1,145
Radio ads
3.4
Frequency
38%
Market reach
The funny thing about plumbing
Not too many people get a chuckle out of plumbing repairs and replacements. That is until Apex Pros showed up. The currency of a too-busy public is entertainment. When you want people to feel good about your brand before they go pay-per-clicking, you need to lean into the laughs.
People only call you when something breaks
If you start your relationship at pay-per-click, your only hope is to be super cheap or super fast…and cheap. It’s always about money until you make it about something other than money. What’s the alternative currency? Happy.
When we met the team at Apex Pros, we had no worry that they would deliver a killer buying experience. They just needed more people to know they existed and that they were likable folks they could trust. Now they do.