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In recent years, there has been a digital revolution occurring in the marketing world. The rise of the machine has changed the landscape on how businesses market their products and services. (In case you’re wondering, AI stands for artificial intelligence.)

AI marketing is a term that refers to using AI technology to automate marketing tasks. It includes creating and managing ad campaigns, analyzing customer data, and generating leads.

The [future of marketing in AI](https://ied.eu/blog/how-ai-transforming-the-future-of-digital-marketing/#:~:text=Since the rise of AI,%2C and self-driving automobiles.) holds a lot of promise. For businesses, the benefits of AI marketing include increased efficiency, better customer targeting, and improved results. For customers, AI marketing can lead to more personalized experiences and relevant content.

AI advertising is one of the most promising applications of AI marketing. By using AI to automate the creation and management of ad campaigns, businesses can save a lot of time and money on guesswork and experimentation. Additionally, AI in advertising can be more effective than traditional digital ads, as they can be targeted specifically to the customer’s needs and interests.

In the future, AI will play a more crucial role in marketing. As technology develops, we will see more and more applications of marketing AI and advertising. That list goes from automated email campaigns to personalized product recommendations.

Want to find out more? Read this article about all about AI marketing and the digital revolution.

AI: Described as Human Thinking as a Symbolic System?

Yes, if you look at the history of AI, it can be described as human thinking as a symbolic system. That’s because human beings are the only species that associate meaning with symbols. AI looks to emulate this online. AI uses symbols to reason and solves problems. Symbolism is a key part of human cognition, and AI can be seen attempting to mimic our own cognitive abilities.

However, AI is not just limited to human-like reasoning. You can also use it for more creative tasks, such as generating new ideas or creating art. In fact, some of the most successful AI applications combine logic and pseudo-creative thinking.

For example, Google’s DeepMind artificial intelligence system has been used to create realistic 3D images from simple 2D sketches. And IBM’s Watson AI system has been used to generate new flavor combinations for food and drinks.

So, in summary, AI can be described as human thinking as a symbolic system, but also much more than that. It is an incredibly powerful tool to use for a wide range of practical and creative tasks. With the right application, AI has the potential to transform the way we live and work for the better.

Are you interested in exploring the world of opportunities AI can offer you? Depending on your needs, Wizard of Ads® works with leaders in the Artificial Intelligence universe. Book a call.

The First AI Programs – in Marketing and Advertising

Today, AI is used in several different ways, from helping fight crime to improving the accuracy of medical diagnoses. And as technology develops, even more, fascinating and life-changing applications will likely be found for it. Who knows what the future of AI holds?

At least we can go through the past and a brief history of AI in advertising.

1998: Amazon Begins Using “Collaborative Filtering”

In 1998, Amazon launched a now-defunct program called “MARKETPLACE” which used “collaborative filtering” to recommend products to customers based on their past purchase history.

2013: AI’s Natural Language Content

In 2013, natural language processing algorithms were used to automatically generate content summaries, making it easier for people to find the information they needed.

2014: AI Optimizes Decision-Making

In 2014, AI was used to create a system that could help make better decisions by accounting for several factors and objectives.

2015: AI User Intent Capability

In 2015, AI was used to develop a system that could understand user intent to provide more relevant search results.

2016: AI Speech Recognition

It wasn’t until 2016 that AI was used to develop a speech recognition system that could understand human speech.

AI is Transforming the Face of Digital Marketing – A Digital Revolution?

Artificial intelligence  continues to play a bigger role in marketing. As technology evolves, advancements in decision-making, automation, and content creation will transform the face of digital marketing.

One of the most significant ways is the expertise gained from using AI. Marketing components, such as customer segmentation and target audience analysis, can be completed more accurately, quickly, and effectively using AI.

In addition, AI is also helping automate some marketing tasks traditionally carried out by people. This includes marketing tasks such as content creation, social media management, and email marketing.

Several AI marketing tools are available on the market. These tools can help businesses automate their marketing processes and gain customer insights.

In Google Search Algorithm

Google is using AI to improve its search algorithm. In 2015, they announced the RankBrain update, which used machine learning to fully comprehend user queries. Then, in 2016, they announced the Panda 4.0 update, which used artificial intelligence to identify low-quality content.

These updates demonstrate how AI is transforming the face of digital marketing. With each new update, Google understands user intent better and delivers more relevant results. That means that marketers need to be aware of how AI is changing the landscape of search engine optimization (SEO).

Marketing Automation and Personalization

One of the most vital applications of AI marketing is personalization. Personalization is the process of tailoring content and offers to an individual user’s needs and preferences.

It’s become increasingly easy to collect data on users’ behavior. With the help of cookies, trackers, and other technologies, businesses can gather data on what users do online and offline. That includes finding out what they buy, where they go, and more. You can use this data to create profiles that reveal users’ interests, needs, and desires.

With this information, businesses can send personalized content to users through email, ads, website experiences, and more. This kind of content is more likely to convert leads into prospects and prospects into loyal customers.

Personalized content is not a new concept. It’s been around for centuries in the form of direct mail marketing. However, with the advent of digital marketing, businesses now can personalize the content on a much larger scale. And with the help of data and technology, they can do it more accurately than ever before.

AI Content Writing

The rise of artificial intelligence has led to the development of new content writing tools that can help businesses create personalized content at scale. These AI-powered tools use natural language processing (NLP) to analyze data and understand user intent. They then generate personalized content relevant to the user’s needs and desires.

Some of the most popular AI content writing tools on the market include:

• Persado: Persado uses AI to generate emotionally intelligent content that resonates with readers. It analyzes data points such as age, gender, and location to understand what kind of language will resonate with each reader.
• QuillBot: QuillBot is an AI-powered writing assistant that helps businesses create better content faster. It analyzes data points such as topic, tone, and audience to make suggestions on how to improve the quality of your writing.
• Articoolo: Articoolo is a tool that can generate articles on any topic in minutes. It uses NLP to understand the user’s desired topic and then creates an outline for an article. The user can then edit the article and add their content.
• WordAi: WordAi is a tool that helps you spin articles and create unique content. This tool also uses NLP to understand the user’s desired topic and creates an outline for an article. The user can also edit the article and add their content.
• Content Creation Tools: These tools help businesses create better content faster. They analyze data points such as topic, tone, and audience to make suggestions on how to improve the quality of your writing.
• SEO Tools: These tools help businesses optimize their website for search engines. They analyze data points such as keyword density, meta tags, and backlinks to make recommendations on improving your website’s ranking.
• Social Media Tools: These tools help businesses manage their social media accounts. They provide scheduling, reporting, and analytics features to help businesses grow their reach and engagement.
• Email Marketing Tools: These tools help businesses send newsletters, promotional emails, and other automated messages. They provide segmentation, personalization, and autoresponders features to help businesses increase leads and sales.
• Analytics Tools: These tools help businesses track their website’s performance. They provide data on website traffic, conversion rates, and other key metrics to help businesses improve their online presence.
• Web Design Tools: These tools help businesses create beautiful, responsive websites. They provide features such as templates, drag-and-drop editors, and custom-coded solutions to help businesses build websites that their customers will love.

Email marketing tools, analytics tools, and web design tools are just a few of the many types of marketing technology that businesses can use to grow their reach and engagement. Each tool type provides different features and benefits, so it’s crucial to choose the right ones for your business. By using the right marketing technology, you can take your business to the next level.

Personalized content is an effective way to reach and engage your target audience. With the help of AI-powered tools, you can easily create personalized content at scale. So if you want to improve your content marketing strategy, give these tools a try.

AI-Driven CRM

Customer relationship management (CRMs) are software that helps businesses manage their customer data and interactions.

AI-driven CRM tools take things a step further by using artificial intelligence to automate some of the most common tasks, such as lead generation and customer segmentation. It allows businesses to focus on more essential tasks, such as building customer relationships.

Some of the most popular AI-driven CRM tools on the market include:

• Salesforce Einstein
• HubSpot Sales Hub
• ZohoSalesIQ
• OroCRM
• SugarCRM

If you’re looking for a way to improve your customer relationships, then AI-driven CRM tools are definitely worth considering. These tools can help you automate some of the most common tasks, freeing your time to focus on more important things.

Are you a residential home services business owner? Are you interested in exploring the digital revolution that is AI? Wizard of Ads® can point you in the right direction. Book a call.

Have you browsed an e-commerce website, checked out a product, and then realized it wasn’t the right time, only to find the same item on a Facebook ad? Been there? Nope, it’s not the universe telling you to splurge on that designer wallpaper. What you experienced was a savvy online marketing strategy called behavioral retargeting. Companies can use retargeting platforms to display the same ads to people who expressed interest but didn’t convert. In the same way that you’ve experienced behavioral retargeting in the past, you can do the same for your prospects too! Bring your hot leads back into your grip using retargeting ads! Here, you’ll learn everything there is to know about behavioral retargeting and how residential home service businesses can use it.

You’ve Been Retargeted - What Triggers That?

In the simplest sense, behavioral retargeting is the act of publishing ads that target a user’s previous online behavior or internet actions. When people visit your website but do not convert, it’s not the end of the world. Retargeting ads can be used to convince people who expressed an interest in your products or services to return and take action. People want ads that speak to their interests, and behavioral retargeting does that. Nowadays, there are countless media that you can use to retarget personalized ads. However, if there’s one golden nugget I acquired from Roy H. Williams, it’s that: _“The media doesn’t make the message work. The message makes the media work.” If your ads don’t convert, it’s not the media’s fault. It’s the message. Content will always remain superior regardless of what platform you display your ads. That said, the best solution is always to craft a remarkable, irresistible, delicious ad that makes targets bite their lip on the first encounter. Remember, the right ads will always come through. If you find your ads not working as well as you’d hoped, behavioral retargeting may be the extra nudge to convert leads. Let’s dig in further to wrap our nuggets around behavioral retargeting better for your business. At Wizard of Ads®, we help residential home service companies retarget their ads to skyrocket conversions. Interested? Book a call.

Remarketing vs Retargeting: Similar, Yet Different

Remarketing… Retargeting…You may possibly have heard of these two terms used interchangeably and asked, what the heck’s the difference? Well, they’re pretty similar in the sense that both have a singular goal: convert previous engagers. Retargeting is most often attributed to displaying online ads targeting users who had previous interactions with your site without purchasing. This can occur in one or both channels:

1. On-site; and
2. Off-site events

On-site behavioral retargeting means targeting individuals who have previously visited your website. Whether they had interactions with your list of products or services, or they made some desirable actions, so long as they haven’t completed a sale. This can happen in a variety of ways:

• Retarget people with ads showing a specific product they interacted with but didn’t complete the sale.
• Retarget based on how users reached your website or landing page. The entry point may be social media ads, a Google search, or other inbound-leading events.
• Retarget people on your mailing list who have exhibited some interest in your company (otherwise known as hot leads) but haven’t yet been converted into buying customers.

You can set up the parameters above on various platforms like Google Ads, Facebook, Google Analytics, etc. Off-site behavioral retargeting, on the other hand, focuses on interactions with your business through non-domain channels. Meaning, they haven’t visited your website yet but have engaged with your business from other platforms. With the rise of social media, audience interactions are no longer limited to domains and brand-own channels. Facebook has picked up on this and set up off-site interactions so companies can target ads based on how users engage with their business through the social media giant. In other words, if someone interacted with your business page, events, and other Facebook-enabled features, you can retarget them with ads to push them further down the conversion funnel. Remarketing is about re-engaging customers and previous buyers via email. For example, emailing a customer to avail of another home service proposal or upselling them with a unique offer are common examples of remarketing. It can also be used to remind a person of their previous purchase history. Essentially, remarketing tactics are more focused on email campaigns, postcards, and other tactics that reach out to individuals who have already had successful past engagements with your brand. Unlike regular email campaigns, however, this strategy can take the form of paid ads as well. Nowadays, both retargeting and remarketing terms are interchangeably used to denote one thing. What matters is that both are viable options for businesses like residential home service contractors.

The Sweet Cookie

How does behavioral retargeting work? What’s the mechanism enabling this marketing machinery? It’s cookies! Yes, cookies… No… Not the chocolate chip ones gram-gram used to make… Cookies are small identifying files created by the websites that you visit. In the past, these cookies were only intended to make website revisiting much easier and improve the user experience by saving browsing information. For example, keeping you signed in on certain websites, remembering your site preferences, and providing you with relevant content. Nowadays, cookies have evolved as a marketing tool. They’re mostly utilized to provide companies with valuable information on how they can target individuals showing interest in a particular niche. In a nutshell, when an individual checks the products or services you offer on your website, you can track the user for behavioral retargeting. You may send them an email if they provided it to you or retargeting pushes regarding products or services that piqued their curiosity, thereby encouraging the user to convert.

The 7 Touchpoints of Conversion - Does it Still Work?

How much communication does it take to convert a cold audience into a buying customer? This is the age-old question, dating back to the advent of the first advertisement during the prehistoric era when barbarian marketing specialists would scribble sales messages on birch bark and drawings on cave walls. In marketing, the ‘Rule of 7’ is an age-old maxim developed in the 1930s that says it takes an average of 7 interactions or exposures to convert a customer. This was created by the movie industry as, according to research, potential moviegoers need to see a movie poster at least 7 times before they’re convinced to watch the flick. Here’s the catch: now movie trailers exist :)The Rule of 7 was conceived in a time when TV, radio, and internet advertising didn’t include movie trailers. So does the Rule of 7 still hold up? Pretty much! In more recent research it was determined that a person must interact with your brand 6 times before it becomes a thread in their perceptual fabric. The better the message, the brighter the thread. The more frequent the thread, the more retention of your brand when it comes time for them to need your thing. Many marketers believe otherwise. Some say 10, others 13, there are those that even claim 26. People are becoming more and more inundated and desensitized by the ads they see every single day. These marketers get paid by how much you spend, making it their prerogative to convince you of this. The reality is that their message sucks and isn’t supported by other marketing efforts that do most of the heavy lifting. So how many touchpoints does it take for you? What are the most important ones to focus on? According to research, your touchpoints (all interactions whether on your website, mass media ads, SERPs, or social media) must be tied closely to your brand message. Companies that establish a single unified marketing strategy have more than 50% percent higher ROI on marketing tactics. Whenever you develop any marketing assets, remember three things:

1. Get the message right first.
2. Fit the right message onto the channel’s canvas.
3. Buy as much reach at the correct frequency as you can afford.

As you start building the customer journey, the initial goal is to get the right content on the channels that will get you the right frequency for as many people as you can afford to reach. Use metrics and data to see which channels deliver the best ROI. Use professional writers to develop the right message. Get a Media Buyer to buy your media properly. All of these will help you craft the best marketing assets you can use for future behavioral retargeting strategies. Once you do, you’ll begin guiding your prospects down the customer journey more effectively than ever before. Each content nudges them little by little into a qualified prospect and ultimately, a full-fledge buyer.

How Can You Bring the Right Folks Back?

If done right, behavioral retargeting strategies can be effective in pulling customers back to your content channels and re-enticing them with your story and values. Rather than spending your ad budget on a cold audience, why not re-engage warm leads, instead? Here are some of the most common behavioral retargeting tactics.

Display Ads

Using display ads, you can target past visitors or engagers with advertisements when they browse other websites. By purchasing display ads from Google, your advertisement will appear on applicable websites that your lead visits, including game apps, and pre-roll. This retargeting strategy helps businesses craft general yet second-looker ads that encourage individuals to revisit your website for conversion. While the ads are typically “general” in nature, any killer display ad can still remind past visitors of their unfinished business with your website. Alternatively, if you managed to get the visitor’s personal information like the email address, you may choose to take the re-engagement up a notch using email retargeting, for a higher success rate!

Email Retargeting

Look at it this way. The mere fact that they gave their email address to your site says a lot about their engagement level. Tickle them in the right spots and you may just get the “yes” you’ve been looking for. Enter — email retargeting. In this age of countless messaging platforms, email remains the most personal and professional. Having their email gives you a way to personally appeal to them to facilitate conversion talk. Infuse your emails with the data you know about them. By tracking what users do on your site and when they visit you most often, you can integrate a personal touch. Just like how stores remind consumers who abandon their cart right before check-out. You can do the same with your audience. Say if you’re a home service contractor who also builds an email list from visitors, feel free to send promotional material to encourage users to hire your services.

Social Media Retargeting

Social media retargeting means flashing ads on social media giants like Facebook, Twitter, Instagram, etc. These marketing assets, including brand ads, and your business page will be visible to leads who previously engaged with your company. This allows you to connect with potential customers where they spend a huge chunk of their time. And with the billions of people lurking around Facebook, you have a wide audience to:

• Reach
• Attract
• Engage
• Remind

… of the products or services you have to offer! Plus, don’t forget the shareable nature of social media. If you publish killer content, you may just get additional shares. This is all free word-of-mouth marketing. Behavioral retargeting may seem daunting at first, but with some effort, digging deep into how it works, and optimizing your retargeted ads to continue the original conversation that first caught their attention, you will win in your industry and bring the right folks back in!At the end of the day, getting a “yes” on your very first ad is ideal, but you’ll catch more fish with consistency than hope. Residential home service contractors looking for killer ads, Wizard of Ads® are your assassins. Book a call.

We can never understate the relevance of local SEO in today’s competitive residential home service market. Knowing that Google optimizes SERPs results based on a desktop user’s IP address and a mobile device’s geolocation, you’ll lose a chunk of precious prospects unless you optimize your business’ website to appear in local listings. To this end, local SEO tools are your strongest artillery. Local SEO tools can improve your online presence which further engages your target market. It can support your efforts when tracking your ranking or performance, peeking into your competitor’s strategies, and developing optimized keywords. In this article, we’ll share tips on how you can dominate local SEO and list the best local SEO tools to help you grow.

How to Win Local SEO

Winning at local SEO relies on a myriad of signals. Since the public has no access to Google’s local search algorithm, it can be confusing where we must dedicate our efforts. So paying attention to all factors will give your business a holistic local SEO. As an increasing number of businesses turn to local SEO, SEO search ranking have become harder, but not impossible. As the endeavor for competitive SERPs ranking increases, so should our understanding of how to dominate local SEO. Local SEO domination should address 5 questions:

1. What is the most important factor in local search ranking?

Ranking in local search comes in two separate categories: local pack and localized organic SERPs. If you want to fare better in your local search rankings, your goal must be to land the top spots in both varieties. But what factors are at play that influences local packs and local organic SERPs? The quick answer is, nobody knows. Google, being Google, keeps its local search ranking algorithm under wraps. But data in 2021 courtesy of Whitespark’s survey outlined the 7 top-most factors for both local pack and localized organic, as shown in the image below:

2. How will GBP help me improve my rankings?

Google Business Profile, formerly known as Google My Business, is the first step to local search success. GBP is a helpful tool for businesses that want to leverage a location-based strategy as it can increase local exposure. For a residential home service business, it can be a struggle to compete with household names that rely on heavy advertising and brand recognition. It’s local SEO that helps you edge them out in your community. By optimizing your GBP you increase the chance of ranking in local searches. However, your GBP efforts must work in tandem with on-page and off-page strategies for the best results!

3. What exactly is a location page?

Location pages, a.k.a. local landing pages, are webpages in your domain used to highlight the geographic aspect of your business for customers. These are especially important for service area businesses like residential home services as it lets people know the areas where you operate. As much as it is relevant to know what location pages are, it’s also important to know what it isn’t. Location pages complement local SEO. While local SEO uses geographical markers to target specific audiences, location pages use relevant long-tail keywords that help your business appear in location-specific queries. Essentially, location pages are useful for ranking in localized organic SERPs.

4. Is it worthwhile to spend time on business listings and directories?

Yes. If you don’t set up your business listing on Google Business Profile, you can’t expect to rank in local packs. By then, the most you can be is bagging the top spot in localized organic SERPs, but even that isn’t enough for a holistic local SEO approach. Establishing your business listing is a must. Moreover, updating directory information helps people find you better and gain a better understanding of what you offer.

5. Am I verified on Google Local Service Ads?

If you haven’t yet verified your business and set up your Google LSA account, stop reading and go do that right now. I’ll wait. Not only will you garner the top position in search results, but conversions are exponentially better than traditional PPC. You will be required to verify your company to Google in a number of ways, you gain the legitimacy and coveted positioning. Paying close attention to LSA and responding quickly to inquiries will help you appease the Google Gods. Answering these 5 questions are helpful ways to tip the scale toward increasing your local SEO positioning. Couple those above with local SEO tools that further leverage your business and a local SEO expert to lead you in the right direction, and you get a trifecta that secures local SERPs ranking success. For residential home service providers who want to dominate with local SEO, book a call with Wizard of Ads™.

Best Local SEO Tools

1. Google Business Profile

It’s no surprise that Google Business Profile (formerly Googly My Business) takes the top spot for the best local SEO tools. Designed, owned, and controlled by Google, it’s your first step in ranking on the local packs. The beauty of GBP is that it outlines every information that customers need to know about your enterprise. Whether that’s your location, address, or phone number — a single click is all it takes. It’s a good tool to compare businesses, discover new competitors via the local pack ranking, and reply to customer reviews. The “book an appointment” option that Google integrated is useful to encourage listing engagement. Below are best practices to implement on your GBP:

• Upload relevant business media (photos and videos)
• Integrate a button for requesting a quote
• Enable appointment booking
• Reply to reviews
• Take advantage of Google Posts

2. Google Ads Keyword Planner tool

According to research, a staggering 76% who search for nearby businesses visit them within the day. With that in mind, working on your residential home service business’ online presence is a must and Google Keyword Planner can help with that. Google Ads Keyword Planner boasts several features that can help with your local keyword research. That is, discovering keywords relevant to your industry, learning the local search volume data, and determining what sorts of language your targets use. In other words, it can help you speak to the dog in the language of the dog about what the dog cares about. Here are some things to remember about Google’s Keyword Planner tool:

• Monthly search results are rounded to the nearest volume which means the numbers give the idea but aren’t as accurate as paid tools
• They use "buckets" to group keywords by traffic volume so some traffic volume values in Keyword Planner may differ significantly from real traffic volume
• Only 35% of the keywords are shown among the most trafficked terms which mean companies can miss out ranking on other important keywords

3. Google Search Console

The Google Search Console (GSC) is your very own Google companion tool to let you know how “Google-friendly” you currently are. You may use the tool to check which webpages are indexed, what keywords you’re ranking for, which of your webpages are ranking, and how mobile configuration errors. One really desirable feature of GSC is that it allows you to see how many clicks and impressions you get. This is especially useful for optimizing meta titles and meta descriptions to maximize your Click-Through Rate (CTR). GSC isn’t a standalone tool for your local SEO efforts. You’ll need to use it hand in hand with other Google-provided instruments the Keyword Planner and Analytics to streamline your local SEO efforts.

4. Google Trends

Some keywords fluctuate in popularity depending on the season. As the name suggests, this is where Google Trends comes through. Google Trends is an SEO tool used primarily to observe keyword popularity and track season-triggered increases in search volume. Now how does this help local SEO for your residential home service business? Check the image below:

In the past 5 years, you can see a pattern in how the search volume for the term “aircon” fluctuates annually. As shown, it peaks during summer and dips during the onset of the Ber months. You can use Google Trends then to generate more locally relevant long-tail keywords that can increase your localized organic ranking through a “freshness” angle. Here are other ways Google Trends can help you:

• Generate peak season content to grow traffic
• Take advantage of the hottest topics
• identify niche topics by region
• Google Trends Competitor Comparison

5. Growthbar

Starting off the third-party toolset for local SEO, we have Growthbar. This is a low-cost tool that you can use as a dedicated app or a chrome extension. Growthbar is helpful when tracking the highest-ranking keywords of a website which can help augment your local keyword research when you do a competitor analysis. Moreover, you can check a competitor’s domain authority so you know what efforts you need to outrank them.

6. Georanker

Georanker is particularly useful for residential home service businesses that have multiple locations across the country. The tool displays heat maps where a website ranks high to reinforce any geo-specific local SEO efforts you implement. So if you observe weak ranking in one of your branches say in Montgomery, you may want to dedicate more time to improving their local rank positioning.

7. Yext

Yext is a powerful third-party tool that automatically audits your business directory listing. Any inaccurate information can be replaced as needed. Moreover, the software helps identify listing voids you can fill out to further augment your local SEO efforts. One particular feature of Yext that stands out is its Review Monitoring attribute. This helps businesses track and reply to reviews from different domains in one dashboard so you can streamline the process and save more time.

8. Semrush Position Tracking Tool

Like GSC, SEMrush’s Position Tracking tool helps track your website’s ranking on certain keywords. However, this tool takes it up a notch by also targeting the type of device used and geographic location — which is helpful for local SEO. You can use the Position Tracking tool to compare your overall performance with that of competitors so you can adjust accordingly. Apart from the cap on the number of keywords you can track, this is one of those must-haves local SEO tools.

Secrets Revealed (in Acquiring Customers)

Local SEO tools are mere stepping stones that help your success. In reality, you can still attempt to dominate without them, albeit it will take more effort on your part. Below are the trade secrets and good practices for acquiring more clients in local SERPs!

• Update your local listing’s relevant directories

Your GBP is the face representing your business in local packs. Updating your listing’s relevant directories like the NAP (name, address, and phone numbers) may be the nudge your potential customers need to book a call. Providing other information may also spell the success of your local SEO.

• Claim Your Local Listing

Conversely, if you haven’t made a Google Business Profile yet, you might want to start now. Alternatively, businesses that have been in operation for several years probably have a local listing already only waiting for a claimant.

• Schema.org Business Markup

Schema markups don’t necessarily improve your local SEO. But they’re effective tools to improve your listings UI and CTR. Adding schema markups on your webpages will help you produce rich snippets where you can integrate your rating, stars, etc.

• More Positive User Reviews

Google is cool with inviting people to give you reviews. So it would be helpful if you could urge current and previous customers to express their thoughts on your business. Higher reviews mean better ranking potential.

• Correct Aspect Ratios and Image Sizes

This is a pitfall of most businesses especially if they’re trying out Google Posts for the first time. Using accurate aspect ratios will support your UI and CTR. Here is a quick guide:

• Profile photoRecommended: 250 x 250Minimum: 120 x 120Aspect Ratio: 1:1
• Cover photoRecommended: 1080 x 608Minimum: 480 x 270
• Profile photoRecommended: 1200 x 900Minimum: 400 x 300Aspect Ratio: 4:3SERP Display: 230 x 130Desktop Display: 404 x 303
• High-Quality Content

Last but not the least, your localized organic SERP ranking should be prioritized as well. According to Whitespark, on-page SEO matters most for organic rankings. With that in mind, make sure every piece of content you publish online adds value to your readers. This improves the trustworthiness of your site in the long run, which may translate into more leads and customers. There’s more to local SEO than meets the eye, and this article demonstrates that ranking in Google is a holistic effort. Local SEO tools are mere weapons you wield that can help secure your victory. If you’re looking for an expert to help you secure your local SERP rankings, Wizard of Ads® can help you. Book a call.

"Erroneous preconceptions are the dangerous downside of myths. But heroes are their dangerous upside. Larger than life, highly exaggerated, and always positioned in the most favorable light, a hero is a beautiful lie."

– Roy H. Williams

A hero is idealized and admired for courage, outstanding achievements, or noble qualities. We all have our heroes. And we tend to put them on a pedestal, where they often belong. The same goes for myths. A myth is a widely accepted false belief. Myths are dangerous because they often lead us astray, preventing us from seeing the truth. The word myth comes from the Greek word mythos, which means story or tale. A myth is a module of a culture, a system of beliefs shared by a group. There is a magic behind myths – they have a way of taking on a life of their own. Sales funnel optimization is no different. Many myths about it can lead you astray if you believe them. However, just because you hear something repeated often doesn’t make it true. When it comes to business, many myths can hold you back if you believe them. The next time you hear someone say one of these things, you can be the voice of reason and set the record straight. But many myths can motivate you and inspire you to take action and achieve your goals if you understand the truth behind them. The most prevalent myth in heating and air conditioning is that a toaster would be the ideal home warming present.

The fact is, a furnace would be the best home warming present. When it comes to business, there are a lot of myths floating around, passing off as facts. Like, for example, you might believe coffee ground can be flushed down the sink drain. The fact is, your creating a coffee puck that will eventually need to be cleared. And lubing it up with bacon grease ain’t the answer. Am I right?!When it comes to marketing, there is a lot of myths and facts about sales funnels. These nifty tools are awesome for creating an ultra focused message and call to action (CTA). Essentially, if you want a person who is interested in your thing to do one thing, you use a sales funnel. There are many myths surrounding sales funnel optimization too. If you don't know, sales funnel optimization is the process of continually improving your conversion funnel to boost conversions and improve ROI. It's a key part of any successful marketing strategy, yet many misconceptions cloud your success. Sales funnel optimization is a significant yet misunderstood area of online conversions.

Understanding the myths and facts about sales funnels and optimization techniques can boost your conversion rate and sales. You could also use a click funnel. A click funnel is a strategy used to increase the number of conversions by making changes to the design and content of your sales funnel. For example, if you write a sales blog on your website, you could use a click funnel to increase the number of people who subscribe to your blog. You can also use a sales funnel to increase the number of people who buy your product. If you have an eCommerce store, you can use it to do just that. The goal of optimizing your sales funnel is to increase your conversion rate. That is the percentage of people who make the decision to take the desired action, such as booking an appointment with an online scheduler or picking up the phone to book an appointment. Many factors affect your conversion rate, so it's important to continually experiment, test, and refine different elements of your funnel. Find what works best for your business and optimize it. Sales funnel optimization is an essential part of any growth strategy. However, there are many myths to debunk. So let’s go bunking.

This Ain’t Your Average Funnel Anymore

Sales funnels take many shapes. The traditional sales funnel definition is linear, with a consistent journey from customer awareness to purchase. In the early days, a person might call up an HVAC company after seeing a yellow pages ad. Then, they'd receive a series of follow-up calls and postcards in the mail in ongoing efforts to get them as a loyal customer. The flow of a sales funnel follows the same tenants as any sales model.

• Attention: The first of the traditional sales funnel stages is attention, or when people become aware of your product or service. It's essential to ensure they clearly understand what you're offering and why it's valuable or beneficial to them.
• Interest: Just because someone knows your plumbing company exists, doesn’t mean they care. Interest occurs in most home service companies with an externally triggered event, like a leak. You win the game if you capture a buyers attention before they need your service.
• Decision: Marketers think you need to create desire for your product or service, creating elaborate campaigns that are cute and clever. The reality if that if your in the third phase and just starting to generate desire, you’ve lost. At this point, your marketing efforts need to focus on getting the prospect to make the decision to choose you.
• Action: This is the final stage of the sales funnel, where people pick up the phone to book an appointment or fill out an online form. This phase has to have zero friction to finalize the conversion. This means a human picks up your phone and books the appointment or an online scheduler gives them instant gratification of a verified appointment.

While the traditional linear sales funnel doesn't work as well as more dynamic, non-linear sales funnel, the tenants of buyer behavior stay the same. The key is to speak to the actual felt needs of the buyer’s pain and pleasure points. We don’t want to overwhelm or bore the prospect or they will drop out of the funnel entirely. Today’s sales funnel is non-linear and much more complex. With the advent of the digital marketing landscape, businesses now have many more touch points with potential customers. Prospects can enter a sales funnel at any stage in their journey. For example, someone might see a Facebook ad for a new air conditioning unit and click through to learn more. Then they might visit the company's website and read some blog posts before finally making a purchase. Or, someone might Google search for air conditioners and click on a paid ad that takes them directly to a product page. In this case, they bypassed the whole top of the funnel entirely. Just remember, the less time they have going through your funnels, the less invested they are in you other than providing the cheapest price. The modern sales funnel is more like a web, with many different paths leading to the purchase. Because there are so many possible paths a customer can take, it's vital to map out your own unique funnel and optimize each step for maximum conversion rate. The key is to provide enough information and choices at each stage of the funnel so that people can make an informed decision without being overwhelmed. How's your sales funnel looking? Is it optimized for conversion? If not, what can you change to improve it? Want to book a call with Wizard of Ads®, yet? We'll help you configure your sales funnel so your conversion rate soars.

9 Myths & Facts about Sales Funnel Optimization

Many myths exist surrounding sales funnel optimization. Here are 9 of the most common myths, along with the facts that debunk them.

Myth #1: It’s Costly

Optimizing your sales funnel doesn’t have to be a costly process. In fact, you can often do it for free using tools that are already at your disposal. Here are a couple of sales funnel examples. 1) If you’re using Google Analytics, you can use the data you already have to identify areas of improvement, or 2) if you’re using a CRM, utilize its built-in reporting functionality to spot trends and areas for improvement.

Myth #2: You Have to Know How to Write Code or Build Websites

You don’t need to be a coder or web developer to optimize your sales funnel. While some tools may require some coding knowledge, like setting up tracking pixels, there are plenty of options that don’t require any coding whatsoever. For example, if you want to add a popup to your website, there are now numerous plugins and tools that allow you to do this without having to write a single line of code. Many online resources can help you if you need to code something yourself. If you’re not sure where to start, a quick Google search will almost certainly turn up what you’re looking for. For example, going back to that popup site... You could use a tool like Poptin, which provides an easy-to-use editor to create popups and other kinds of lead capture forms. Or, you could code the popup yourself using HTML, CSS, and JavaScript. If you decide to go the coding route, plenty of resources online can help you. For example, w3schools.com is a great place to learn about HTML, CSS, and JavaScript. Once you have the basics down, you can start creating your own custom popups and forms. If you need a sales funnel, there is likely a online software solution that will work for you. Clickfunnels, LeadPages, Hubspot, and Keap are popular solutions that require little to no knowledge of coding.

Myth #3: You Can Only Use Paid Traffic to Sales Funnels

You can absolutely use paid traffic to drive people to your sales funnel, but you don’t have to. In fact, there are many ways to generate traffic for your funnel without spending a dime. For example, you can use SEO or content marketing to attract organic traffic. Or you can leverage social media platforms and email marketing to reach potential customers. The key is to experiment and find what works best for your business. There’s no one-size-fits-all solution when it comes to generating traffic.

Myth #4: All Sales Funnel Optimization Works

Just because a certain optimization worked for one person doesn’t mean it will work for you. And even if optimization does work, there’s no guarantee that it will continue to work after some time. That's why testing and experimenting with different optimizations, such as website optimization, is vital to see what works best for your particular situation. What worked yesterday might not work today, so it’s essential to keep up with the latest trends and changes.

Myth #5: You Can Set Your Sales Funnel Up and Forget It

Your sales funnel is never done and will always need to be tested, tweaked, and optimized as time goes on. As your business changes and grows, so too will your sales funnels. What worked last month may not work this month, so it’s crucial to keep track of what works and what doesn't and adjust accordingly. The best way to do this is to set up a tracking system so you can see which steps in your funnel lose people This will tell you what changes you need to make to keep them taking actions. A/B testing is a great way to see what works and what doesn’t. Only change one thing at a time and seeing how it affects your conversion rate. If it goes up, great! If not, try something else.

Myth #6: Instant Results

When you first start optimizing your funnel, you probably won’t see results overnight. It can take weeks or even months to really see your changes take effect. Patience is key with sales funnel optimization– don’t expect miracles overnight. Sales funnel optimization is a process that takes time to see results. Be patient, keep track of your data, and don’t give up!

Myth #7: Leads Are Your Only Goal

Many businesses focus solely on lead generation, but that’s not the only goal of a sales funnel. Yes, generating leads is crucial, but if those leads never convert into customers, what’s the point?

Your ultimate goal should be to generate more customers, not just more leads.- Ryan Chute

A lead is someone who has shown interest in your product or service but hasn’t committed to buying anything. A customer is someone who has made a purchase. Would you rather have 100 leads or 10 customers? Don’t get so caught up in generating leads that you forget your ultimate goal – acquiring more customers.

Myth #8: Sales Funnels Are Only Applicable to Online Businesses

A common misconception is that sales funnels are only applicable to online businesses. Businesses of all types use them – even residential home service companies. If you have a physical product or service to sell, you can use a funnel to increase your sales and conversions. For example, you're a landscaping company, and you want to book appointment for aerating services. You can use a sales funnel to drive leads to your landing page, convert them into appointments, and then sell them into customers. Sales funnels are not just for online businesses. Any type of business uses them to increase sales and conversions.

Myth #9: The Longer the Sales Funnel, the Better

While having a well-thought-out sales funnel is vital, you don’t want to make it so complex that potential customers get discouraged, lost, or bored. The key is to convert them saying the absolute least amount of information. Make your sales funnel comprehensive enough potential customers have all information they need to take action. Period. Full stop. Anything more and you lost them with the boring bits.

Sales Funnel Myths: Debunked

If you keep these myths in mind, you’ll be on the right track to optimizing your funnel and making more sales. Don’t let the myths about sales funnels stop you from using them to grow your business. Use them to your advantage and watch your business take off! Do you need help with your sales funnel? How about your sales funnel optimization? What’s your sales funnel optimization strategy looking like?Wizard of Ads™ is here to serve. Book a call.

Let’s count to three… Ready? These are three ways to increase your website traffic:

• Number one: Organic Content. You want your website to be full of high-quality, original content that is new, interesting, and different. Not only will this help to improve your SEO, but it will also keep people coming back for more, which leads to increased traffic.
• Number two: Social Media. In today’s world, social media is king. To increase your website’s traffic, you must ensure you are active on all the major social media platforms. Facebook, Twitter, Instagram, TikTok – you name it. The more social media users see and share your content with their friends and followers, the more traffic you'll generate.
• Number three: Paid Advertising. While organic reach is great, you need to give your traffic a boost. That’s where paid advertising comes in. Investing in some targeted ads can really increase the number of people visiting your site.

Each of these is a great way to increase your website traffic. But if you really want to see some serious results, you must focus on all three. You’ll be sure to see a significant increase in the amount of traffic your site gets. And that’s the traffic you actually wanna get caught in!

The Necessity for Website Traffic

You might be wondering why I'm even bothering to tell you how to get web traffic to your website in the first place. Well, let me put it this way: If you own a residential home service business, people will only know about you if they see you in person or hear about it from somebody else. The same holds true for your website. The only way people will find your website is if they stumble upon it by accident or somebody tells them about it. So the question, then, becomes, how do you get people to visit your website on purpose? There are several ways to do this, but search engine optimization (SEO) is the most effective method. The SEO process optimizes your website so it’ll rank higher in Google's search results. The higher your website ranking, the more likely people will find it. You can do a few things to optimize your website for SEO:

• Make sure your website is responsive and fast: People are impatient. I your website takes too long to load they will leave before they see what you offer. Check your [website traffic](https://hookedmarketing.net/blog/the-importance-of-website-traffic/#:~:text=Website traffic is important for, your brand and building relationships.) tracker and internet status to see how fast your website loads to ensure it's as fast as possible.
• Use keyword-rich titles and descriptions: When people search for something on Google, they usually type in a few keywords. If you can include those keywords in your title and description, it will help your website show up in the search results.
• Create quality content relevant to your audience: Google loves fresh, relevant, and engaging content. The more you update your website with new content, the more likely people will find it.
• Make sure your website is mobile-friendly: With more and more people using their phones to browse the internet today, it’s essential to ensure your website looks good on a small screen.
• Promote your website with social media: Social media is a great way to get visitors to your website. If you post your website links on Facebook, Twitter, or Instagram, people will click them, and visit your site.

Are you seeing any ongoing traffic? Is your website SEO-friendly? If not, consider making some changes to your site. Follow the tips above, and you can increase traffic to your site while getting more people to view your content. Or, enlist the aid of Wizard of Ads®. We’re experts at driving website traffic. Book a call!

Advertising-Driven Traffic

A 50 percent increase in reach without a decline in frequency should increase your advertising-driven traffic by 50 percent. To increase your traffic by 100 percent, you must double both reach and frequency. Advertising-driven traffic is a broad category that includes website visitors who visit your site because they saw one of your ads. The main types of advertising that generate ad-driven traffic are online display ads, paid search ads, and social media ads. There are two ways to increase the reach of your advertising:

• Increase the number of people seeing your ads.
• Target a wider audience with your ad campaigns.
• Place your ads on more websites and apps.

To increase the number of times each person sees your ad, you can:

• Increase the frequency of your ad campaigns.
• Increase the number of times a person sees your ad.
• Run less ad campaigns with a higher budget.
• Place your ads on websites and apps your target audience visits frequently.
• Run retargeting campaigns.

You can also generate traffic to your website through organic means, such as SEO or social media marketing. Organic traffic comes to your site without being driven by online advertising. The main ways to generate organic traffic is offline mass media marketing. We already know what SEO is, but social media marketing promotes your website or product on social media platforms like Facebook, Twitter, or LinkedIn. Both online and offline marketing require a significant amount of time and effort to be successful. There are more ways than one to mess up an otherwise excellent message. However, they are both excellent ways to generate organic traffic to your website. Generating traffic to your site can be challenging, but it’s crucial to remember that quality traffic is more significant than quantity. It’s better to have 100 visitors interested in what you can offer than 1,000 visitors looking for something else. Focusing on quality traffic generation means you're more likely to achieve your desired results.

Mobile vs. Desktop vs. Tablet Website Traffic Share

According to similarweb.com, the percentage of traffic coming from different devices worldwide as of May 2022 is:

• Mobile: 64.14%
• Desktop: 33.66%
• Tablet: 2.20%

It’s important to note that these numbers will vary depending on the type of website. You may see higher mobile and tablet traffic percentages if your website is designed for mobile users. Similarly, if your website is designed for desktop users, you may see higher percentages of desktop traffic. The takeaway here is: You need to design your website with all types of users in mind. Your website should be accessible and user-friendly no matter what kind of device your potential customer is using. However, it's important to note that mobile traffic isn't always equal to mobile conversions. Just because someone visits your website on a mobile device doesn't mean they'll make a purchase or take any other desired action. In fact, the conversion rate for mobile devices is typically lower than for desktop computers. That means you must work even harder to optimize your site for mobile users and convert them into customers or lead generation. One way to improve your website's mobile conversion rate is to make sure your forms are short and easy to fill out on a small screen. Nobody wants to spend time filling out a long form on their phone, so the shorter you can make it, the better. Another way to improve conversions on mobile devices is to use click-to-call buttons. That allows potential customers to call you directly from your website with just one tap, which can be much easier than filling out a form on a small screen. You can also use a device that directs internet traffic, known as a Traffic Shaper. You can use it to improve your internet usage quality and connection by allocating separate channels for different data types, like audio, video, and email. This prevents one type of traffic from hogging all the internet bandwidth and slowing down your connection. There are two main types of traffic shapers: Hardware and software. Hardware devices are usually installed on routers, while software ones are typically built into operating systems. Windows includes a basic traffic report tool called Quality of Service (QoS), which can be used to allocate internet bandwidth to certain applications. If you're not happy with the results you're getting from QoS, or if you want more advanced features, there are several paid and free website internet traffic report available. Some of the most popular traffic-shaping tools are:

• NetBalancer: NetBalancer is a paid traffic-shaping tool for Windows that offers a wide range of features, including priorities, rules, filtering, and more.
• Traffic Shaper XP: Traffic Shaper XP is a free traffic-shaping tool for Windows that offers many of the same features as NetBalancer.
• Speed limiter: Speed limiter is a free traffic-shaping tool for Windows that allows you to limit the speed of any application or process.

These are just a few examples of traffic-shaping tools– many others are available. Mobile devices are increasingly becoming the primary way people access the internet, so ensuring your website is optimized for these users is essential. A responsive design, simplifying your forms, and including click-to-call buttons can improve your website's mobile conversions. You can also ensure potential customers have a positive experience on your site.

In Conclusion

When you're looking for ways to improve website traffic, it's crucial to consider all your options and find the best solution for your company. By taking the time to research your choices and find the right solutions for your business, you can ensure that your website is getting the traffic you want. So, IS your website getting the traffic you want? If not, Wizard of Ads® can fix that. At Wizard of Ads™, we understand that website traffic is significant for businesses. We also know it can be hard to get the traffic you want. That's why our services help businesses improve their website traffic. We can help you find the right target keywords, write engaging content, and create effective marketing campaigns. We'll also work with you, ensuring that your website is optimized for search engines so you can get the most visibility for your business. If you're ready to improve your website traffic, let us show you how we can help. Book a call today!

“Hey, Google… What are you?” “I am an assistant.” No, as you probably already know, you aren't just hearing voices. You're experiencing the rise of voice search– and it's only getting louder. That's how you voice search with Google-compatible devices or Google.com. Alexa and Siri are alternative contenders and, depending on your personal search preferences, are optimal choices for voice search. You can use your voice to ask Google questions, like “What’s the weather like today?” or “Directions to the nearest coffee shop.” You can also use voice search to find things on your phone, like, “What is Cameron's phone number?” “Ok Google” is the cue for Google Assistant, a digital assistant that helps you with things like setting alarms, navigation, and more. To turn on Google Assistant voice search, say, “Hey Google” or “Ok Google,” then your question. You can use voice search if you have an Android phone, Google Home, or another Google device. If you don't have a Google device, you can still use Google voice search online on your phone by going to Google.com and tapping the microphone icon. Voice searching with Google is faster and easier than typing. Just say what you want and get results fast from across the web. Read this article to know all you need to know about voice search.

Google’s Voice

Google's voice search is an awesome feature that allows you to perform several tasks, and search the web and your device using your voice. To get started with voice search, open the Google app on your Android device and tap the microphone icon in the search bar. Alternatively, as mentioned earlier, you can say, “Ok Google” to start a search. You can use voice search for several things, such as asking questions, performing web searches, setting alarms, and more. For example, you can say, “Plumbing Services near me” or “Where to find a plumber tonight.” You can also use voice search to find things on your phone, like, “Open Gmail.” You can turn “Ok Google” on many other devices, such as Android Wear, Android TVs, and Google Home. Some questions you can ask with Voice Search include:

• What is the capital of Australia?
• Show me pictures of pandas
• What’s the definition of “octopus”?
• Play some music by The Beatles
• Wake me up at 7 a.m. tomorrow
• Set a timer for 5 minutes

You can also use voice search to control your device and apps. For example, you can say, “Ok Google, turn on Bluetooth” or “Ok Google, play The Mandalorian on Disney Plus.” If you're keen to tune up your marketing strategy, look no further than Wizard of Ads®. Our team can help you take your business to the next level. Book a call.

The Origin and Key Events

The history of voice search begins back in 1952 when [Bell Laboratories introduced the first speech recognition program called Audrey](https://sonix.ai/history-of-speech-recognition#:~:text=1950s and 60s,to 16 words in English.). It was followed in the 1960s by a machine called Shoebox which could recognize numbers zero to nine. During this time, IBM also developed a program called STAIR (Speech To ASCII Recognition), which helped transcribe meeting notes. In 1973, Dragon Systems began commercializing speech recognition technology. It eventually led to the development of the Dragon NaturallySpeaking software in 1997. Meanwhile, in 2002, Google launched its voice search service, which allowed users to search the web by speaking into their phones. What followed was the release of Android 4.1 Jelly Bean in 2012. That included Google Now, a voice assistant that used natural language processing to answer questions and perform tasks. In recent years, the accuracy of speech recognition systems has greatly improved, thanks to the adoption of deep learning techniques. It has led to the development of other virtual assistants such as Amazon Alexa, Apple Siri, and Microsoft Cortana. Despite all these advances, however, speech recognition remains a challenge. One reason is that there are many different ways to say the same thing. For example, you can say the phrase “turn off the light” as “switch off the light,” “flip the switch,” or simply “turn it off.” Another challenge is that speech recognition systems need to be able to handle background noise and other interference. Despite these challenges, speech recognition is a crucial technology that is becoming increasingly important in our lives. As we move toward a more connected world, it has the potential to transform how we interact with devices and make life easier for everyone.

The Plight of the Hummingbird

Google announced the Hummingbird core algorithm update in September 2013. This update was a significant change to the way Google ranked websites, and it had a profound impact on the SEO industry. On Google voice search, in particular, the Hummingbird update meant that Google would now be able to understand the context of a search query, rather than just the individual keywords. This was a paradigm shift. It meant that SEOs needed to start thinking about optimizing their content for meaning in addition to keywords. The problem is that while the Hummingbird update was a exponential step forward for Google, it also created some new challenges for SEOs. In particular, it made it more difficult to rank for long-tail keywords. That's because, with Hummingbird, Google can now understand the search intent behind a query. So, if someone searches for "how to make butter," Google will know that they are looking for a recipe rather than just a list of ingredients. That's nice news for searchers because they are more likely to find what they want. But it's not so great for SEO, because it's harder to rank for long-tail keywords. However, optimizing your content is crucial for voice search from a marketing standpoint. As more and more people use voice search to find information online, optimizing your content for this type of search becomes increasingly important. Here are a few tips for optimizing your content for voice search:

• Speak like a human (I, Not Robot): When you're writing your content, use natural language. That will make it easier for Google to understand what your content is about, and it will help you rank higher in voice search results. Semantic search and using language that Google can understand is becoming increasingly important.
• Think like a searcher: When you're planning your content, think about what someone would say if they were searching for the information you're providing.

For example, if you're writing a recipe, think about how someone would search for that recipe. They might say something like, “How do I make a cake?” or “What's the best recipe for a chocolate cake?” It will help you ensure that your content is relevant to what people are actually searching for.

• Use structured data: Structured data is code that helps search engines understand the information on your website. It can help you specify the ingredients in a recipe, the steps involved in making it, and other essential details. That makes it easier for search engines to find and understand your content, which can help you rank higher in voice search results.
• Optimize your website for mobile: More and more people are using voice search on their mobile devices. So it's vital to make sure you optimize your website for mobile. That means ensuring it loads quickly, is easy to navigate, and has relevant and useful content.
• Make your content scannable: People often scan web pages rather than reading them word-for-word. So it's crucial to make your content easy to scan. You can do this with short paragraphs, clear headings, and bulleted or numbered lists.
• Be specific: The more specific your content is, the easier it will be for people to find it. So if you're writing about a recipe, include as many details as possible: The ingredients, the steps involved, how long it takes, etc.

Integration in other Google Products

Voice search is also integrated into many other Google products, such as Google Maps, the Google Mobile app, and YouTube.

Voice Search in Google Maps

The power of voice search is growing every day. In fact, 20 percent of all mobile searches are by voice. If you're a business with a physical location, it's essential to ensure that your address and phone number are updated on your website and in your Google Business Profile listing. It will help ensure that customers can find you when they do a voice search for your business type in Google Maps.

Voice Search in Google Mobile App

Like with Google Maps, if you have a physical location, you'll want your address and phone number up-to-date on your website and in your Google Business Profile listing. It will help ensure that prospects can find you when they do a voice search for your business type in the Google mobile app.

Voice Search in YouTube

It turns out that YouTube is one of the best voice search apps for Android. That’s because the app is deeply integrated with Google’s speech recognition technology. If you have a video channel on YouTube, you can optimize your videos for voice search by including keywords in the title and description of your videos. You should also include transcripts of your videos to make them more accessible to people searching with their voices.

The Rise of Voice Search Queries

Voice search has been a very significant and popular search method on Google. It has been on the rise in recent years, with more and more people using it to search for information. That's because it's very convenient and easy to use. You can speak into your phone or other device and get results in a breeze. Google voice search trends show that this trend is here to stay and will continue to grow in popularity. That's because people increasingly use their voices to search for information instead of typing it out. It's especially true for mobile devices, where it's much easier to speak than type. Specifically, Google Trends search data from 2008-2016 shows that voice searches are 35 times higher with the incorporation of voice search in iPhone and Android devices. That confirms the number of voice searches will continue to increase as more and more people use these devices. With the advent and development of Android Auto and Carplay, voice search is here to stay. “Hey, Google?” “Yes?” “Take me to the best Marketing Strategist for residential home service companies.” “Ok, taking you to the Wizard of Ads® website.” Wizard of Ads™ are Marketing Strategists who can help your residential home service company exponentially increase revenue. We make your marketing easier than ever, so you can get back to what you do best– running your business. Book a call today!