Not only does your website need to be optimized for SEO, including keywords and longtails for how, why, and what queries, it also needs...
Why Branded Keywords Matter So Much In Your Marketing Strategy
If you only use short-term tactics like cost per response and click-through rates, the research clearly shows you will eventually fail.
Zero Moment Of Truth And Other Destructive Lies That Are Killing Your Business
Marketing’s oldest ideas are getting repackaged. Among these new names are Transparency, Engagement, and the Zero Moment of Truth.
The Tale of Ted the Radio Tortoise and Harry the Anxious Hare
Some people believe in mass media while others believe in digital advertising. Which kind of advertising do you invest in? Are you happy?
How To Use Geo-Targeting And Geo-Fencing To Connect With Your Prospects
There is a difference between Geo-Targeting and Geo-Fencing. How can you use each to the greatest advantage for your Home Service Company?
The #1 Best Way To Win The SEO Game Against Aggregators And The Competition
Figuring out how to elevate your SEO is the same as figuring out how to be relevant, trustworthy, and different than your competition.