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What 18,500 Condoms And A Bungee Jumper Teaches Us About Brilliant Marketing

18,500 Condoms And A Bungee Jumper Teaches Us About Brilliant Marketing

So a guy buys 18,500 condoms, right?

(Stop me if you’ve heard this one already.)

And no, that’s not a typo.

I’m talking eighteen THOUSAND five HUNDRED condoms.

That this guy had.

What did he do with them?

(What any of us would do, probably.)

He braided them into a bungee cord.

And then he tied himself to that condom bungee cord, and he jumped off a bridge.

And he LIVED. Because it WORKED.

I am not making this up.

Wanna know the most incredible part of that story? About a guy using 18,500 condoms as a literal lifeline?

Not ONE major condom brand ran with it.

I mean…

I am so freaking disappointed. And I’ve been grumbling about this for YEARS.

Talk about braiding an entertaining message with your product.

I thought that EVENTUALLY a condom brand would spark up and capitalize on this video.

But no.

This guy didn’t even do it as a publicity stunt for a certain company.

He just did it because (and again, I swear I’m not making this up) he wanted to “recreate the virgin experience” of his first bungee jump.

YOU GUYS.

IT IS SO ON THE NOSE.

FOR A CONDOM BRAND.

THAT IT HURTS.

UGH.

Anyone wanna throw down on a humorous condom startup just so we can use this video?

Also, if you had to come up with a name for a condom brand (without getting a cease and desist from Nutter Butter) what would it be?

“So, In A Nutshell…” (Y’know like, what you say when, you want someone to… wrap it up?)

Sorry.

No. I apologize for nut-thing.