Today, there are so many brands out there trying to sell their products and services in hopes that consumers make a purchase.
Have you ever wondered why you choose certain products over others?
What makes you decide one product is better than the other? Sometimes it isn’t even about what the product even is- it’s about the words that are used to sell them.
For instance, you’re more likely to buy a vacuum cleaner if the advertising says it’s “powerful.” But what does that even mean?
Advertising is an interesting and unique form of communication. It’s not just about letting people know about a product or service- it’s about getting them to want it, too. Advertisers use certain words and phrases to help our brains make those quick purchasing decisions.
There are tons of variables to what makes someone buy a product, but one thing is for certain – words sell.
In this article, we will go over both the advertising words and marketing words brands use to increase sales and grow profits.
Magical Words in Ads that Attracts Customers
In the world of advertising, words are everything. The right word can make or break an advertising campaign, so it’s important to choose wisely.
There are a plethora of influential words that are used to attract customers, but we will share the ones we’ve found are most effective here.
Probably the biggest no-brainer out of the bunch, the word “free” is an advertising classic for a reason. “You can’t go wrong with giving something away for free,” said David Ogilvy, one of the most influential advertising executives of the 20th century.
Whether it’s a free sample, a buy-one-get-one deal, or just a straight-up giveaway, using the powerful business word “free” is a guaranteed way to get people’s attention. And when it comes to advertising, attention is everything.
So if you’re looking to attract customers and get them interested in what you’re selling, don’t be afraid to use the word “free.” It might just be the most effective advertising tool in your arsenal.
A more ambiguous selling word, but still significantly powerful, is “get.”
It implies that the person or thing being referred to is getting something they want or need. This makes it an ideal word for advertising, as it can be used to tap into customers’ desires and convince them to buy a product or service.
Additionally, “get” is often used as a command, which makes it feel more urgent and persuasive. When used in advertising, “get” can be very effective in motivating people to take action.
For example, a company advertising a new car might use the slogan “Get the car you’ve always wanted.” This tells potential customers that they can finally have the car they’ve been dreaming of, and encourages them to take action.
When advertising to customers, the word “guarantee” is often used.
By promising that the product or service will meet the customer’s needs, businesses can create a sense of trust and credibility. In turn, this can lead to more sales and repeat customers.
Some marketing sentences using the advertising word, “guarantee” include “satisfaction guaranteed” or “money-back guaranteed.”
By using these advertising words, businesses can show potential customers that they are confident in their product or service. This can be a powerful way to attract new business and build customer loyalty.
The advertising word “trial” holds a very specific meaning to consumers.
It implies that the product or service being offered is new and innovative and that the company is offering a free sample to introduce it to potential customers.
Phrases like, “start your free trial today!” or “This trial ends soon!” are very common in advertising, and they work because they tap into the human desire to take advantage of opportunities.
Another brand word that stirs up urgency is “limited.” When a customer sees that an item is in short supply, they know that if they don’t buy it now, they may never get the chance again.
This creates a sense of urgency and encourages people to take action. You can use this to your advantage when advertising your products.
For example, if you’re running a sale, say “limited time only” to create a sense of urgency in your customers’ minds. They’ll be more likely to buy from you before the sale ends.
You can also use the limited stock tactic on items that are in high demand. If you have a popular product that’s always selling out, tell your customers that it’s in limited supply. This will make them want it even more and encourage them to buy it before it’s gone.
Everyone loves the word “save.” It has a positive connotation and customers are naturally drawn to advertising that contains this promotion word.
Customers are instinctively drawn to advertisements that promise savings and are more likely to take action if they believe they’re getting a good deal.
Businesses can use this to their advantage by incorporating the word “save” into their advertising campaigns. This will create a sense of urgency and encourage customers to act quickly.
When consumers hear or see the advertising word “exclusive,” they know that they are getting access to something that not everyone else has. This feeling of exclusivity can be a powerful motivator, especially when it comes to luxury items or experiences.
This encourages consumers to purchase before it’s too late. They tap into our natural desire to belong and be part of something special. We want to feel like we are part of an elite group, and the word “exclusive” makes us feel just that.
It may not seem like a word worth mentioning, but the word “because” has a lot of influence on consumers.
When people see the word “because” in advertising, it subconsciously triggers them to think about the reason why the product is being promoted. And when customers are curious about a product, they’re more likely to be persuaded to buy it.
For example, take a look at this sales phrase for a new car:
“Because you’re worth it.”
The word “because” immediately makes the viewer think about why they’re worth buying this car. It could be because they’re a great driver, or because they need a car that’s good for the environment.
Whatever the reason, using “because” in advertising makes customers feel like you understand them and their needs. And when customers feel understood, they’re more likely to trust your brand.
“Best” is an advertising word that is not only positive but also confident.
Some examples of “best” in a sentence are:
- “This is the best product I’ve ever used.”
- “I’m the best at what I do.”
- “This is the best offer you’ll ever get.”
It’s a word that makes people feel good about what they’re buying, and it’s a word that can increase sales. Advertising using the word “best” can help you boost your business and reach your goals.
If you really want to gain your customers’ confidence in their buying decision, use the advertising word, “proven.”
This is a word that tells your customers that you have the experience and results to back up your claims.
For instance, if you are advertising a weight loss product, using the word “proven” will show your customers that you have evidence that your product actually works.
By using this word, you are increasing the chances that your customers will make a purchase from you.
The word “healthy” has a lot of advertising power. Everyone wants to be healthy, which makes it a word that can be used in a variety of ways to attract customers.
For example, if you are trying to sell a hair product, using the word “healthy” in your advertising can be very effective. People want to have healthy hair, and by using this word in your advertising, you can tap into that desire.
None of us like to work tooth and nail to solve our pain points or get what we want. We all want the easy way out and that is what advertising words like “easy” seek to exploit.
According to a study by Carnegie Mellon University, the word “easy” increases advertising effectiveness by up to 44 percent.
The study found that people are more likely to be attracted to ads that use the word “easy”, even if they are not fully aware of it.
Think of Cover Girl’s slogan, “Easy, breezy, beautiful.” It’s hard to resist that kind of advertising!
Magical Marketing Words That Make Prospective Customers Feel Safe To Engage
Now that we’ve gone over all the magical advertisement words, let’s get into the fantastic marketing words for brands that make prospective customers feel safe to engage.
As a brand, you want your prospects to feel confident when purchasing your product, and the advertising word “certified” will do just that.
Certified advertising is a powerful marketing tool that can be used to increase sales and build customer trust.
When customers see the word “certified” they know that your product has been thoroughly tested and is backed by a trustworthy company.
This peace of mind can be the difference between a sale and no sale, so make sure to take advantage of this advertising technique.
Using the word “authentic” in your marketing is another effective way to have your products flying off the shelf.
People want to make sure that they’re getting the real deal, and using a word like “authentic” reassures them that your products are just that.
It’s also a great advertising word because it has such a positive connotation. When people see or hear the word “authentic,” they automatically think of high-quality products.
No Strings Attached
When consumers see the phrase, “no strings attached,” they are more likely to be interested in the product or service being offered.
Many consumers are afraid of making a big commitment, and this phrase reassures them that they can back out of the deal at any time without any consequences.
This phrase is often used in advertising to make people feel safe about engaging with the product or service.
By using these advertising words, the advertiser is telling the customer that there are no hidden catches and that they can disengage from the deal without any penalty.
The word “secure” makes customers feel just that- secure.
When a customer feels secure, they’re more likely to take the plunge and buy whatever it is that’s being offered. This is why using “secure” in your marketing can be so effective- it makes people feel safe and confident in what they’re doing.
An example of this in action would be a company advertising its online security features. By using the word “secure,” they’re telling potential customers that their personal information will be protected.
When marketing your product, it is important to establish your credibility. Using the word “backed” is great with this.
You can use the word “backed” in a sentence to state that the professionals in your field are supporting your product.
For example, “Our product is backed by the best in the business.” This will help to reassure any potential customers that you are a credible source.
Including advertising words like “backed” will help to increase your product’s visibility and appeal. Ultimately, this will lead to more sales and success for your business.
People want products that last. The word “lifetime” insinuates that the product will last as long as you need it to.
It’s an advertising word that makes people feel safe and confident in their purchases. When people feel this way, they’re more likely to buy.
Lifetime products are ones that you can rely on. They might be a little more expensive than the alternatives, but they’ll last longer and perform better. That makes them worth the investment for consumers.
There are specific types of products that need the reassurance of the word “tested.”
Take skincare products, for instance. Customers want to know that the ingredients in the product have been tested and are safe for them to use.
Often, advertising words like “dermatologist tested” are used to give the customer this peace of mind.
Other products that should use the word “tested” in their marketing include medications, beauty products and food items.
In each of these cases, it is important to the customer that the product has been vetted for safety and effectiveness before they buy.
Similar to “no strings attached,” the word “no obligation” is effective in advertising because it makes people feel like they can engage without any commitment or risk.
When used in marketing, “no obligation” often means that the customer is not obligated to buy anything and can walk away at any time.
This creates a sense of safety and freedom for the customer as well as gives them the feeling that they’re in control and can choose what’s best for them.
Consumers are more willing to buy something if they know they can get their money back if it doesn’t work out.
That’s why the word “money back” it’s the perfect way to reassure customers that they won’t be wasting their money if they don’t like the product.
Some catchy marketing phrases using this word are “money back guarantee,” or “100% money back satisfaction.”
When advertising something with a money back policy, make sure to be clear about the conditions under which someone can get their money back.
This will help avoid any disappointed customers who thought they could return anything they didn’t like.
Our last of the marketing and advertising words on this list is the word “protected.”
This is an effective word to use in advertising and marketing because it makes prospective customers feel like what they’re buying has protection in case it gets damaged or lost.
It’s a word that can put people’s minds at ease and feel assured that they are protected in case anything goes wrong, which is exactly why it drives more purchases.
To create an ad that will boost sales and conversion rates, it’s important to use the right words.
These advertising words are powerful and can help your customers feel confident in their purchase decision.