With just 2 hours of training you can boost your abilities to produce ads that positively affected audience perception by 55%.
Scientific Advertising Advice You Really Wish You Implemented Earlier
When a direct-response offer generates big money quickly, you can be certain that the longer you do it, the less well it will work.
Customers Buy Things That Tell The World What Kind Of Person They Are
People are multi-dimensional. We make decisions to purchase based on a variety of criteria, but two of the big ones are Time and Money.
An Awesome Masterclass In Advertising Math By Roy H. Williams
Using radio as our primary driver of new business, we did nearly $250m in 2020 and are tracking to surpass $300m in 2021.
How To Advertise An Offer To Get More Of The Good Leads
If you’re putting a special offer out there, do the things that make offers work, remembering the key word in “Special Offer” is SPECIAL.
Putting Funny Ads To Work For Your Boring-Ass Business – Parody
Never use humor that doesn’t reinforce the principal point of your ad. If remembering the humor forces you to recall the message of the ad...