Do you care whether you get a “unique” plumber to fix this for you? Or is any competent and available plumber just fine?
Shared Stories and Advertising Magic
Why do so few ads feature the business owner simply telling stories? Why are so few ads about vulnerability, setbacks, or scars?
The Grass Is Always Greener on the Side That’s Fertilized…
You can’t fertilize weeds and get lush, green grass. You have to start with the truth. But you also have to fertilize it.
The Great Ad Myth
There's no good way to tell a bad story. It doesn't matter how good you are with nouns and verbs when the core message itself is boring.
A Dollar a Person a Year
Do you want to reach 100% of your marketplace with 10% of your message, or do you reach 10% of your target market with 100% of your message?
When Will My Ads Start Working?
The length of the “ramping up period” an ad campaign will require before you begin to see results is determined by four factors.