Some people believe in mass media while others believe in digital advertising. Which kind of advertising do you invest in? Are you happy?
Proactive recruitment ads placed in mass media do what great branding ads do, but now you are attracting two different kinds of prospects.
WHO are you talking to, and WHEN are you talking to them? That’s the essential difference between Direct Response and Branding.
If you’re selling a commodity and that commodity is called the same thing at every business, give yours a better name.
Newspaper, Radio, and TV have shoehorned digital advertising under their umbrellas promising to be a “one-stop-shop”...
Bad ads waddle like a porcupine and make lots of little points. Good ads charge like a rhinoceros and make a single point powerfully.