Why do so few ads feature the business owner simply telling stories? Why are so few ads about vulnerability, setbacks, or scars?
New Ways of Looking at Old Ideas
Do you want to keep up with the times, and get ahead of the curve? Grasp the new ideas. Learn the new words.
The Thing is Never the Thing
Wizard of Ads™ believe the message makes the media work; the media does not make the message work. - Roy H. Williams
What Real Estate Will Your Residential Home Service Business Occupy When The Market Crashes?
Inflation is upon us. Raising costs of materials, fuel, capital equipment, employee wages, and therefore, prices. What next?
How to Win in Business
The great game of BUSINESS does not come with an instruction manual. The assumption of Most Players is that Customer Acquisition – lead generation – sales opportunities – is how you win the game. But the understanding of a Highly Skilled Player goes 2 levels deeper: Customer Acquisition (lead gen)...
Philosophy of Advertising: Know The Secrets
When marketing departments begin advertising campaigns, they consider numerous factors. They might wonder… Who are we targeting? What value are we providing? What problem are we solving? What needs or wants does our audience have? What’s the goal of the campaign? What stage of our marketing funnel does this fit...