A brilliant business strategy is just the beginning. The real challenge? Getting your entire team to believe in it, embody it, and bring it to life. Here’s how to turn company identity into action—and excitement.
.webp)
Coming up with a brilliant plan for your business? That’s the easy part.
Not easy easy—but way easier than getting your team to actually be it, love it, and live it every day.
You’ve done the grunt work. You’ve got the research, creativity, and strategy. Now, the real hard part begins: How do you get your entire company to buy in, believe in it, and deliver it for your customers?
Let’s say you own Twist & Flout, a gift wrap ribbon company. Sales have been fine, but for the past 10 years, they’ve been… meh. You know something needs to change, so you dig in and start asking the tough questions.
You gather your leadership and creative team for a meeting and ask:
Ask those 2 questions 5 different ways. You know you’re onto something when the quiet ones chime in. You get everyone present to where you are. Here and now.
At first, the answers are vague — “We should make the world a better place,” “We bring people joy.” Nice, but not specific enough. So you keep pressing. Keep refining and watch the excitement build. You write it all on a big whiteboard and soon the same themes keep coming up. You all can land on “Twist & Flout is a rebellious ribbon company committed to making gifting fun and joyful.”
Boom. That’s the identity. That’s the answer to every question in your business.
Now that you know who you are, it’s time to make sure every decision — from marketing to customer service to product design — aligns with that identity.
You don’t need to micromanage every email or oversee every factory shift. Instead, you give your team one simple formula they can use in any situation:
IF (this is where we’re going) AND (this is who we are), WHAT WOULD WE DO?
If your identity is rebellious and fun, would you stock the waiting room with Pirate’s Booty or Goldfish crackers? Would you serve Dasani bottled water? Or would you go for Liquid Death? Or Topo Chico? Which one screams rebellious and fun and joy?
It’s not about snacks — it’s about alignment.
And the best part? You don’t have to force your team to follow the strategy. Once they get used to the formula, it becomes like a second skin.
This isn’t about getting your team to “comply” with a new strategy. It’s about empowering them to live it. They’ll make the right choices—not because they’re following orders, but because they’re excited about who they’re being. It won’t be perfect from the get-go. Everyone will need to be reminding each other and having conversations about what this rebellious and fun identity would do. But the tide will turn. Eyes will sparkle.
Because when your entire company understands who you are and where you’re going, they won’t just follow the strategy. They’ll be excited about it. And so will your customers.
Let me see you and I will remind you what is possible. I will dig out your original daydreams buried in the corners of your head, and we’ll put them back where they belong. Into your heart. You have been too busy to remember those dreams and why they were important, but I will get them out with a smile and a shovel. Sometimes the shovel comes first.
Are you ready to transform your business into a distinctive, emotionally resonant brand? Here's why hiring Ryan Chute, Wizard of Ads® for Services is the game-changer your business needs:
Distinctiveness Beyond Difference: Your brand must be distinctive, not just different, to stand out. We specialize in creating an emotional bond with your prospects to make your brand unforgettable.
Building Real Estate in the Mind: Branding with us helps your customers remember your brand when they need your service again, creating a lasting impression.
Value Proposition Integration: We ensure that your brand communicates a compelling value proposition that resonates with your audience, creating a powerful brand-forward strategy.
Wizard of Ads® for Services start by understanding your marketing challenges.
We specialize in crafting authentic and disruptive brand stories and help build trust and familiarity with your audience. By partnering with Ryan Chute, Wizard of Ads® for Services, you can transform your brand into one people remember and prefer. We understand the power of authentic storytelling and the importance of trust.
Let us elevate your marketing strategy with our authentic storytelling and brand-building experts. We can take your brand to the next level.
Maximize Your Marketing Impact with Strategic Alignment.
Our strategy drives everything we do, dictating the creative direction and channels we use to elevate your brand. Leveraging our national buying power, we ensure you get the best media rates for maximum market leverage. Once your plan is in motion, we refine our strategy to align all channels—from customer service representatives to digital marketing, lead generation, and sales.
Our goal is consistency: we ensure everyone in your organization is on the same page, delivering a unified message that resonates with your audience. Experience the power of strategic alignment and watch your brand thrive.
Transform Your Brand with Our Proven Process.
Once we sign the agreement, we visit on-site to uncover your authentic story, strengths, and limitations. Our goal is to highlight what sets you 600 feet above the competition. We'll help you determine your budgets and plan your mass media strategy, negotiating the best rates on your behalf.
Meanwhile, our creative team crafts a durable, long-lasting campaign designed to move your brand beyond mere name recognition and into the realm of household names. With an approved plan, we dive into implementation, producing high-quality content and aligning your channels to ensure your media is delivered effectively. Watch your brand soar with our comprehensive, strategic approach.
The Power of Strategic Marketing Investments
Are you hungry for growth? We explain why a robust marketing budget is essential for exponential success. Many clients start with an 8-12% marketing budget, eventually reducing it to 3-5% as we optimize their marketing investments.
While it takes time to build momentum, you'll be celebrating significant milestones within two years. By the three to five-year mark, you'll see dramatic returns on investment, with substantial gains in net profit and revenue. Discover how strategic branding leads to compound growth and lasting value. Join us on this journey to transform your business.
.webp)
.webp)
