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What's the first step in creating a great ad campaign? Defining your core strategy. What is a core strategy in marketing? Your core business strategy is the one big idea that will be the golden thread that connects all your messaging and creativity. It's what will make your campaign unique, engaging, and effective. There are a few different ways to approach defining your core strategy. The Ogilvy & Mather advertising agency has a great framework called OGSM. This stands for Objective, Goals, Strategies, and Methods. An OGSM example for an HVAC company would be: Objective:

• To establish our brand as a household name in the next 12 months.

Goals:

• Increase topline revenue 100% in 12 months.
• Double number of branded trucks on the road in 12 months.
• Increase net EBITDA to 15% in 12 months with strategic price increases and targeting relational buyers using new branded strategies.

Strategies:

• Develop a powerful story that can be diced up strategically into all the different marketing channels.
• Align all marketing channels to deliver our single unified message, from branding to lead generation.
• Increase marketing budget to 10 percent of topline revenue to get our story out to as many people as we can afford to reach.

Methods:

• Increase marketing budget to 10 percent of topline revenue to get our story out to as many people as we can afford to reach.
• Measure total lead volume from all sources coming inbound.
• Measure direct and organic search results monthly.

Another popular framework is AIDA: Attention, Interest, Decision, Action. No matter what method you use to find your core strategy definition, the important thing is that you have one. A clear and concise core strategy will be the foundation for all your marketing initiatives. It will also help you stay focused on your ultimate goal. Now you know what a core marketing strategy is and why it's vital, it's time to start developing your own. Keep reading for some tips on how to do just that.

The Core

When you think of the core of something, what do you see? The center of the Earth? The heart of a black hole? For us, the core contains the essentials. It's the most basic constituent parts of a thing. And when we talk about strategy, the core is just as important. Your company's core strategy is the foundation for everything else you do – it's the cornerstone for your marketing mix, product development roadmap, and go-to-market plan. It answers the question: what are we trying to achieve? Yet, despite its importance, companies often skip this crucial step instead of jumping right into tactics. They develop ad campaigns or new product features without taking the time to define their overall objectives. As a result, they end up with many disconnected initiatives that don't add to a cohesive whole. A successful company starts with a clear understanding of its core strategy. From there, everything else falls into place. Think of it this way: What would be left if you were to take away everything from a company except for one thing? That one thing is the company's core strategy. It's what makes successful companies successful. To create a great ad campaign, you must start with a great core strategy. But what exactly is involved in the process of a core strategy? Let's take a look.

Planning

The agility to change your plans is the first step in creating a solid strategy. If you don't have a plan that can adapt and be strong, then your business won't have any roadmap to follow for growth. Did you know that only 23 percent of companies have a formal core planning strategies process? Companies must be proactive about their future and develop core business strategies that work from the top down. They also need to consider every level of an organization, data, and the company's overall vision. Companies also need to regularly assess their strategic governance plan to make sure it is still applicable and helpful in today's cutthroat marketplace.

Management

By studying Apple, it is helpful to assess how well other companies execute what is the core of strategic management. For example, when Apple faltered in the late 1990s, it focused on creating a stronger marketing strategy. After carefully examining their management team, they decided to streamline and stop using old strategies and products. What happened? Apple quickly regained success. They are a prime example of how being able to pivot lets a company create superior strategies that make things easier for everyone involved. At the same time, they offer the needed clarity and insights. A successful plan should link managers to employees and departments to each other while allowing for the free flow of information. Organizations use a simple, easy-to-understand strategy that allows communication across all channels. This enables them to stay agile and concentrate on execution rather than strategy implementation.

Implementation

The link between implementation and vision is clear. Assisting in defining end objectives means businesses should develop a comprehensive vision statement to help guide planning for implementation. Although end goals are essential, they should also expect flexibility throughout the journey. A dependable business strategy shouldn't simply rely on metrics like KPIs to make choices. It should have a comprehensive, continuously-evolving methodology. One that uses KPIs along with other factors such as competitor observation, internal professional expertise, and an updated company disciplines. With the proper agile strategic implementation, any business can flourish. Staying ahead of the curve means companies must be able to adapt their strategies as needed. That means being agile and ready to change course as necessary to achieve the desired outcome. By now, you've probably rounded up the basic requirements of a core strategy for your home services business. Does yours need a little tweaking? Then book a call with Ryan Chute of Wizard of Ads® today.

How Do You Refine Your Core Strategy?

"It's hard to tell a powerful story badly. But it's easy to tell a weak story well. I've never seen a business fail because they were 'reaching the wrong people.' But I've seen thousands fail because they were saying the wrong thing." — Roy H. Williams, The Wizard of Ads™

Most businesses fail not because they're reaching the wrong people but because they're saying the wrong thing. Create a compelling message that resonates with your target audience by understanding your ideal customer and their needs clearly. Once you know this, you can begin to craft a message that speaks directly to them and addresses their specific pain points. That is the first step in refining your core strategy. The next step is to make sure that your execution is flawless. Remember, having a great message is not enough. You must also ensure your other marketing, sales, and internal channels align with your overall strategy. Otherwise, you'll be wasting time and money on tactics that don't work. For example, if your employees don’t deliver on the promises made in your advertising, you will quickly get a bad reputation for inconsistency. If you can do these two things, you'll be well on creating a successful marketing strategy to help you grow your business.

Brilliant Execution of a Flawed Strategy vs. Flawed Execution of a Brilliant Strategy

There's an essential distinction between a flawed strategy executed flawlessly and a brilliant strategy executed poorly. The former will consistently outperform the latter. That's because a flawless execution can make up for many deficiencies in the underlying strategy. But no amount of execution can save a flawed strategy. That is why getting your marketing strategy right from the start is critical. Once you've settled on a direction, you must ensure you have the resources and expertise to execute it flawlessly. Otherwise, you'll never reach your full potential.

At the Brink of Disaster?

Is your business on the brink of disaster? Business owners wander near the brink when they:

• Fail to have an effective core strategy.
• Dismiss their competitors like they don't matter.
• Believe that "reaching the right people on PPC, SEO, and social media" is the secret to success.
• Worry about "increasing leads" more than delivering an excellent customer experience.

Business owners who assume that every successful business deserves to be successful amaze me. It's only a matter of time before a company with weak rivals succeeds, no matter how terrible their advertising or how frequently they let their clients down. The real challenge for business owners is when times get tough.

Have You Taken a Hard Look at Your Core Strategy Lately?

If your answer is "no," it's time to start. If you're unsure where to start with your core strategy, let us help. Your core strategy is the foundational engine that drives your business. It differentiates you from your competitors and gives you a sustainable competitive advantage. When I work with clients, we spend a lot of time on their core strategy, asking questions like:

• What do you believe in? What do you stand for? What do you stand against?
• What are your customers actually buying? Why should they care about you over your competition?
• What are you doing to demonstrate trust before they get to PPC and see you amongst all the others?
• What are you really good at? What do you suck at?

Once we have answers to these questions (and many more), everything else will fall into place. The right products and services become apparent, and the ideal target market becomes clear. The most effective marketing strategies reveal themselves. Are you in the home services industry? Are you unhappy with your current results? It's probably because your core strategy is out of alignment. I love helping businesses find their sweet spot! If you're unsure where to start, book a call with me, Ryan Chute of Wizard of Ads®.

Most businesses have it wrong when it comes to what it takes to be successful. There's no one-size-fits-all success formula, but there are certain vital pillars that all businesses successfully have in common. By understanding and implementing these pillars of success, you can set your business up with tips to be successful in life.**What is success to you?**For some people, it may mean making a lot of money or having a high-powered job. But true success goes beyond just material wealth. If we correlate success with the 6 most significant positive motivators, then success means achieving:

• Wealth
• Rank
• Accolades
• Identity
• Purpose
• Adventure

There are countless success formula books and articles out there on the formula for success. But the truth is, no single success formula fits everyone. What works for one person may not work for another. However, there are certain key pillars that all successful businesses have in common. Understanding and implementing these pillars can set your business up for long-term, real success.

Formula of Success

"If success were the result of a formula, we would achieve it more consistently."

— Roy H. Williams, the Wizard of Ads™

The thing is, there's no such thing as a success formula. But that doesn't stop people from trying to find one. In reality, success is the result of hard work, dedication and perseverance. It's about trial and error while constantly adapting to the ever-changing landscape. There are no shortcuts or quick fixes. Anyone who tells you otherwise is spining you a tale. The truth is, there is no single success formula that fits everyone. What works for one person may not work for another. However, certain key pillars are essential for any business to succeed. You need to focus on these key pillars if you want to achieve long-term success. Do you know them? If not, you can keep reading. Or you can book a call with Ryan Chute of Wizard of Ads®. We help businesses in the home services industry create their unique success formula.

The Post Hoc, Ergo Propter Hoc Fallacy

People often associate correlation without causation. Basically, this means we associate 2 things together, assuming that the fact that one thing occurring causes the other thing. The fancy Latin fallacy: post hoc, ergo propter hoc, which means, "after this, therefore resulting from it", is more often a red herring. For example, a statistics study will show you that the increase in ice cream sales is directly correlated to an increase in crime. While ice cream is particularly evil to the lactose intolerant, the actual cause for an increase in crime was actually the warmer weather. Every business is like a wee little baby. There are certain things that all babies need to thrive, like food, water, shelter, and sleep. If you want your business to succeed, you must ensure it has the critical ingredients for success, like the baby. The problem is that most companies are missing one or more of these vital ingredients. What are the critical ingredients for business success? You need to connect the dots before you can achieve success. That's what logic says, right? Success shouldn't follow cable TV ads, raising your prices, or handing coupons out at the front door. Because it did come after trying one of these things, logic likes us to assume that "if you connect these dots before your next attempt, success will surely follow." However, Roy says, "Success is not a dog that can be led about on a leash. "In fact, most businesses have it wrong. They think that if they do more of what made them successful in the past, they'll continue to be successful in the future. This is the fallacy I elude to. The problem is that the world changes too fast for that to be true. The business landscape is littered with companies that failed because they didn't change with the times. Take Blockbuster, for example. In 2000, they were worth $5 billion. But by 2010, they were bankrupt. The reason? They refused to change their business model to accommodate the new way people watched movies (streaming). On the other hand, companies like Netflix and Amazon saw the writing on the wall and changed their models accordingly. As a result, they're now worth billions. The moral of the story is to be successful. You have to be willing to change with the times. You can't just rely on what worked in the past; you must adapt and evolve. So, what does this have to do with the success formula Well, most businesses get their formulas for life wrong because they are unwilling to change it. They stick to the same old tips and tactics, even though they are likely not effective anymore.

Common Misdiagnosis of Success

"Another common misdiagnosis of success – and one that's much easier to explain – occurs when we judge results too quickly. We see the early stage of success and call it a failure. That is because when you're doing exactly the right thing, the results will often worsen before they get better." — Roy H. Williams

What Roy said is a critical point often misunderstood. Just because something isn't working right away doesn't mean it's a failure. It could just mean that you're on the right track, and the results will come eventually. There are some obstacles to success that you can't avoid. These include the three-body problem and the J-Curve.

The Three-Body Problem

The [three-body problem](https://en.wikipedia.org/wiki/Poincaré_and_the_Three-Body_Problem#:~:text=The three-body problem concerns, over long periods of time.) refers explicitly to the motion of three objects, such as the Sun, Earth and Moon, or a star and two planets. The problem is considered difficult because it is impossible to predict the future motion of the bodies without knowing their present positions and velocities. It was first studied by Isaac Newton, who showed that there are certain types of solutions (now known as periodic solutions) in which the bodies return to their original positions after a specific time. However, the general problem is still considered unsolvable, and even today, very few solutions are known. The three-body problem has applications in many areas of astronomy. That includes the stability of planetary orbits, the formation of stars and galaxies, and the dynamics of clusters of stars. It also has applications in more earthly pursuits, such as the movement of vehicles on a highway. Similarly, the things that create success can not be fully calculated in advance due to this problem. Trying to attract and hold your customer's attention is another excellent example of this.

The J-Curve

"The death of the seed precedes new life.

The cold of winter precedes the warmth of summer.

The dark of failure precedes the dawn of success.

It seems to be a reliable pattern."

— Roy H. Williams

The laws of duality are inescapable. As Roy's friend John Marklin wrote to him in a letter, he calls it the J-Curve: "Roy, In the grocery industry, which is the world in which I live, a key component… is the J-Curve. For example, I built a ground-up store four years ago and was told I would do ‘X’ in sales. For two years, I did 60 percent of X in sales. As I came out of the J-Curve, I gained momentum and hit the budgeted number in year three. J-Curves happen any time there is change, and sometimes they defy logic. For example, in one of my stores, my meat sales sucked. So I doubled the size of the meat case and added variety. The result was lower meat sales. It took about 30 days for people to accept the change. Once they did, they liked the added variety and selections. Slowly sales increased, and today they're at the desired level. Very few people speak of the J-Curve. If you wish to discuss more, I would love to do so while on campus on Valentine's weekend. Thank you. John Marklin "The front side of the J-Curve is the "little death," or the "chickening-out period." The backside of it is "hockey-stick growth. "Many companies have abandoned brilliant, hockey-stick growth ideas because they have chickened out. They’ve misinterpreted the early fall in sales, the J-Curve, as a failure. Sometimes, though, we can make a mistake, do the wrong thing, and our sales drop. The problem here is that this will also look like the J-Curve. How can companies know when to hang on and pull the plug? As Roy says, "The only solution I've ever heard of is to take a deep breath, close your eyes and click your heels together as you whisper again and again, 'The J-Curve is a bitch. The J-Curve is a bitch. The J-Curve is a bitch…'"

What's Holding Your Business's Success?

Often, people will tell me that their business is being held back and a lack of traffic is stunting growth. However, this problem can usually be linked back to something else that they haven't been able to see. More traffic is simply the result of another underlying issue.

4 Most Common Invisible Problems That Limit Your Growth

When troubleshooting your business's growth, it's essential to take a step back and look at the big picture. Four primary issues prevent selling opportunities:

Your Ads Aren't Convincing

Need to improve your ads? Write better ones. It’s not WHAT you say, it’s HOW you say it. Do your advertisements speak to what customers truly care about, or do they merely talk about things they should be concerned about? You're undoubtedly a specialist in your field. You can't think like your consumer because you already know too much. When working with a professional ad writer, always be open to their questions, even if they feel bizarre to you. The answers to these odd questions often lead to your ads being successful, more RELEVANT, and super interesting. Naiveté is a positive attribute in the realm of advertising. The greatest ad writers are just as ignorant as the client.

Your Ads Aren't Reaching Your Prospects with Effective Repetition

One way to success and ensuring your target audience sees your ads is to focus your ad budget. Business owners utilize a wide range of advertising strategies because they "don't want to leave anyone out." As a consequence, they contact too many individuals with low repetition. Bill Bernbach says it best: "Would you rather reach 100 percent of the people and convince them 10 percent of the way, or 10 percent of the people and convince them 100 percent of the way? While amateur marketers are recommending you spread your message around, we are concentrating your message on as much of the population you can afford at a frequency that best suits how the brain retains and recalls information. Precise frequency with the right message is the secret sauce to becoming a household name.

You're Already Selling Everyone who Likes to Buy What You Sell in the Way You Like to Sell it

You're already appealing to everyone who likes to buy what you sell the way you want to sell it. To expand your business, begin selling a new category of customers or product/service. Although you know more potential customers for your product are out there, it's challenging to get them interested. The most successful businesses often complain the loudest about a lack of visitors since they aren't expanding at the same rate as they used to. If your business growth is stalling despite continued efforts, you may have become too focused on a narrow niche market. You will need to sell products (or customer avatars) you would have rather not, meaning that your definition of "your customer" may need to be broader. The specific profile of the customer you've been targeting doesn't have an infinite amount. For example, we regularly see companies targeting women 35 to 55 years old, sometimes in only affluent neighborhoods. When you expand your reach with the right message, targeting becomes more and more irrelevant.

Your Reputation has Slipped, or Your Product is No Longer in Demand

If your reputation has taken a hit or your product is no longer in demand, you need to reinvent yourself and become relevant to customers again. Would improved advertising have salvaged 8-track tapes, or was it a technology doomed to expire? The declining marriage rate in America mirrors the decreasing sales of engagement rings percentage-wise. Why are jewelers surprised by this? Online news aggregators that offer tailored story selections for each reader explain why newspaper readership is steadily declining. To many, this is no surprise. Now, how's your home services business looking? Are you feeling secure with your strategy? If you’re not running branded ads on mass media, your greatest problem is that most people don’t know who you even are. Wizard of Ads® can help. Book a call with Ryan Chute today.

Do you believe you pay attention?Me too. Like me, you probably think you're pretty good at it. After all, you're reading this sentence, so you must pay attention, right?To my surprise, I don’t pay attention half as well as I perceived. Not really. I'll prove it to you. Let me ask you a question. What color is this text?If you're like most people, you probably didn't even notice the color of the text. You were too focused on the words to pay attention to something as trivial as the color. Plus, it’s not like it’s one of the colors that grab attention. But here's the thing: The color is essential. It's a big part of what makes this text readable. Without it, the words would be a jumble of shapes and lines. The color is also critical for another reason. It's an example of something that you're not paying attention to. You see, we humans don’t pay attention to things that don't stand out. We miss details, forget things, and often don't notice when something changes. That is called inattentional blindness, and it's a real thing. It's one of the reasons why intelligent people are often the worst explainers. Smart People are so used to seeing the world in a certain way that they don't even notice when things are different. They assume that everyone sees the world the same way they do. But we don't. We're all paying attention to different things, and we all have our own biases and blind spots. That's why it's so important to be aware of inattentional blindness. It's not just about being a better explainer; it's about being a better thinker. The next time you're trying to explain something, pay attention to what you're not seeing. It might be the key to understanding why your explanation isn't working.

How To Address Quick Questions

Imagine this scenario that provides a physical boundary for its participants. (This is a rendition of the Monday Morning Memo from Roy H. Williams):You go out the door. Someone’s forefinger raises and asks, "Quick question." They then tie you up for the next 30 minutes. Have you ever been caught in this way? You smile as you walk away from a quick question and say, "Walk with me," because you can't give everyone 30 minutes who raises a finger. The next time you're accosted, walk away and say, "Walk with me." The inquirer will almost certainly fall in step beside you. You've been "captured" if you stop walking. They capture your attention. A walking person is clearly on a journey, so, "Walk with me" implies that your chance to speak with them will be over once you reach their destination. To guarantee that quick questions stay short:

• Shake their hand and say, "I'm delighted we had the opportunity to chat."
• Vanish immediately.

We want to talk to residential home service contractors. Our marketing strategies can help you capture the right kinds of conversations conducive to your company's success. Book a call with Ryan Chute of Wizard of Ads®.

"The Bedrock of Leadership Excellence"

Tom Peters is (arguably) the king of business authors. He became so in 1982 after writing "In Search of Excellence," a book that sold 3 million copies in its first four years. Today, at 75, Tom Peters claims to be a terrible listener and "a serial interrupter." To assist him in staying engaged with the other person, he inscribes the word "LISTEN" on his palm before entering meetings. He explains, "The emphasis should be on what the other person is saying rather than coming up with a response." They notice it, according to him. According to Forbes.com's Roger Dooley, "Peters points to research that doctors typically listen to a patient described symptoms for 18 seconds before interrupting... Professionals who are intelligent and know what they're talking about are frequently the worst listeners."Good questions to ask someone or yourself if you think you might be a lousy listener: Do people often tell you that…...you interrupt them?...they feel like they can't get a word in edgewise when talking to you?...they feel like you're not listening to them, even when you are looking right at them?If you answered "yes" to any of the above questions, then there's a good chance that you could improve your listening skills. Here are some tips:

• Try to limit distractions when talking to someone. That means putting away your phone and turning off the TV. Bring to your attention the other person.
• Make eye contact with the person and maintain it throughout the conversation.
• Listen to what the person is saying, and then paraphrase what you heard back to them to show that you were listening. That also allows you to make sure you understood what they said correctly.
• Think of random questions to ask about what the person is saying. It shows that you are interested in the conversation and want to know more.

Getting attention is easy. Buffoons do it everyday. Retaining their interest is the real challenge. Knowing how to get someone's attention and then keeping it is very helpful in work and social settings. If you work on improving your listening skills, people will likely appreciate it and find it easier to talk to you.

"The Curse of Knowledge"

"I've noticed that people who are smart and know what they are talking about are also the worst explainers. That is due to a disease called 'the curse of knowledge' afflicting every expert."

— Roy H. Williams

The "curse of knowledge" is a term used in economics, psychology, and sociology to describe the difficulty that experts have in communicating with non-experts because they cannot remember what it was like not to know what they know. In other words, people who are experts in a specific subject matter find it difficult to put themselves in the shoes of someone who knows less than they do. As a result, they often make assumptions about what the other person knows and fail to provide sufficient explanation. This "curse of knowledge" can be a significant barrier to effective communication and collaboration. It's essential to be aware of this phenomenon so that you can take steps to avoid it.

"Which Means" Statements

One way to combat the "curse of knowledge" is by using "which means" statements. When discussing a topic we are well-versed in, we naturally believe that our audience is more familiar with the subject than they are. As a result, we incorrectly assume that they are "connecting the dots" when they are hardly following what we're saying. Adding the words "which implies..." to every statement of fact will help you become a more successful instructor. You may do it out loud or silently. Your audience will appreciate you, no matter what method you use to do it. Here's an example:

• Gen Z was born between 1995 and 2015, which means:
• They are between the ages of six and 27 right now.
• The youngest millennial is now 27 years old, and each day, they grow a year older.
• In approximately 25 years, the future will be firmly in Gen Z's hands.
• 77 percent of Gen Z prefer reading printed books, and 59 percent don't trust Facebook, which means:
• Our current obsession with social media in it’s current iteration may become a passing fad.
• There is an opportunity for a savvy entrepreneur to capitalize on book sales.
• 34 percent of Gen Z said they were permanently leaving social media, and 64 percent are taking a break because, "the platforms make them feel anxious or depressed," which means:
• Social media's grip on our attention may be loosening.
• There is a more than likely chance for face-to-face social interaction to enjoy a renaissance.
• Gen Z holds their grandparents’ values, who were born in the 1960s and ‘70s.
• Society's pendulum is swinging in the same path it has since 3,000 B. C.

"Non-Which Means" Statements

Now read each of these statements or facts without their meanings attached to them:

• Gen Z was born between 1995 and 2015.
• Seventy-seven percent of Gen Z prefer reading printed books, and 59 percent don't trust Facebook.
• Thirty-four percent of Gen Z said they were permanently leaving social media, and 64 percent are taking a break because, "the platforms make them feel anxious or depressed."

Doesn't it feel distant, clunky, and flat when there's no interpretation offer?

Connecting the Dots

"Connect the dots for your audience. Watch them sit up and pay attention."

— Roy H. Williams

When you connect your audience’s dots, you give them the interpretive context they crave. You make statements or facts come alive by attaching their meanings to them. You could list these facts one after the other and move on with your presentation. But if you want to engage your audience, you must do more than regurgitate information. You need to make your points by attaching meaning to them. Are you in the home service industry? Do you need help making meaning to those pertinent points your customers need to know? It's time to book a call with Ryan Chute of Wizard of Ads®.

How do you get a nation of people to rise to their feet? How do you command an army to move with the same intention? Better yet, how do you send a stubborn kid to their room without dessert? Impactful communication— The ability to speak and write your most powerful thoughts into the world. Communication has given us power for as long as humans have been capable of conveying thoughts to one another. We use it when we’re ordering our favorite drink at Starbucks. We use it when we’re reading a bedtime story. Most importantly, we use it when addressing pressing issues in our lives. Yet, not everyone on this green and blue world was born with the creative expression to deliver impact. Some people struggle to convey their thoughts and convince others to hear beyond their speech for the true meaning. Basically, some of us fail to deliver our thoughts by being creative and instead speak and write with no impact. If you’re among that group of people, don’t worry. You have the potential to speak and write with impact like the greatest storytellers and politicians. You can learn how in this Wizard of Ads™ article. Stick around to learn more about this medium of expression.

The Law of Impact

To speak and write with impact, you have to know what impact truly means. There can’t be any guesses or random shots in the dark here. So, we’ll take a lesson from one of the greatest minds to ever walk this planet — Isaac Newton. Way back in 1869, good ol’ Isaac released his book, Mathematical Principles of Natural Philosophy. In that book, he describes the law of impact. This law states that impact is the product of mass (size and weight) times acceleration (speed). How does that translate into communication? It’s simple. Isaac’s formula means that impact comes from the weight of your thoughts and how quickly you deliver them. That’s pretty interesting, right? If you’re not much for math, you’re in luck. Plenty of other geniuses have discussed the real meaning of impact. We’ll cover a few of their ideas, too. Ryan Chute, at Wizard of Ads™ can help you understand the meaning of impact, as well. We’ll also help you use impact to your advantage when you speak and write to your audience. Book a call with him to learn more.

Too Obvious

Do you recognize the names Norman Rockwell and Andrew Wyeth? There’s a massive chance that you’d recognize their work. Norman was an American painter and illustrator for many years. His work was broadly popular in the U. S. for its accurate reflection of American culture. Andrew was very similar, as primarily a realist painter. By the end of his life, he was one of the best-known American artists of the mid-20th century. However, aside from their accomplishments, Norman and Andrew share something else in common – Criticism. Their works were often called “too obvious.” But many critics fail to realize that these artists were masters at communication. Both Norman and Andrew could convey big elaborate ideas clearly and quickly. They didn’t rely on illustrations so detailed that a viewer's eyes would burn trying to see it all. They understood that, sometimes, less is more impactful. All of that is to convince you to take a cue from their creative forms of expression. You don’t need to spin a highly detailed story at every dinner party or meeting. There are times when fewer words will carry bigger punches. Someone who has mastered the art of communication knows when to leave the boring bits out to retain someone’s attention. Think about that as we continue onward and you learn how to speak and write with impact.

Soon You’ll be Able to Speak and Write with Greater Impact

“The best way to become a successful writer is to read good writing, remember it, and then forget where you remember it from.” – Gene Fowler (1890 – 1960)

You heard Gene. The best way to learn how to speak and write with impact is by consuming content from masters. We’re talking about the people who can boil down massive skyscraper ideas into short blogs. And the people who can take a 10-hour masterclass and transform it into a short YouTube video. They are the masters, and they are the best example to follow. Whether you find a blog, podcast, or video, it’s all helpful, as long as their communication style is right. Stay away from the people who use long-winded explanations. Find the masters who use the “Hemingway style” – Characterized by simplicity, directness, clarity and naturalness. Basically, the fewer words they use to help you understand a big idea, the better. We know it can be hard to say goodbye to beautiful flowing sentences. But if you want your words to carry a punch, you must let those sentences flow down the river. Let the creative express train carry on without you. If you don’t want to invest all of your valuable time into searching for good examples of impactful communication, don’t worry. We’ll help you out by giving you some good options. But after these, you’ll have to start the search on your own.

New York Times Bestsellers

Finding the right examples of good, impactful writing can be very tricky. So to avoid you accidentally finding the wrong examples, we’ll give you some right here. But remember, you can also check out The New York Times Bestseller list yourself for some options.

A Quick Honorable Mention

While Hemingway’s books don’t grace the top of the bestseller list anymore, they’re still amazing examples to follow. His work is simple and sweet. Mainly following a short, choppy writing style from beginning to end— Highlighted best in his short story work. In case you didn’t read any of his work in school, here are some recommendations. Keep in mind that his works serve as both inspiration and good examples. You may discover your own ways to be creative.

• The Sun Also Rises
• A Farewell to Arms
• The Old Man and the Sea

1. Fired Up! Selling™: Great Quotes to Inspire, Energize, Succeed

Fired Up! Selling is a phenomenal book with 40 years' worth of inspirational quotes about sales. The author Ray Bard had a jury of judges sort through 1,000 quotes, voting on the best-of-the-best. This book holds every quote those judges deemed worthy. This book is honestly a can’t miss. Each quote is a perfect example of how to speak and write in an impactful tone.

2. The Wizard of Ads Trilogy

Written by our very own Roy H. Williams, [The Wizard of Ads Trilogy]  is a work of storytelling perfection. It masterfully presents advertising and marketing principles— helping small businesses gain an advantage over competitors. With all of the creative expressions, you’ll have a good time learning to use advertising and marketing principles. Don’t worry, though. Roy may be an exceptional storyteller, but he doesn’t waste a single word. You’re guaranteed to learn a lot. When you’re searching for books to grab, look for books that align with the style of Roy, Ray, and Hemingway. If you stick with that style and focus on your reading, you’re sure to pick up some things.

How Do You Communicate With Greater Impact?

To communicate with greater impact, you need to what? Learn from the masters. The authors recommended are just the tip of the iceberg. You can learn a lot from them, but we don’t recommend stopping there. At some point, you’ll want to venture out and find some more content to learn from and enjoy. You also don’t have to stick with books. We mentioned painting and illustration before. There’s no reason that creative art drawings can’t offer similar lessons. One last thing, don’t copy and paste communication styles exactly. We’ve offered you those examples as inspiration in the hopes that you can take them and make them suit you. Your communication will be most impactful when it’s your unique voice. Remember this as you learn and grow. If you need help refining the communication approach, we can help you with that. Wizard of Ads™ knows how to use communication best practices to reach your ideal audience and grow businesses by multiples. Book a call with us today to learn more.

"The world overflows with people who understand advertising and can critique, discuss, and explain it. But there are precious few who can write ads that actually work."

— Roy H. Williams, Wizard of Ads

Advertising is everywhere. It's on TV, in magazines, on billboards, and even on our social media feeds. And while we may be bombarded with popular ads every day, most of us don't really think about what goes into creating an famous advertisements. Advertising is defined as "the activity or profession of producing advertisements for commercial products or services." Writing ads is about so much more than just commercial ads. The different types of advertising are a reflection of our society and our culture. They can be funny, serious, heartwarming, controversial, or funny advertisements. Advertising has been around for centuries, with some of the earliest examples dating back to ancient Egypt and Greece. In fact, what ad means in history, the word "advertisement" is derived from the Latin word "advertere," which means "to turn toward." Throughout history, advertising has taken many different forms. From early print ads in newspapers to today's digital or social media ad campaign, the purpose of creative ads remains the same: to persuade people to buy a product or service. While the methods may have changed, the principles of effective advertising have not. Success requires an ad to be able to grab attention, create interest, and motivate people to take action. With the advent of new technologies, the advertising landscape is constantly changing. Today, we're shifting away from traditional advertising, such as television and print, and towards more digital and social media-based approaches. This shift presents both challenges and opportunities for businesses. On the one hand, having a strong online presence is more important than ever. On the other hand, there's a lot of noise out there. It can be challenging to cut through the clutter. Success in today's competitive landscape means businesses must learn how to create effective and unobtrusive ads. Here are some tips on writing ads.

How Do You Start Writing an Ad?

"Non-ads admit weaknesses, confess fears, and never try to impress. They speak to the customer in the language of a friend rather than a pitchman." — Roy H. Williams When it comes to advertising, writing ads that are non-ads are where it's at. "What's a non-ad?" You ask. A non-ad is an advertisement that doesn't feel like an advertisement. It's authentic, genuine, and human. Non-ads don't try too hard to sell you something. Instead, they focus on building a relationship with the customer. Think about the last time you saw a commercial that made you laugh out loud or feel warm and fuzzy inside. Chances are, it was a non-ad. So how do you start writing ads? First, forget everything you know about traditional advertising. You will not be using any of the same old tricks here. Instead, focus on being honest, transparent, and relatable. You should be writing ads as you would speak to a friend. Be yourself, and let your personality shine through. Most importantly, be courageous enough to show your flaws and vulnerability. Writing ads, especially non-ads, is all about breaking the mold and thinking outside the box. So go ahead and experiment with your writing. Try something new, and see what works best for you. Writing ads effectively requires starting by understanding your audience. Who are they? What do they care about (pleasure points)? What are their pain points? What are their underlying felt needs? Once you understand who you're speaking to and what matters most to them, you can start to craft a more per persuasive message. If you're in residential home services, and have no idea how to write a great ad (or have zero desire to) that's a-okay. Ryan Chute from Wizard of Ads® is here to be of service. Book a call.

Ads in the United States

The U. S. has been:

• Flattered by advertising ("Because you deserve it").
• Misled by ads ("Lowest prices anywhere").
• Hyped by ads ("While supplies last").
• And lied to repeatedly ("Guaranteed!").

"The result of all this misinformation is a growing numbness to ad-speak. We're becoming deaf and blind to it. With effortless ease, we shut it out of our minds."

— Roy H. Williams

What does Roy mean? He means that you must start speaking a new language to stand out – one that's fresh, interesting, and entertaining. Otherwise, be prepared to be just another annoying advertisement on an app.

Clichés in Ads – That '70s Vibe

Overused phrases are overrated. They become cliches. They give off the corny, '70s vibe of the guys with the blow-dried hair and ridiculously long, pointed collars who use the pick-up line, "Do you come here often? "Corny, but effective for the men – until the ladies start laughing. If we think of ads as one of these '70s guys, they don't get the same reaction. They're corny and regressive. They don't even get our time of day. Most ignore them and move on. They only appeal to dads…and guys who don’t have dads.

Advertising – When You're Building a Brand

"Advertising – when you're building a brand – is merely a relationship deepener."

— Roy H. Williams

Advertising's job is to create public adoration and trust in you BEFORE they need your thing. When you get beyond branding, into bonding, the customer will intentionally keep your brand top of mind when they need what you have.

Introducing "Non-Ads"

There's still good news to be found.

"A seductive new voice in advertising is softening the hearts and winning the wallets of our nation at a record pace."

— Roy H. Williams

What is that seductive new voice in advertising? Writing ads – specifically, non-ads. These messages are written and designed to be read and enjoyed by the consumer. These messages' language is softer, more personal, and often even funny. They use the page's white space to add visual interest. And they are typically shorter than traditional business ads, making them easier to digest. What's driving this trend? In a word: trust. Consumers are tired of being bombarded with messages that feel like an assault on their senses. They're looking for brands they can connect with on a deeper level. And they're willing to pay more for products and services from companies they believe in. It is good news for businesses willing to invest in high-quality content marketing. By writing ads or non-ads that are compelling, informative, and entertaining, you can earn the trust of your target audience and turn them into loyal customers. What does a non-ad look like, you ask? Here are a few examples:

• A blog post that provides new, interesting, and different information about your industry or product.
• A video tutorial that shows viewers how to use your product.
• An infographic that breaks down complex data in an easy-to-understand way.
• A behind-the-scenes look at your company culture and processes.
• A Q&A with a company executive or expert on your team.

The key is to create exciting, valuable, and persuasive advertising content for your target audience. If you can do that, you'll be well on your way to building trust and generating leads through your persuasive non-ads content. The following are two real renditions of non-ads Roy came across, which should help you solidify this concept.

Non-Ad Example #1

You're in seat 12-B, reading an in-flight magazine. In a medium olive background, the following three sentences are written in white letters: Isn't it amazing how many people will read anything at 36,000 feet? You are now reading this. And even though you're suspicious of advertising, you'll keep reading it because it's obviously an ad. I'm not going to listen to any more of your excuses. You're reading all the way through, and you still haven't gone away. Why are you still reading? Because this is here. And you are. And you've already used up your required, meaningless air travel idle time with your neighbor. So you're probably thinking, "Why am I still reading this?" You might even be tempted to believe you're no longer reading it. Right now, you'll close this magazine and put it back in that pocket up there. But then again, you're still reading it, right? You can't control yourself. It's here now, and you've come to see it. You can't use your cell phone until you've departed the runway. By the way, there's a fantastic bookstore not far from here. The Verizon logo is at the bottom of the page, while "We know around here" is in bigger letters near the top. It's all about like and trust. That's the objective.

Non-Ad Example #2

The toilet stall at Robbins Bros., The World's Biggest Engagement Ring Store, was decorated some 15+ years ago as follows: Take advantage of this chance. Look for a window or an airshaft immediately. Remove your clothing, please. Skivvies, if you must. Over there, use that hand soap on your entire body. Take a penny and remove the duct's corner. Now get to work. You must now secure a conviction. You don't want to become caught in a rut. Consider your future spouse's reaction if she walks in and sees your nude lower body protruding like some contemporary artwork installation. That's something you'll want to display on the mantle. If you're going to squirm like the wind, then do it now. After being set free, grab some clothing and begin a new existence somewhere with difficult extradition practices. Then back to singleness. Yes, the time of your life when you feel absolutely no emotions whatsoever. If you're like the majority of bachelors, you wish you weren't one every night before going to bed. Is there anything more overrated than bachelorhood? Take a look at the important, time-tested bachelor customs that will be missed out on if you don't go through with it. Okay, so there's being a slob. There are also periods of neglecting personal hygiene and not bathing for extended periods of time. You might be hanging out with your unattached pals. A group of guys is getting more creepy with each passing year. Your best buddy is out there. Your future is out there, as well. Furthermore, the liquid soap itches severely.

How About You? Will You Embrace the Future of Ad Writing?

These companies could leap to the top of their respective industries thanks to innovation and audacity. It was because they had these qualities that they were among the first in the U. S. to embrace non-ads as the future advertising voice. They will most likely have moved on to something else when others in the country realize what they're doing. How about you? How will you change with the times? We know how to get you to the guys who will create the best non-ads you'll ever read. If you're in residential home services, book a call with Ryan Chute of Wizard of Ads® today.

Do business owners need to know the best books for writers? Yes, and it's not even for entertainment's sake. Familiarizing yourself with writers' must-read books is beneficial for your company. Allow me to explain... Advertising has cemented itself as one of the primary drivers of sales for any business in whatever industry, correct? It's a common practice for business owners to outsource or hire dedicated marketers to perform advertising duties. Here's the thing: not all advertising is created equal. In fact, a great ad writer can mean the difference between a successful marketing campaign and an abysmal one. However, only a handful of business owners are adept in the realm of advertising. It's when entrepreneurs immerse themselves into good writing that they can distinguish great ad writers from good ones. The best way to identify a great ad writer? Check what's on their bookshelf. Sure, you could Google "best books for writers" and come up with a hodgepodge of different titles. However, that would be missing the point, wouldn't it? What we're looking for are books that great ad writers HAVE read. These are the best of the best. The books that have influenced and shaped the thinking of some of advertising's brightest minds. So without further ado, let's explore the top 10 books that writers read.

Do You Read Books?

I believe that anyone who dares to call themselves an advertiser can write, and also read a handful of material. You know what they say, "as you read, so will you write." The problem is that everyone, including advertisers, drowns themselves so much on blog articles, Twitter feeds, and Facebook posts, nowadays. This causes them to write poorly, that is, using weak words, ugly viewpoints, and boring material. The key to invigorating and reinforcing an advertiser's writing skills is reading. No, not the news or articles related to their industry (although, both of those are valid). Instead, they should read novels, bestsellers, classics, and books on writing itself. By reading often, writers expose themselves to new worlds of grammar, vocabulary, sentence structure, storytelling, and more. Since advertisers are storytellers themselves, they must hook their audience with their craft. Reading the best books for writers is the most pertinent way to make this possible. Alternatively, when business owners read the best books themselves, they become equipped with the art of writing. Entrepreneurs then become qualified to critique an ad and discern if an ad writer is good or great. Advertising is more than just writing a story. It's about composing a compelling, persuasive and captivating piece that puts readers in a trance. The catch? Their only way out is through sales. For this, you need to read the best books for writers. In a tough competitive space like the residential home service business, you need more than advertisers. The best way to win the industry is having a Master Strategist, like Ryan Chute of Wizard of Ads® to hand pick the perfect storyteller for your business. Book a call.

Books of Great Writing

There are two types of books, according to Roy H. Williams:

• Books that boast great storytelling. Those that employ marvelous narrative arcs and character developments.
• Books that boast the best writing. Those that pack sentence construction, word selection and vivid description beyond compare.

Personally, I think both concepts hold insurmountable importance when it comes to advertising. It's the good story and plot sequences that get your imagination swimming in euphoric bliss for hours on end. While it's impeccable writing that helps you wield words to most effectively communicate your message to readers. Learning to harness both tools of the trade makes one a master wordsmith. With all that being said, here are 7 of the best books for writers. Treat them, as you would, the zenith of great writing. Each will teach you a valuable copywriting skill that all culminates into a mighty writing Excalibur to your advertising Arthur.

1. Travels with Charley

Author: John Steinbeck

Publication date: 1962

There’s an element of nobility in the motivation behind Travels with Charley. Realizing that Steinbeck has called himself an American only because he lives in the U. S. became his crippling dilemma. That’s when he set out on a cross-country journey with his poodle, Charley, to ‘reconnect’ with the Motherland.

His travelogue unveiled what would be some of the most vivid descriptions in writing history. The book unveils explicit mental images from his perspective that will delight you with his observations and realizations. Steinbeck coursed through sensitive matters like racism, unsustainable progress and the downward spiral of America.

While his other publications like East of Eden had a better story, Travels with Charley’s writing is like no other.

2. The Poetry of Robert Frost

Author: Robert Frost

Publication date: 1969

Robert Frost is one of the poets in America that produced some of the best poetry books of all time. The themes of his anthologized works frequently reference the natural world and humanity's frailty.

What got his poems into the list of best books for writers is his technical mastery of words. Frost manages to communicate large often overpowering concepts in a few lines that any other writer couldn't.

Immersing in his works will teach you tools that every writer should have. This includes the wonders of metaphors, the power of rhythm, and the magic of using the right words. Unlike others, Frost's writing can truly hold my attention and make me visualize the image that his words paint.

You want ad writers who can give readers a vivid experience of working with your brand. Frost's poems are a testament to that.

3. One Summer: America, 1927 Bill Bryson

Author: Bill Bryson

Publication date: 2013

Advertising is more than blurting poetic narratives and compelling words on a page. An often overlooked non-negotiable aspect when you embrace the field of advertising is research. You can't promote something you don't fully understand and believe in. What gives your words power is the universal truth that warrants the claims.

This is one of the best books for writers in that regard. Bill Bryson authored One Summer: America, 1927 as a history book to revisit the events in that faithful year. Although peer-reviewed archives and documentaries dominate the historical scene, Bryson managed to fascinate your interest using a rather odd subject.

One piece of advice that Roy H. Williams offers writers is this.

"Take your inspiration from wherever you find it, no matter how ridiculous."

Bill Bryson is the embodiment of that advice, and he did it masterfully. Great research,

engaging narratives, and amazing phrasing, all in one.

4. The Old Man and the Sea

Author: Ernest Hemingway

Publication date: 1952

The Old Man and the Sea is a short novella published by Hemingway in the latter years of his career. Truth be told it's a simple story with a non-overwhelming plot, but received the Pulitzer Prize for Fiction award. The short book put Hemingway at the top of the writing hierarchy, so what gives?

Simple. No, literally, it's simple.

Ernest demonstrated in this book how seemingly simple observations can have the greatest impact when clearly stated. “There isn't symbolism either”, Hemingway said himself. It's just a short story about a fisherman, a boy, a marlin, and the ocean.

The best part is that because of its simplicity, it can be read and enjoyed by just about anyone. This is a great book for advertisers as it shows you don't need complicated concepts to concoct a great story.

In the advertising space, you will have to simplify ideas so everyone can understand. What good is an ad if only a select group of people can comprehend it? You want your ads to be effective and have a wide reach. This is why Ernest Hemingway's piece is one of the best books for writers.

5. Hawaii

Author: James Michener

Publication date: 1959

Disclaimer, the first 50 pages of the book will seem like one of the most boring content you'll ever read. It covers the specific details of the land and other geographical facts you should know about it. The following 50 pages? Another boring illustration of all the natives that discovered and penetrated Hawaii with little to no dialogue.

Here's the rub: The succeeding pages post the boring details will blow your mind. The story explodes, the dialogues flourish and the characters come to life. The 100-page setup becomes the stepping stone to a captivating story.

What Michener's Hawaii teaches writers is the ethereal value of patience and attention to detail. The sense of objective reality he displayed in the book is unrivaled. If your goal as a writer is clarity, you want Michener's (and also Hemingway's) voice pervading through your piece.

6. One Hundred Years of Solitude

Author: Gabriel Garcia Marquez

Publication date: 1967

If you're looking for the best books for writers about magical realism, this book is the one to get.

Don't get me wrong, magical realism is neither science fiction nor fantasy. Magical realism is a style of writing where magical, fantastic and unbelievable elements are infused into realistic or mundane settings. In other words, fantasy is treated as an everyday occurrence, in the most realistic kind of portrayal.

This is an important tool in advertising.

Especially, in an industry where you sell externally triggered grudge purchases like residential home services. Magical realism can be your saving grace.

How so?

You want customers to experience how magically your service can soothe their pleasure points or take their pain points away. In some cases, a drizzle of magical realism can pave the way to a sale.

7. Still Life with Woodpecker

Author: Tom Robbins

Publication date: 1980

Still Life with Woodpecker is a prime example of chaotic writing. It's not about being disorganized in your writing process or having a disoriented piece. It's about using your imagination and arsenal of crafty words to expand and enliven otherwise dull concepts.

You purposely create chaos that's meant to offend, entertain, delight, irritate, inform, inspire, and sadden. You compress outrageously unrelated ideas into one cohesive piece that enthralls the reader and makes them nod in agreement.

In some cases, this is the best way to get your point across to an uninterested or closed-minded audience.

There's no clever way to box the chaos and beauty such as Robbins' writing. You have to read this publication to fully relish the experience of chaotic writing. Trust that it will expand an ad writer's horizon in advertising.

Been Read, Being Read, Will be Read

Confirmation bias is one of the most prominent features of an ad writer. It’s not that they’re not open to new perspectives and healthy clashing of ideas. Instead, reading about strong information that feeds an advertiser’s convictions only helps to prove their point. You don’t want an ad writer to be unbiased with regard to your business. Therefore, advertisers need to absorb information that reinforces their position. They need to digest ideas that strengthen their Share of Voice and Impact Quotient. Reading the best books for writers does just that. According to Roy H. Williams, the job of an ad writer can be summed up into three things:

• Discover a persuasive or compelling perspective.
• Develop a distinguished and memorable voice for the ad campaign.
• Search for supporting evidence or information that unquestionably demonstrates why your business, products and services are the intelligent choices.

By fortifying your stance towards a business or a product, you prevent doubt in a reader’s mind. They will sense your unbending convictions and see them as credibility. Your advertising principles, practices and stance must remain the same. This ensures customers that there is consistency and cohesiveness in your ads that they’ve read, are reading and will read.

Fiction Books

We’ve covered the books of great writing, how about the ones that display the best storytelling? Writing ads strikes a balance between the right words and the right narrative. If you want to learn how to keep your reader engaged, a good story will help you in that regard. Here are 3 of the best storytelling books that ad writers and business owners should read.

8. The Shadow of the Wind

Author: Carlos Ruiz Zafón

Publication date: 2001

The Shadow of the Wind already builds on a unique and otherworldly plot. In fact, it only takes the first few pages to get one hooked on the story. Reminiscent of Inception, the book is about a book and the story is about a story. It’s hard to imagine how the sheer brilliance of the narrative and good writing will not get a reader invested.

One thing that sets The Shadow of the Wind 600 ft. above others is its uniqueness. In the world of advertising, a fresh angle is always appreciated. It’s like a new and reinforced net you cast to catch prospects you failed to fish in the past.

9. The Catcher in the Rye

Author: J. D. Salinger

Publication date: 1951

Who wouldn’t be familiar with Salinger’s classic, The Catcher in the Rye? The story revolved around a troubled teenager called Holden Caulfield. He narrated the entire story from the first-person perspective so accurately that readers will find themselves drawn to his personality. Every lingering thought. Each confused feeling.

Salinger mastered the art of crafting a voice so precisely that it echoed from the 50s to this date.

The importance of connecting to your customer’s feelings can never be overstated. Since every buying decision that a customer makes stems from the part of the brain that FEELS, you need emotions. You need to tug the right emotional triggers in your ads that nudge readers towards a sale.

10. The Perks of Being a Wallflower

Author: Stephen Chbosky

Publication date: 1951

Chbosky’s character, Charlie, has become one of the universal symbols of adolescence, thanks to this book. One of the most powerful weapons Chbosk, and by extension, perks, has used is relatability. You get to relive the sense of alienation and intrusive thoughts that a teen experiences.

The story revolves around Charlie, an introverted gifted teen who has a rich and consuming inner world. His experiences will move a reader, not in the sense that they’re groundbreaking. Rather, in the idea of their reality. Charlie and all the supporting characters are real people albeit fictional.

The story will move you and cast you deep into reverie.

Reality and relatability are potent marketing tools. When you make ads founded on relatable and real scenarios your customers face, they become more moving and effective.

Think of a commercial about a family trapped indoors due to heavy storms and typhoons. Now, insert a roofing company that repairs and strengthens their roof with the smiling and relieved family in view. That’s relatability.

Other Ways to Improve Your Writing

Writing is a craft one masters through constant practice and feedback. The best books for writers will do their part in influencing and reinforcing the art of writing. Still, they aren’t the only ways an ad writer can improve in the field. There are other ways to better a person’s writing skills. Below are some examples of things you can do:

• Participate or enroll in writer workshops
• Attend pertinent writing seminars
• Finish a writing skills course at a college (or online)
• Listen to other people's stories, they may be relevant for your future crafts

The advertising landscape is changing. Technology has made it easier for people to connect with their target audiences. This also means that the competition is stiffer. Advertising today is more about building an emotional connection with your audience before you go in for the kill. As a business owner, you need to be able to identify a great ad writer from a good ad writer. This will help you create ads that will resonate with your target audience and help you achieve you make sales. The truth is, even with tons of resources, advertising is a monstrous learning curve. Unless you work with seasoned marketers with rich experience writing irresistible advertising, like Ryan Chute’s teams at Wizard of Ads®. Book a call.