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How to Win in Business

The great game of BUSINESS does not come with an instruction manual. The assumption of Most Players is that Customer Acquisition – lead generation – sales opportunities – is how you win the game. But the understanding of a Highly Skilled Player goes 2 levels deeper: Customer Acquisition (lead gen)...

Philosophy of Advertising: Know The Secrets

When marketing departments begin advertising campaigns, they consider numerous factors.  They might wonder… Who are we targeting? What value are we providing? What problem are we solving? What needs or wants does our audience have? What’s the goal of the campaign?  What stage of our marketing funnel does this fit...