There's no good way to tell a bad story. It doesn't matter how good you are with nouns and verbs when the core message itself is boring.
A Glimpse Into The Mind Of A Wizard of Ads Creative Writer
Wizard of Ads™ Partners cannot apply to become a partner. When I see a special kind of genius, I invite them to join our tribe.
Persuasive Advertising: How To Do It Right
Whether you realize it or not, we are all continuously being persuaded through the advertising that emerges throughout our day-to-day lives. Say you’re out running errands and you see an ad for a seasonal Starbucks coffee— suddenly, you imagine the warm, decadent taste… it brings comfort and peace. Next thing...