there's no going back. The fun is gone. The sense of wonder is extinguished. The chapter closes. Like your favorite book, great ads are meant to be savored. And just like books, ads can be ruined by spoilers too. This time, however, it's not a well-meaning friend who accidentally spoils the ending. It's the advertiser themselves. In the digital age, it's too easy for an advertiser to blend in amongst the crowd. I mean, how often do you see or hear an ad and think, "Oh wow, that was really clever" ?More often than not, like the rest of the internet, you're trying to figure out how to skip it. Why? Marketers too often give away the end of their ads before viewers have a chance to enjoy the journey.*spoiler* This does not make for good advertising. Marketers must be as creative as possible to cut through the noise of predictable ads. They need to create ads that tell a story, engage the viewer, and, ultimately, leave a lasting impression. What's the best way to do this? I’ll let you in on a little secret, very few ad writers have figured it out. We, however, have the answer.

The Importance of Opening Statements

Every great story – and every great ad – begins with a statement that triggers more questions than it answers. Do you remember the first time you watched the trailer for your favorite movie? You didn't know how it ended, but you couldn't wait to find out. So, you bought a ticket. The same should be true of your ads. As an ad writer, you must allow viewers to enjoy the journey before giving away the ending. To do this, start with a statement that triggers more questions than it answers. "I do not like to turn right when leaving my neighborhood…""I was an 8-year-old boy finding the wrench for my father…""You are sitting in a dimly lit restaurant when you hear an alarming noise…"_Like myself, you're probably thinking, "Why doesn't he or she like to turn right? Why is he finding the wrench? What noise?" Great! You're engaged. You want to know more. This is your movie trailer moment. Now, it's time to sell all the tickets. At Wizard of Ads®, we understand the psychology of marketing and how to influence consumer behavior. We also know that for your ads to be effective, they need to engage and speak directly to your market. With our experienced team of storytellers, we can write the script, produce the trailer and sell out the theater. Book a call with Ryan Chute of Wizard of Ads® today to get started on your next marketing masterpiece.

The Narrative Arc

In every great story, there's a beginning, a middle and an end. Your business story is no different. After you've drawn your audience in with a strong hook, you need to keep them engaged with compelling content. The narrative arc of your story should take your audience on a journey. And along the way, they should come to know, like, and trust you and your business. It's important, however, that your narrative arc does not lose momentum. To keep your audience engaged, you must maintain a sense of wonder, curiosity, and suspense...You are sitting in a dimly lit restaurant when you hear a strange noise. The walls are covered with jagged shards of golden light. You then hear another strange noise. The jagged shards of light are missing. Murmurs of wonder flood the restaurant. The jagged shards appear again, dancing in unison to music that only they can hear. And again, they are gone. The crowd applauds the unexpected delight. Smiles are beaming, teeth are bright. More jagged shards and golden light. No one notices the man sitting at the table in the middle of the room, staring at his folded tablecloth, lost in thought. A woman then emerges from the shadows behind him. Startled, he looks up, and drops to one knee. The golden shards of light dance fast and bright across his face and hers. And they kiss. And the candlelit restaurant explodes in cheer. A tiny box now sits empty on the table. Flickering Firelight™ diamonds, available exclusively at Morgan Jewelers. Using various storytelling tactics, you can implement descriptive language to transport a reader into another world. And while your reader may not be interested in your product or service, imagination will likely keep them reading. But why would someone show interest in an ad that is irrelevant to them? Throughout history, humans have been known for their ability to solve problems. When an ad begins with a sentence that poses a question, we feel compelled to find the answer. So why must we always feel compelled to provide the answers? You may be surprised to know that people actually enjoy feeling like they’ve solved a problem on their own. Imagination is a powerful tool when it comes to problem solving. As adults, we must not forget the importance of imagination.

The 5 W’s of Journalism and Great Ads

Remember when you first learned how to write a narrative in elementary school? Maybe you were writing about your day or your summer plans. Whatever the case, you were likely taught to always answer the 5 W's: who, what, when, where and why. But as you've probably noticed, real life isn't always so cut and dry. Sometimes the best stories are the ones that defy easy explanation. The reason most people hate advertising is because people don't want to be sold to. Journalists, in particular, are why most people hate advertising. Unlike newspapers and magazines, ads don't have to answer the 5 W's. In fact, the best ads don't even try. Ad writers must leave some things unanswered. It's these unanswered questions that make readers want to know more and, eventually, buy what you're selling. Refer to the following ad: Guidomeyer’s Furniture is having a sale! This week, Guidomeyer’s is having a saleat 1715 Barkmaster Avenue! Save! Save! Save up to 50% this week at Guidomeyer’s annual clearance sale! Guidomeyer’s has been serving the needs of Pottersville for 71 years,so come to Guidomeyer’s and shop for your furniture! We have recliners, coffee tables, end tables, nightstands, TV traysand financing will be available! Guidomeyer’s Annual Clearance Sale! This week! 1715 Barkmaster! Hurry, hurry, hurry before all the good stuff is gone!Guidomeyer’s!_Were you engaged by their obvious selling tactics? Probably not. But I bet you could point out the 5 W’s. To create an effective ad, you must not spoil your punchline. People are naturally curious beings, and we have a natural inclination to want to know what we don’t know. The same goes for your readers. Make them curious about what happens after every phrase, sentence and paragraph. Only then should you allude to the product or service you're trying to sell.

Holding Your Listener's ATTENTION

So how do you hold your listener's attention? You guessed it: Curiosity. When you arouse someone's curiosity, they want to know more. Think about the last time you overheard someone talking about something they were passionate about or a secret. Chances are, they had you curious about what they were saying. You wanted to know more. To generate an effective ad, it is vital to maintain your readers attention throughout the entire process. How do you do that? Here are five important techniques:

1. Open with a statement that triggers questions.- Spark curiosity about what the 5W's are.
2. Introduce the narrative arc (the plot) quickly.- Embark on a journey with your audience. Let them explore it on their own.
3. Never be afraid to surprise your reader. Be unpredictable.- Predictable ads are boring ads. Do not be afraid to take them somewhere unexpected.
4. Lead your listener to a conclusion. Allow them to discover it.- Let your audience figure out the mystery for themselves. Lead them to your product or service in a way that feels rewarding.
5. Leave out irrelevant or predictable information. Consumers hate ads that sound like ads.- The path to failure lies in ads that sound like ads. The best ads are those that offer insight and value.

From a young age, children are encouraged never to leave a question unanswered. Imagination, however, often requires that we do. Implementing these five techniques will help you create content that keeps your audience engaged. Only then will you be able to implement rhythm to make your message dance off the tongue.

Musical Writer’s POETIC Meter

Poetry is all about using language to create rhythm. Often, this rhythm is created through the use of meter, which is the pattern of stressed and unstressed syllables. There are many different types of meter, but one of the most common is the anapestic tetrameter, which is often used in children's poetry. Coined by Dr. Seuss, anapestic tetrameter consists of four feet, each containing two unstressed syllables followed by a stressed syllable. For reference, here is an example:_pum-pum-PUM-pum-pum-PUM-pum-pum-PUM-pum-pum-PUM. While that may just look like a jumble of syllables, when you read it out loud, you can start to feel the rhythm. Consider the following example from Dr. Seuss himself:

"You will come to a place where the streets are not marked.

Some windows are lighted. But mostly they're darked.

A place you could sprain both your elbow and chin!

Do you dare to stay out? Do you dare to go in?

How much can you lose? How much can you win?

And IF you go in, should you turn left or right...

or right-and-three-quarters? Or, maybe, not quite?

Or go around back and sneak in from behind?

Simple it's not, I'm afraid you will find,

for a mind-maker-upper to make up his mind.."

Like any successful poem, meter must be used skillfully to create a pleasing and compelling work of art. In fact, some of the greatest novelists, such as Ernest Hemmingway, have employed such devices in their writing. For example, the opening lines of A Farewell to Arms are rife with iambic pentameter. The use of meter can add a great deal of musicality and rhythm to a poem or an ad. It can also create a sense of urgency or foreboding, depending on the effect the advertiser hopes to achieve. My advice? Don't read ad copy to learn about writing successful ads. Read poetry, short stories, or even novels.

The Pulitzer and Nobel prizes in Literature

Among the things that I enjoy most about literature is the variety of forms and meters that writers use. Playing with words allows writers to create something beautiful and complex out of a simple idea. This, however, is not limited to storytellers. All writers, even beginners, can learn to use meter to create stunning effects in their writing. After all, meter is not just for poets! Ernest Hemmingway, for example, is known for his use of rhythmic, staccato prose. This style of writing is evident in his novel, A Farewell to Arms. Here is a short passage from the novel: "Troops went by the house and down the road and the dust they raised powdered the leaves of the trees.” Inspired by Bach, Hemmingway's heavy use of “and” breaks free from traditional rules to create a more lyrical, musical prose. This creates a more intimate connection between the reader and the story, as if it's being told to us directly. By choosing to break free from traditional writing rules, Hemingway explores different ways of conveying emotion and experience through language. After all, he didn't win a Nobel Peace Prize by sticking to what "works." So how can you use Hemmingway’s Nobel Prize-winning techniques in your own writing? Read more poetry, break the rules and become a storyteller.

Are you a Journalist, or an Ad Writer of Great Ads?

People who spoil the end of books for others are the worst kind of people. From a young age, we learn to read for pleasure, lose ourselves in other worlds and empathize with characters. Great ads should give your readers a similar experience. Whether you are a journalist or an ad writer, your job is to tell a story. And just like any good story, your ad must break free from the noise. Today, various brands are implementing the use of storytelling to deliver their message in a more creative way. Advertising using storytelling is a great way to make your ad more memorable and effective, regardless of the medium. At Wizard of Ads®, we believe that effective advertising always comes down to a great story. Backed by expertise and experience, our team is dedicated to helping brands create unforgettable advertising experiences. If you're looking for a team to help capture attention without spoiling the ending, book a call with Ryan Chute today.

It's time to reinvent the way we advertise. Traditional ads are out, and non-traditional ads are in. There is no doubt in my mind that advertising has radically transformed since the 80s coming into the 21st century. However, today's traditional advertising has watered down the true essence of ads. Traditional ad-think, or the way professionals assume ads work, has embraced an era of data-centric and media-focused advertising.**That's never how advertising should work.**Customers are more than a checklist of demographics and interests. They are human beings with unique values, beliefs, and emotions. The only way to truly connect with your customers is to speak to them on a personal level. Non-traditional advertising tactics tap into this potential. Non-traditional ads speak to what customers care about and how to say it meaningfully through relevant media channels. Without non-traditional marketing strategies, your message can easily get lost in the noise of traditional, mass-produced marketing. So what does non-traditional advertising look like? If you want to learn more about non-traditional ads, keep reading and I'll tell you everything you should know.

Our Assumption of Ads

Before we even begin to dissect non-traditional ads and advertising, let's first define traditional advertising. When people refer to "traditional advertising," they generally talk about advertising through obsolete or bygone mediums. This includes television, radio, newspapers, and billboards to reach your customers. However, this is not exactly an accurate definition of traditional advertising because it violates what "tradition" means. Traditions are customs or beliefs transferred from generation to generation, and these traditions change with time. Your tradition now is not the same tradition as a decade ago. So, in reality, traditional advertising is simply the norm or the conventional practice employed by advertisers in today's era. Conventional advertising tactics suggest that the medium is the message and data drives every decision. This means that advertisers are more focused on where their ads will be seen and who will see them. In stark contrast to ads' definition, which is to communicate a message to the right audience and make an impact. As Roy H. Williams puts it:

"[Today’s] ads are written under the assumption that we can get people to care about things they don’t care about. But this approach rarely succeeds."

Non-traditional advertising, on the other hand, is named as such because they deviate from the current norm. It is not just about utilizing unconventional mediums like guerilla marketing or viral videos. It's about breaking away from the typical selling approach and speaking to your customers on a personal level. Non-traditional ads put emphasis on identifying what truly matters to the target audience. This is then pursued by delivering the ad with powerful messaging through psychologically impactful channels. That’s the basic difference between traditional and non-traditional ads. If you want non-traditional ads to lead your advertising campaigns, the Wizard of Ads™ can craft those for you. Book a call with Ryan Chute of Wizard of Ads® and get ready for an upsurge in customer calls. Keep on reading and we’ll further dissect the contrast between traditional and non-traditional ad-think below.

What Traditional Ad-think Says?

In this digital era, access to information is more available than ever before. Visiting websites, for example, leaves cookies on our browsers that track our online behavior. The data obtained is then used by businesses to present us with targeted ads. Traditional or conventional advertising is all about the numbers game. Creating ads and targeting a specific audience is based on their demographics, media usage and past purchase behavior. The idea is respectable but the execution is weak, and I'll explain why below. Traditional ad-think boxes advertising into three categories:

Target the Right People

Ad targeting is one of the foundations of traditional advertising. It's a technique where advertisers reach their target audiences using their demographics, psychographics, online behavior and buying habits. Targeting works under the impression that the more specific the targeting, the higher the chance of ad campaign success. After all, since these targets have previous engagements in your industry, they are likely more interested, right? They generally should be, but targeting alone is not enough to convert prospects to customers. First, targeting limits your scope to a few people, when you could create broader connections with a more general audience. More importantly, your advertisement also needs a powerful message, if you want the best results and returns.

Leverage the Right Media

With advertisers' reliance on data for their traditional advertising endeavors, it's not surprising that they nitpick their preferred media outlets. They compete for attention on channels where the competition is and focus on where their target audience likely consumes content. Non-traditional advertising takes a different approach. Instead of focusing on the medium itself, non-traditional ads focus on what customers really care about. Regardless of the media, the right message will resonate with people who are genuinely in need of your solutions.

Use Creativity in Delivering Your Message

People get bombarded with up to 5 thousand ads per day. The more we encounter ads, the more desensitized we get and the less information retained from each ad. With that in mind, creativity became a powerful tool in giving ads a fresh and memorable spin. Advertisements now bank on great use of media and visual impact to make sure the ads stand out. There's nothing inherently wrong with that. However, attaining a competitive edge today has transitioned from who offers the best advantage to who leverages the best media. Unfortunately, good editing and visual impact are more often used to compensate for a lack of value and a mediocre message. These three are the common pitfalls of traditional advertising. Focusing on them will not yield you the results you’re looking for. Alternatively, non-traditional ads might just do the trick.

What Non-Traditional Ad-think Really is Saying

All three aspects above help ensure that the "right" people are sought for advertisements. Sadly, they still all fail in the most important element of an ad: the message. Non-traditional advertising focuses on that front. It's about understanding the customer and delivering a clear, meaningful and relevant value proposition for them. That is where non-traditional ads stand out. Here are what non-traditional ad-think believes in:

The Message Above All Else

More than the medium, above all those incredible graphics, your ad's message will always prevail. You can spend a fortune running tastefully produced ads on Facebook and still fail miserably if the message is subpar. Non-traditional ads put the message front and center, with the medium and other peripherals being secondary. Winning the ad race means appealing to a customer's underlying felt needs, which are money, energy, and time. You take the focus away from the product features or benefits, or the company behind it. Non-traditional ads articulate the advantages that customers could get with your solution. Regardless of what media you use, as long as the ad is relevant to your audience, it will garner sales. As Roy once said: "The media doesn’t make the ad work. The ad makes the media work."

Clarity > Creativity

Creativity will always be secondary to clarity. A non-traditional ad should be clear, to the point, and leave no room for misinterpretation. It should contain a significant call to action, one that urges customers to take immediate action. Non-traditional advertising is about making an emotional connection with the customer and speaking their language, literally. Your goal is not to sound like a word virtuoso, even if that sounds nice. The aim is to talk in an interesting manner while perfectly articulating the advantages of having your solutions. Skip the cute and clever. Stick to the strategically entertaining.

Deliver Your Message by Offering the Best Psychological Environment

Advertising is a mind game. You want to plant seeds into your consumers' minds and have them bloom into a desire for your solutions. It's not just about getting their attention, but rather making them remember you when they are ready to make a purchase. While data and media can play an influential role, non-traditional advertising emphasizes the importance of truly understanding your target audience. You want to reframe your message in an angle that targets their pain and pleasure points. That's the only way your message resonates with them in a meaningful way. This means going beyond just demographics and delving deeper into psychographics– exploring their values, lifestyles, and attitudes. This can go in two ways:

• Find their deepest pain points and soothe them, or
• Identify their pleasure points and satisfy them.

Speak to What Customers Already Care About

At the end of the day, you can have an ad that boasts creativity and packs a powerful message yet still fails. Why? Because advertisements work best when customers already care about what you have to say. Unless that's the case, you're just adding to the noise. The good news with residential home services is that everyone will need them, one way or another. Identifying their unmet desires is also straightforward. Always frame your angle on how you can satisfy these unmet desires. Take the attention away from your business and towards your audience. That's how non-traditional ads work because traditionally, businesses like to talk more about themselves in their advertising. If you want to craft the perfect non-traditional ads for your residential home service business, we got you covered. Wizard of Ads™ can help produce the perfect customer-centric ad campaigns for your business. Book a call with Ryan Chute from Wizard of Ads® to learn more.

Advertising is art with ulterior motives. It is used to make consumers believe that one brand is better than another. In advertising, symbolism is a popular way to convey such messages. Advertising indirectly sets a lot of cultural norms. In order to relate, it plays on a variety of common beliefs. So, how are symbols used in advertising? In this article, we'll explore how symbolism is used in advertising and some of the most common symbols seen in ads today. Read on to find out!

Symbolic Thought

Symbolic thought is the use of symbols to represent ideas or concepts. This can be done in a number of ways, but some of the most common methods are through similes, metaphors, and music. Similes are when two unlike things are directly compared to each other using the words "like" or "as." For example, an ad might say, "X product is like a breath of fresh air." Metaphors are when a direct comparison is made between two things without using the words "like" or "as." For example, an ad might say, "X product is the best thing on the market." Music is also often used as a symbol in advertising to create an emotional response in the viewer. Advertisers may use music to convey a particular emotion they want viewers to feel when they think of their product. For example, a sad song used to compell audiences to donate to a charity. Similes, metaphors, and music are used in advertising symbolism because they create an emotional response in the viewer and make the product being advertised more relatable. By understanding how symbolic thought is used in advertising, we can better understand the messages advertisers are trying to communicate. Are you looking for ways to make your advertising more impactful, more meaningful? Look no further than Wizards of Ads®. Book a call today to get started.

Roles of Symbolism

When it comes to advertising, symbolism plays a significant role in conveying messages to viewers. Symbolism is often used to create an emotional response or make a connection between the product being advertised and the viewer. Let's take a look at some ways how symbols are used in advertising.

Branding

We see symbols everywhere — on the street, in commercials. Heck, even the words in this article are symbols. You can see why are they so important in marketing. Simply put, branding is one role of symbolism in marketing. A brand is a set of associated and aligned symbols that identify a product or company and differentiate it from its competitors. These symbols can take many forms, including logos, colors, and packaging. By creating a distinctive brand identity, companies can make their products more recognizable and memorable to consumers. In addition to branding, symbols can also be used to communicate messages about a product or company. For example, luxury brands often use gold and silver colors to convey a sense of wealth and sophistication. Similarly, green and blue are often used to communicate environmental friendliness. Companies can effectively communicate their desired messages by carefully selecting the correct symbols for consumers. Symbols play an important role in marketing because they help create solid brands and communicate key messages about products and companies. When used effectively, they can be powerful tools for driving consumer behavior.

Artistic Expressions

As we have seen, artistic expressions play an important role in marketing. In particular, they can create solid brands and communicate key messages about products and companies. When used effectively, artistic expression can be a powerful tool for driving consumer behavior. There are many ways to use artistic expression in marketing. For example, you can use color symbolism to convey your desired message about your product or company. You can also use shapes and patterns to create a visual identity for your brand. Additionally, you can use music and sound to connect with consumers on an emotional level. The sky is the limit regarding using artistic expression in marketing. So get creative and see what works best for your business!

Social Connections

Symbolism is used in advertising to create an emotional connection with the consumer. This can be done using symbols representing positive concepts, such as family (identity), success (purpose), or pride (adventure). Alternatively, advertisers can use characters that evoke negative emotions, such as fear, shame, or guilt. Either way, the goal is to tap into the customer's subconscious and create a connection between the product and the desired emotion. One of the most effective ways to use symbolism in marketing is to create ads that feature people from different walks of life interacting with each other. This ad shows consumers that your product or service can be enjoyed by anyone, regardless of their background. Additionally, symbolism is used to create social connections between people who share similar values. For instance, events like concerts or festivals can be sponsored by companies to promote their brand while also providing attendees with a sense of community.

Events

Events are a powerful form of symbolism because they allow companies to tap into people's emotions when they're experiencing something together. When used correctly, events can create a memorable connection between a product or service and the consumer. By now, you should have a good understanding of how symbolism works in advertising and marketing. As you can see, it's a highly effective way to connect with consumers on an emotional level and create lasting memories. So, next time you're planning your marketing strategy, be sure to keep symbolism in mind! It could be the key to unlocking your campaign's full potential.

Superstitions and Buying Habits

Superstitions (luck and so forth) are surprisingly significant driving factors in consumers' buying habits. The belief that a symbol has the power to enact change is called superstition. A study done in 2016 by the Journal of Consumer Research found that people are more likely to buy a product if they feel it will bring them good luck. So, how can you use this information to your advantage? If you're selling a product that could be considered a "good luck charm." For items like a four-leaf clover keychain or a rabbit's foot, display it prominently in your store or online shop. Superstitions can also be used in marketing campaigns and advertisements. For example, you could release an ad campaign around the following idea: Get [your services] before your luck runs out! Friday the thirteenth is just a few days away! You might wish to consider strategies for using superstitions and other symbols in advertising. Especially when you find out that on this day, business revenue is lost by $800 million to $900 million. Just remember, there is a fine line between fear-based marketing and leveraging superstitions. When you see a black cat in your path, do you automatically think it's bad luck? When you come across a ladybug, do you consider it a sign of good fortune? Symbols play an essential role in our lives. They are often used to convey messages without the use of words. In many cultures, certain symbols are thought to hold magical powers. While some might dismiss the idea of superstitions and lucky charms, there is no denying that they can impact behavior. A study by researchers at the University of Chicago found that people who considered themselves superstitious were more likely to take action to avoid bad luck.

The Message of the Symbols

We live in a world full of symbols. From religious and political symbols to the symbology of artifacts and even words, they are everywhere. Advertising and marketing are not exempt. Symbols convey meaningful messages in advertising and marketing. For example, think of the Nike swoosh. It's a simple symbol, but it conveys athleticism, determination, and motivation. Or consider the Mercedes-Benz logo. The three-pointed star is a symbol of quality and luxury. In both cases, the messages conveyed by the signs are strong and clear. But sometimes, the messages conveyed by symbols in advertising and marketing are more subtle. They are used to describe statements about lifestyle, status, or even values. Consider a car advertisement with a family standing beside their new car, the sun setting behind them. While some messages conveyed by the symbols are more insidious, they are no less powerful. So, what messages are hidden in the symbols of advertising and marketing? Only time will tell. For a chance to guidance in advertising and marketing and growth in your business, Wizards of Ads® has you covered. Book a call today to get started.

Remember when you used to daydream about what you wanted to be when you grew up? Maybe you wanted to be a doctor-delivering your knowledge to fight disease. Or, perhaps, you dreamed big. Maybe you wanted to be a rockstar-the next king of rock n' roll. Or maybe, just maybe, you wanted to be a writer. The job of an ad writer is to come up with creative ways to sell products and services. But let me tell you...it's fantastic. From the moment you wake up in the morning, your mind is racing with ideas. You think about the new ad campaign you're working on for your client and how you can make it better. You jot down a few notes, and then it's off to the races. You spend your day coming up with clever taglines, writing informative and persuasive copy, and designing eye-catching visuals. And when it's all done, you get to see your work come to life on TV, in magazine or online. It's a pretty great gig if you ask me. But it's not all fun and games. There's a lot of pressure that comes with being an ad writer. You're constantly trying to develop new ideas that will grab people's attention and get them to take action. And sometimes, it feels like the whole world is watching to see if you can deliver. But how do you get there in the first place? You actually may have experienced it yourself.

Becoming an Ad Writer

A writer is born the moment a pencil is forced on you in elementary school. And whether you like it or not, you will continue to be a writer for the rest of your life. Whether you're jotting down a grocery list or penning the next great American novel, you are using your writing skills. "But I'm not a good writer." Truthfully, no writer starts off great. In fact, most of us are pretty terrible when we first start. The reason most successful writers are successful is because they kept at it. Like any skill, the more you practice, the better you become. "I don't have time to write. "This is probably the most common excuse for not writing. We all have 24 hours in a day. If you want to be a writer, you'll make time to write. Why else would you be reading this article? "I don't know how." Learning how to write an ad is the first step toward becoming an ad writer. This, however, doesn't always require sitting in a classroom. In fact, reading your favorite book can be the best way to get started. Aside from providing great stories, books can also teach you a lot about how to craft an effective ad. For instance, you can learn about storytelling, tone, word choice, and more. Once you've learned what effective writing looks like, the next step is to start writing yourself. From short stories to full-blown campaigns, there's a lot you can do to get started. And, if you keep at it, you'll be well on your way to becoming a memorable ad writer. After all, what's an ad writer if they can't sell their product? At Wizard of Ads®, we use disruptive methods to build household name brands from the ground up. From start to finish, we employ an outside-the-box approach that's sure to capture your target audience's attention. If you're looking for ad writers who dream like rockstars and deliver like doctors, book a call with Ryan Chute of Wizard of Ads® today.

Methods of an Ad Writer

When it comes to writing ads, time is money. And while we're not doctors, we know a thing or two about memory. To effectively advertise your product or service, you need to tap into the collective memory of your target audience. What does that mean, exactly? You must create a memorable ad to ensure your target audience remembers your product or service. It's not enough to simply write an ad and hope people will remember it. In an age where people are bombarded with information, you must make your advertising stand out from the crowd. So how do you create a memorable ad? You make a lasting impression.

Working Memory

Working memory is the most common type of memory in the cognitive system. From remembering where you put your keys to recalling your grocery list, your working memory is constantly being taxed. Working memory, however, is temporary. The information is only stored for a short time before it is forgotten. When writing ads, your content must be memorable enough to stick in someone's working memory long enough to take action. That's why it's important to avoid creating an ad that blends in amongst the noise. If your ad looks and feels like every other ad out there, chances are people will quickly forget about it. Let's face it, sticky notes eventually unstick. To create an ad that will be remembered, you need to make it stand out. Thankfully, there are a few ways to do this.

Semantic Declarative Memory

Semantic declarative memory is a type of long-term memory that stores general knowledge. It allows you to remember that the capital of France is Paris or that a cat is an animal with fur. In other words, you don't need to consciously think about these things because they're already stored in your semantic memory. In fact, you may not even know where you learned this information in the first place; you just know it. To create an ad that will be remembered, you need to tap into this type of memory. Many ad writers use facts and figures to make their ads more memorable. For example, they might list the features of their product and the benefits it provides. Semantic declarative memory alone, however, may not be so helpful for making the sale. Who wants to invest in a product or service that is just a list of features and benefits? To create an ad that is truly memorable and effective, you need to connect with your audience. You need to create an ad that will be remembered for its content and the brand it is associated with. You need emotion.

Episodic Declarative Memory

Episodic declarative memory is another type of long-term memory that takes place in the brain. Unlike semantic declarative memory, however, episodic declarative memory is defined by emotion. In other words, it captures both the factual information of an event and the emotional connection to it. For example, if you remember your first date with your significant other, you rely on your episodic declarative memory. The same goes for remembering what you did on your birthday or the first time you met your best friend. This can be very powerful in advertising because it can create an emotional connection between the customer and the product. By forming a connection with the customer on an emotional level, you can create a more effective and persuasive message. Your short-term goal as an ad writer is to acquire this type of memory. Why? Because it is the most influential and important type of memory when it comes to persuasion. Your ultimate goal, however, is to turn long-term persuasion into action.

Procedural Memory

Procedural memory is a type of long-term memory that is responsible for remembering how to do things. It's the part of your brain that allows you to ride a bike, drive a car or cook your favorite recipe. In other words, this type of memory is often unconscious and automatic. You don't have to think about how to do these things; you just do them. As an ad writer, your long-term goal is to tap into this type of memory. You want your audience to remember your product or service in an unconscious and automatic way. With this, you must generate a compelling, creative message that impacts your audience logically and emotionally. Brands that can do this effectively are usually the ones that people remember and continue to use for years to come. But how do you create a message that will be remembered?

Reliability and Repetition

When it comes to creating a memorable message, there's no one-size-fits-all solution. From tapping into emotion to presenting the facts, there are various ways to make your message stand out. However, one thing all great messages have in common is the ability to connect with the audience personally. But how can you connect with someone you've never met? Salience and repetition.

Salience

The salience, or importance of your message, is what will make it stand out in the minds of your audience. This can be achieved in several ways, but the most effective method is to make your message as relevant as possible. How does your product or service benefit them? What need does it fill? Answering these questions will help you create a relevant and helpful message. As a result, it will be remembered more easily. In addition to making your message relevant, you can also increase its salience by making it novel or unexpected. This could involve using unexpected words, vibrant images, or unusually presenting your message. Whatever method you choose, the important thing is to ensure that your message stands out from the rest. Only then will it have a chance of being remembered.

Repetition

In addition to crafting a memorable message, you can also increase its chances of being remembered by repeating it. In fact, research has shown that repeated exposure to a message increases the likelihood that it will be remembered. If you want your message to stick, you must find ways to keep it in front of your audience. One way to do this is to use multiple channels to deliver your message. For example, if you primarily use email to communicate with your customers, try supplementing your messages with social media posts. In fact, you may even want to consider mailing out physical mailers. By delivering your message through multiple channels, you'll increase the likelihood that it will be seen and remembered. Remember, however, that time is money. In other words, the more you repeat your message, the more it will cost you. So, ensure you're strategic about the channels you use and the frequency with which you use them. After all, becoming a black belt ad writer isn't about writing more ads. It's about writing better ads.

Becoming a Black Belt Ad Writer

When you used to daydream about what you wanted to be when you grew up, you likely didn't think about the journey you'd take to get there. Like all children with big imaginations, you were focused on the destination. The fact of the matter is that the journey is just as important as the destination. In order to be a successful ad writer, you need to enjoy (or at least endure) the process. I think that it is inevitable that you will publish content that isn't at the top of your game from time to time. It might be this way for a month or even years. The worst thing you can do, however, is give up. In fact, a lot of ad writers give up at this stage. In order to be a successful ad writer, you need to, you guessed it, write. Write a story about your day. Write a blog post about your favorite vacation spot. Write an ad about the benefits of using your product or service. The point is you need to keep writing. The more you write, the better you'll get at it. And eventually, you'll start producing some truly remarkable, memorable copy that delivers success. After all, black belts in karate don't achieve their status by accident. It takes years of training and dedication to reach that level. So whether you want to be an ad writer, a rockstar or both, remember this one thing: Keep going. The fantastic world of an ad writer is one where creativity, practice, and innovation are key. So if you're ever feeling stuck, keep writing and see where the words take you. Who knows? You might just surprise yourself. At Wizard of Ads®, we understand the importance of memorable copy. That's why we've assembled a team of experienced ad writers equipped with the skills and knowledge necessary to produce groundbreaking content. Your journey to becoming a successful ad writer starts here. Book a call with Ryan Chute at Wizard at Ads® today!

Since the invention of the printing press in the 15th century, advertising has been an essential part of human communication. From vintage advertisements to modern-day digital marketing, advertising has evolved significantly. One thing, however, has remained constant: the need to stand out from the competition. In a world where we are bombarded with advertising messages, it can be challenging to cut through the noise. This is especially true for small businesses that may not have the budget to compete with more prominent brands. So, how can you make sure your advertising message has a person tune in? It may be time to go back to the basics.

Blast from the Past

When we think about advertising, we often think of flashy commercials and creative ad campaigns. However, some of the most effective advertising is quite simple. Vintage advertisements are a great example of this. Many of these ads were created before the era of digital marketing and social media. Yet, they are still remembered today. Why? Vintage ads often evoke a sense of nostalgia. Nostalgia is a powerful emotion that can positively associate with a product or brand. In other words, vintage ads may make you feel good about a product, even if you’ve never used it. Nostalgic advertising can remind us of a simpler time when life was less stressful and complicated. In addition, nostalgic ads can provoke feelings of comfort and safety. For these reasons, nostalgic advertising is often very effective. It’s no wonder many brands now use vintage-inspired advertising to promote their products. But how does this work? While we are in no way doctors, we do know a little something about psychology. And it turns out there’s a scientific reason why nostalgic ads are so effective.

What Triggers Nostalgia in the Brain?

Memory retrieval is the primary process that triggers nostalgia. Specifically, it involves recollecting positive or sentimental memories from the past. Specific cues in our environment can trigger this process. Depending on the context, these cues can include smells, sights, sounds, or even tastes. Once these cues are present, our brain's memory and reward centers are activated. These reactions in the brain lead to the feelings of happiness and comfort that we experience when we're feeling nostalgic. And it's these feelings that make nostalgic ads so compelling. So how can past nostalgia be utilized today? While nostalgia is often thought of as a sentimental longing for the past, it can also be a powerful tool for marketing. At Wizard of Ads®, we house the psychological marketing strategies you need to stop the scroll. If you're looking for nostalgic ads that will break through the noise, book a call with Ryan Chute today.

Powerful Elements in Vintage Ads that Still Works Today

While some aspects of advertising have changed dramatically over the years, the principles of persuasion remain the same. From nostalgic commercials to the classic vintage poster, specific marketing techniques continue to be effective today. Here are five powerful elements derived from vintage ads that you can use in your marketing today:

Feeling of Nostalgia

Nostalgia is a strong and effective emotion that can be used in your marketing content today. Creating feelings of happiness and comfort with nostalgia can help build a deeper connection between your brand and your audience. By using nostalgia in your marketing, you can tap into your audience’s memory retrieval system to create positive associations with your brand. If you want to tap into nostalgia, try using images or language that conveys nostalgic feelings. You can also try using classic marketing techniques, such as jingles and catchphrases, to trigger positive feelings in your audience.

Longer Ad Copy

Modern wisdom dictates that shorter ad copy is more effective than longer ad copy. However, longer ad copy can be more effective in certain situations. Giving your audience detailed information about the benefits of your product or service will help them make a purchase decision. In addition, you can provide detailed information about your product or service to build trust with your audience. If you use longer ad copy, ensure that your headlines and call to action are clear and concise. You don't want your audience to get lost in a sea of text.

Captivating Headlines and Slogans

Large, bolded headlines were once a must-have in advertising. In fact, it was not uncommon to see headlines that took up an entire page. While big, bold headlines are still effective today, you don't necessarily need to go to this extreme. Instead, focus on creating captivating headlines that make your audience want to read more. Your headlines should be clear, concise, and to the point. They should also be relevant to the rest of your ad copy. Try using powerful or uncommon language to spark interest to stop the scroll. Additionally, try to use an active voice and avoid industry jargon. The more exciting and attention-grabbing your headlines are, the more likely people are to keep reading. So, be more creative with your headlines and if you really want to make an impact, make it BIG.

Colorful and Bright Images

Much like the colorful, vintage posters we have come to love, modern-day ads should be eye-catching. And what better way to demand attention than with color? By using colorful, bright images in your ad content, you can draw people in and make your ad more memorable. In fact, specific colors can trigger emotions in people, so it's essential to choose your colors wisely. If you're unsure of what colors to include, consider using the colors of your company's logo or those associated with your brand. You can also experiment with different colors in your images to see what gets the best response from viewers. Remember, you want your advertisement to stand out from the rest, so don't be afraid to be creative!

Simple Concept

Simplicity is key when it comes to creating effective ad content. Much like the nostalgic advertisements of the past, your content should be easy to understand and digest. To do this, focus on creating a clear message free of industry jargon. Use short, concise sentences and avoid cramming too much information into one ad. Additionally, use strong visual elements to break up the text and grab attention. If you can clearly communicate your message, you'll be well on your way to creating effective and successful ads. Remember, sometimes less is more, so don't over-complicate your content.

Success of Vintage Advertisements Today

Today, various brands are implementing the use of vintage strategies to deliver their message in a more creative way. From large companies like Coca-Cola and McDonald's to small businesses, vintage advertisements can produce a significant effect. And, because we live in a time where trends come back around, vintage ads are becoming more popular and effective. Let's bring back the good ol’ days, shall we? At Wizard of Ads®, we understand the importance of ad creativity. That's why our team specializes in helping businesses create innovative advertising campaigns to stop the scroll. Our ad wizards use psychological marketing strategies to produce attention-grabbing vintage ads that stand out from the rest. If you're looking to create a vintage ad campaign that will make a BIG impact, book a call with Ryan Chute today.

In one of Roy H. Williams' older Monday Morning Memos, he made a comparison I could never forget. According to him, in many ways, advertising life is very similar to professional sports. How? The worlds of advertising and professional sports are both highly competitive and often cut-throat. New players are constantly entering the field, looking to grab the top spot. And just like in professional sports, advertising also has its own version of superstar athletes. Trust me, the hidden truth behind professional sports and advertising is graver than you might think. While riddled with "injustice" all over, the point of this article is not to throw flak against both industries. Instead, we aim to uncover the grand illusion hailing over advertising through the lens of competitive sports. In this article, let's take a look at one of the sporting world's highest-paid superstars, Cristiano Ronaldo. More importantly, we'll discover how your business could dominate your industry when you work with the Christiano Ronaldos of advertising. Be patient, all these things will come full circle. You'll see. Keep reading.

Christiano Ronaldo’s Numbers

Did you know that in 2021, Ronaldo made $120 million? That's a massive chunk of cash, enough to survive a couple of lifetimes for the average North American. There's just one caveat: not all pro athletes make that kind of money. In reality, only the top 10 percent of superstar athletes share 90 percent of all money paid to athletes. Those B-class and regular team filler athletes share the remaining 10 percent amongst themselves. Even if you double the money these people receive and cut it back from superstars, they'll barely feel the difference. That's the harsh reality, but not for Ronaldo. He has a staggering $120 million in his name which equates to $462 thousand a day. That's roughly $57,700 per hour. Whereas, according to Roy H. Williams, the average soccer player makes only $80/hour which equates to $160 thousand per year. Worse, their playing time spans 3 years only, on average._Yes, yes, it's sad but how is this relevant to advertising?_The better question is, what makes Ronaldo different from other players?Well, he's been the face of some of the most popular ads in existence. Getting him on your advertisement results in a significant spike in sales and orders. That's why he has tons of money, because he brings in loads of cash to businesses that he works with. Well, this is the comparison Williams made.

‍Advertisers are no different from professional athletes. Advertising experts who have made the most famous advertising campaigns tread the same route. They start with one or two good ads and then expand their repertoire by adding more creative and innovative ideas. From there, they build on their successes to create even better advertising campaigns that become household names. Williams added: "Everyone gets to play on game day, but only the best get paid on payday. "There are many senior advertising experts around, but not all advertisements turn into a success and rake in the green. There are many factors at play, agreed. However, the advertising industry is always looking for that one big idea to take its campaigns to the high heavens. Sure, Ronaldo may play better than your average professional soccer player. However, is he really 750 times better? Because that’s what his money suggests. Not necessarily, but plaster any other player's name on your brand and you'll hear crickets from a mile away. In the same way, hiring an industry-tested, genuine expert, with countless successful portfolios under their belt makes the difference. It's not that these advertising experts are 750 times better. Heck, they probably even use the same set of words and language as your regular ad specialist. The difference is Superstar Advertisers use angles, employ foils, juxtapositions, and craft better messaging that resonates with your market. That's the difference. That's our difference as the Wizards of Ads. If you're looking for that advertisement that brings in the money for your residential home service business, trust the pros. Book a call with Ryan Chute of Wizard of Ads® and let's make that killer ad a reality.

The Grand Illusion in Advertising

Now that's out of the way, let's press on and look at advertising's grandest illusion. Business owners like yourself are predisposed to think that as long as you advertise, sales will eventually come in. That's not even partly true. In fact, even the best advertising examples fail to champion businesses into sales bliss. Entrepreneurs live in the grand illusion of advertising. Twelve different aspects pervade this phantom and I'll break down each of them below.

1. Investing money ≠ gaining sales

You could've guessed this one. Advertising isn't a magic wand you can wave around and watch customers materialize out of nowhere. Even if you had an advertising budget the size of Cristiano Ronaldo's salary, there's no guarantee it would be effective. Advertising is one of the most important – and complex – aspects of any business. It involves several processes:

• Understanding your target audience
• Coming up with a unique selling proposition
• Finding the right channels to reach those customers; the most important yet
• Working with the right advertising expert

You can spend a fortune on self-proclaimed experts in company advertisements only to gain mediocre and depressing results. It takes a truly experienced advertising wizard to take your marketing to the next level. Additionally, your set of advertisements is but one spoke in the wheel of your entire marketing strategy. A real marketer can help you perfect all fronts of your business and put it in the best position for sales to happen.

2. Three people are the principal culprits behind this illusion

When you think about it, three people perpetuate the scheme that spending on advertising equates to success.

• First, the advertising salespeople. They have a knack for saying they have the right people you can target. According to them, the people you need for your business are within reach.
• Second, the advertising agencies. These people overly rely on data and consumer targeting to get the job done. Many advertising agencies believe that they have the means always to find your customers wherever they hide. The worst of these hapless culprits? Digital marketers.
• Finally, the hope-filled advertisers. Hope is a good tool, but hope in itself is not a strategy. This is where hope-filled advertisers fall short. They say the secret behind advertising success is reaching the right people, and that's what they'll do.

Don't get me wrong, I'm not saying these are unreliable entities for your advertising endeavors. I'm saying they don't hit the right mark in producing advertising campaigns that make you a household name. Always remember that it's never been the medium, and it never will be. In the words of Roy H. Williams: "The media doesn’t make the ad work. The ad makes the media work."(I'll explain this in the next point)

3. Reality: Message > Media

Advertisements don't fail because they are reaching the wrong audience. It goes back to the fundamental truth that no man is an island. The wrong audience has friends, family, a barber, or a neighbor that may be the right audience. These are called “influencers.” Influencers are people that will share your good news and evangelize your ad to the right audience. It’s never been about targeting. The deeper truth is that thousands of ads fail because they are saying the wrong stuff in their advertising. Your message is far more important than the media you use to deliver them. When advertisers don't speak to the dog in the language of the dog, about things the dogs like, businesses only get bitten in the butt. Your message will always be more important. The best ad people know how to articulate your message that persuades and compels audiences to buy your solutions. That's irrespective of the media you use.

4. Truth: Targeting is a big buzzword built on a lie

Most advertisers want to enclose your business in a vacuum. What does this mean? You're only advertising to people who have an interest in what you're selling, right? That's the idea behind ad targeting – and it's a load of doo-doo. Let me explain. Residential home services are not an "interest". What you sell are externally triggered grudge purchases. This means that people buy your services because they have to. "My AC broke" "My heater's not working" "My toilet won't flush" Whatever it is, it happens at the most unexpected of times and nobody anticipates it. Targeting limits your options to who has the problem at the given moment. Whereas when you reach out to the influencers, you expand your reach to people who may just experience the problem.

5. More Good News

In this day and age, advertising has become more refined than a shotgun approach. We now have the capability to target very specific audiences with our message. For example, Facebook allows advertisers to target people by interests, demographics, behaviors and even custom audiences. The problem with this highly targeted approach is that it limits your reach. The better approach is untargeted media which reaches all potential influencers. Ever wonder why most major brands (toothpaste and soap) don't use targeted advertising? They go for reach because they want their product to be top of mind when anybody needs it. It’s the same for the residential home service industry.

6. Bad News: We are desensitized by advertisements

Some experts say we are now so desensitized to advertising that it no longer works the way it used to. We've become immune to the hard sell. The constant barrage of marketing messages has made people more skeptical than ever before. Today, we encounter about 5 thousand ads on a daily basis and this causes us to block them out. The good news is that advertising isn't dead, it just needs to be approached in a different way. Instead of trying to pitch something like a bullet serve, advertising should bank on effective messaging. For example, on top of promoting conversions, you can also craft a message that forges relationships.

7. The opening line is as important as the body

When crafting ads, you should consider creating an opening line that pierces through the Sea of Sameness. This can be done by using humor, shock value, or even just creating something that makes people think. Your advertising should make people stop and think about what you're saying. It should be interesting enough to make them want to learn more about your product or service. If your advertising is just a bunch of noise, people will tune it out and you'll be wasting your money. Think about the last time you saw an ad that made you stop and think. What was it about the ad that caught your attention? Was it the music? The images? The copy? I bet you it's the headline that began the umph and the copy followed through.… and speaking of follow through.

8. Hang on to their attention

Your headline is only a single piece of the entire puzzle. If your headline is a head-turner but the body disappoints, you might as well not make the ad at all. Make sure every element of your ad is working together to create a cohesive whole. The colors, the images, the copy, and the headline should all be working together to deliver a clear message. The key to dispelling the myth called ‘attention span’ is to leave out the boring bits.

9. Don’t produce ads that feel like ads

This is easier said than done, but it’s important nonetheless. People don’t like to be sold to, which is what makes advertising so difficult. No one wants to be bombarded with ads, especially when they’re just trying to relax and scroll through their feed. The key is to produce ads that feel organic and natural. The best way to do this is to create ads that tell a story or evoke an emotional response. If you can do this, then you’re on the right track. After producing a copy, re-read, and put yourself in the position of your audience. Will they stop to read or listen? Or will they be itching to press "skip ad"? If the latter, cut out the parts that make your ads feel like an ad.

10. You have a brief moment to capture their attention

People love to keep their attention on themselves. If you don’t captivate your audience the moment they first encounter your ad, you’ve already failed. They will tune out your advertising like it never exists. Make that intro a banger!

11. You don't have to be significantly better than competitors

Here's the thing. Like Christiano Ronaldo's case, he isn't 750x better than other professional soccer players as his earnings suggest. Yes, he is better than them but not overwhelmingly better. After all, other players also score against him. The point is that you just have to figure out how to be distinctively better than your competition. Being distinctive means getting noticed in a crowd of competitors that all look the same to the average joe. This is a holistic idea that covers your solutions, your advertising, and everything in between. Being distinctive (not different) is the big secret to standing 600 ft. above your competitors, winning the time and attention of a too-busy public.

12. Finally, to become Ronaldo, you need Ronaldo

As mentioned in the first point, even if you blow a thousand bucks on advertising, returns are not assured. You need the Ronaldos of advertising to produce top-notch money-raking ads that make your business the Ronaldo in your category. That's the secret. Master and overcome the hurdles behind these 12 things and you will be an unbeatable advertising colossus.

20,000 Years of Advertising

This segment is taken directly from Roy H. Williams' realization before he entered the advertising realm. According to him, Roy managed to gather 20,000 years-worth of advertising knowledge. No, not through research, but through interviews. At the age of 19, he sought businesses and asked several questions that gave him thousand-years' worth of answers. Here are the questions:

• What advertising did you do that really worked and was effective in gaining sales?
• Have you done an advertisement that you genuinely thought was a brilliant idea but miserably failed?

Only two questions. Ask them to one thousand business owners with 20-year-old businesses and you’ll gain the same knowledge. Roy acquired collective experience equivalent to thousands of years because their stories reveal millions of dollars spent on advertising. He got them all for free. You can then use their information to find a specific pattern. This will enable you to see what worked and what didn't. Try it.

Other Kind of Advertising

In today's data-driven era, people have been obsessed with modern solutions like data. While there's nothing inherently wrong with it, advertisers lost sight of what's truly important. Our data worship has led advertisers to obsess with targeting audiences without consideration about the message we're giving them. Think about it. All of the ads you see are targeted based on your interests. Do you find yourself clicking through and buying into every ad you encounter? Exactly! Now, why do you think so? It's because they may have targeted the "right people" but the message doesn’t come across. Some of the most effective advertising campaigns of all time have been those that tugged at our heartstrings. They made us laugh, cry or simply feel something. It's these ads that make the difference. Our data worship is anchored to our deterministic nature, or in the words of Amos Tversky: “Man is a deterministic device thrown into a probabilistic universe.” Data doesn't determine reality. Reality is an independent concept that no one can put their finger on. In other words, even with all the data in the world, you can only suspect what will happen. However, you will never really know for sure unless it actually happens. That’s what probabilistic means. Let's look at two types of ads.

Deterministic

These ads are based on data like recent searches, demographic, and buying history. They are tailored to a specific audience and reach the so-called "right" people. Deterministic advertisers believe that when you present an ad to the right audience, it will work. They confined people into a set of numbers in a data set. They think that when the advertisement meets the correct parameters, sales happen. That's hardly the case.

Probabilistic

Alternatively, probabilistic ads focus on reaching as many people as possible and letting the ad do its job. It's not about targeting the "right" people, it's about reaching a wide range of people. Then letting the advertisement come through via its messaging. Consider Old Spice's advertisements. They didn’t target men. They reached everyone and appealed to women. The women could then persuade their partners to buy the deodorant because of the ad, or simply pick it up at the grocery store themselves. Would these advertisements have worked the same if only the guys were targeted? No. No, they would not. People say probabilistic advertisers use a shotgun while deterministic advertisers use a sniper. That's not true. The better analogy is that deterministic ones use a fishing rod while probabilistic advertisers cast a net. “The more ground you cover, the more people you win over. ”If you want effective advertising that reaches both your audience and influencers, Wizard of Ads® has you covered. It begins with booking a call with Ryan Chute, the Christiano Ronaldo of Marketing Strategy.