There's no good way to tell a bad story. It doesn't matter how good you are with nouns and verbs when the core message itself is boring.
Do you want to reach 100% of your marketplace with 10% of your message, or do you reach 10% of your target market with 100% of your message?
The length of the “ramping up period” an ad campaign will require before you begin to see results is determined by four factors.
There are times when it’s necessary to have a sale. Let’s look at the P.R.O.P.E.R. way to advertise a sale.
From 1924 to the early 50s, Marlboro was a failed filtered cigarette brand, marketed to women with the slogan “Mild as May”.
Strategy before tactics is not controversial. I’d go as far as to say it’s not debatable. You can’t implement a plan without having a plan.