With just 2 hours of training you can boost your abilities to produce ads that positively affected audience perception by 55%.
When a direct-response offer generates big money quickly, you can be certain that the longer you do it, the less well it will work.
People are multi-dimensional. We make decisions to purchase based on a variety of criteria, but two of the big ones are Time and Money.
Using radio as our primary driver of new business, we did nearly $250m in 2020 and are tracking to surpass $300m in 2021.
If you’re putting a special offer out there, do the things that make offers work, remembering the key word in “Special Offer” is SPECIAL.
Never use humor that doesn’t reinforce the principal point of your ad. If remembering the humor forces you to recall the message of the ad...