Great ads sell like great salespeople. Master the Pain-Agitate-Solution formula and supercharge your message with the Universal Appeals—"It’s not your fault" and "You are special." Learn how to turn marketing into a lead-generation machine.
Over 100 years ago, ad man, John Kennedy, famously defined advertising as:
“Salesmanship In Print.”
And while I don’t 100% agree with that definition — as it over-emphasizes “reason why” selling and dismisses the importance of bonding and distinctiveness — there’s still a lot of truth in it.
Persuasive principles that work in sales can also work very powerful in advertising messaging.
Take the classic copywriting formula of Pain-Agitate-Solution.
Consult most any TV Infomercial to see this formula in action.
So now that we’ve covered the formula, how do you supercharge it?
Remember and apply The Universal Appeals.
By all means, identify and agitate the pain — but give your audience a psychological out.
It’s “not your fault” that you’re experiencing these difficulties.
Why?
Depends on the case, but reasons why “it’s not your fault” could range from:
Then, when you present the solution, offer it up as an ideal solution for special people, just like your prospect.
For example:
You’re probably tired of being on the Pay-Per-Crack treadmill, where you are paying more and more for digital leads of low quality, just to keep your growing company fed with new business.
And that’s not your fault because PPC is always the first step of new business to get leads, and it’s a mix of the industry’s greed and fierce competition that keeps costs high and steadily rising higher.
And that means PPC leads are all-but-guaranteed to be low quality.
The good news is that if you’re looking for a solution instead of complaining about it, you’re one of the few business owners smart enough to consider alternatives like branding.
Granted, it’s not easy. But if it was easy, everyone would do it. Which is precisely what makes it your secret weapon
Because business owner capable of investing in long-term branding are the smart ones who will eventually take charge of their lead-flow and grow to dominate their business.
Just so long as they’re smart enough to partner with an expert in guiding owner-operated businesses like theirs in launching effective mass media branding campaigns powered by high-impact ads.
And that’s how you supercharge your sales message.
Businesses either sell $5 haircuts, or fix $5 haircuts. I’m your guy if your company fixes $5 haircuts. Working together, we'll de-commodify your business, make pricing pressure a thing of the past, and grab the lion’s share of customers willing to pay a premium for your service or product.
Are you ready to transform your business into a distinctive, emotionally resonant brand? Here's why hiring Ryan Chute, Wizard of Ads® for Services is the game-changer your business needs:
Distinctiveness Beyond Difference: Your brand must be distinctive, not just different, to stand out. We specialize in creating an emotional bond with your prospects to make your brand unforgettable.
Building Real Estate in the Mind: Branding with us helps your customers remember your brand when they need your service again, creating a lasting impression.
Value Proposition Integration: We ensure that your brand communicates a compelling value proposition that resonates with your audience, creating a powerful brand-forward strategy.
Wizard of Ads® for Services start by understanding your marketing challenges.
We specialize in crafting authentic and disruptive brand stories and help build trust and familiarity with your audience. By partnering with Ryan Chute, Wizard of Ads® for Services, you can transform your brand into one people remember and prefer. We understand the power of authentic storytelling and the importance of trust.
Let us elevate your marketing strategy with our authentic storytelling and brand-building experts. We can take your brand to the next level.
Maximize Your Marketing Impact with Strategic Alignment.
Our strategy drives everything we do, dictating the creative direction and channels we use to elevate your brand. Leveraging our national buying power, we ensure you get the best media rates for maximum market leverage. Once your plan is in motion, we refine our strategy to align all channels—from customer service representatives to digital marketing, lead generation, and sales.
Our goal is consistency: we ensure everyone in your organization is on the same page, delivering a unified message that resonates with your audience. Experience the power of strategic alignment and watch your brand thrive.
Transform Your Brand with Our Proven Process.
Once we sign the agreement, we visit on-site to uncover your authentic story, strengths, and limitations. Our goal is to highlight what sets you 600 feet above the competition. We'll help you determine your budgets and plan your mass media strategy, negotiating the best rates on your behalf.
Meanwhile, our creative team crafts a durable, long-lasting campaign designed to move your brand beyond mere name recognition and into the realm of household names. With an approved plan, we dive into implementation, producing high-quality content and aligning your channels to ensure your media is delivered effectively. Watch your brand soar with our comprehensive, strategic approach.
The Power of Strategic Marketing Investments
Are you hungry for growth? We explain why a robust marketing budget is essential for exponential success. Many clients start with an 8-12% marketing budget, eventually reducing it to 3-5% as we optimize their marketing investments.
While it takes time to build momentum, you'll be celebrating significant milestones within two years. By the three to five-year mark, you'll see dramatic returns on investment, with substantial gains in net profit and revenue. Discover how strategic branding leads to compound growth and lasting value. Join us on this journey to transform your business.
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