Do you care whether you get a “unique” plumber to fix this for you? Or is any competent and available plumber just fine?
Wanna Be Seen as “The Best”? Don’t Brag, Do This Instead
It’s natural to want to prove to the audience that your company’s the best. That inevitably leads to bragging, and bragging ain’t the answer.
Shared Stories and Advertising Magic
Why do so few ads feature the business owner simply telling stories? Why are so few ads about vulnerability, setbacks, or scars?
The Grass Is Always Greener on the Side That’s Fertilized…
You can’t fertilize weeds and get lush, green grass. You have to start with the truth. But you also have to fertilize it.
The Great Ad Myth
There's no good way to tell a bad story. It doesn't matter how good you are with nouns and verbs when the core message itself is boring.
A Glimpse Into The Mind Of A Wizard of Ads Creative Writer
Wizard of Ads™ Partners cannot apply to become a partner. When I see a special kind of genius, I invite them to join our tribe.