Hey there beautiful. I see you sitting there. You’re curious about disruptive marketing, aren’t you?
Disruptive marketing is as the name suggests — disruptive. It comes in many forms, but all have the same goal: to get your attention.
I don’t know if you’ve already noticed, but I’ve just used the disruptive marketing tactic – in the first sentence of this very article.)
It grabbed your attention, did it not? Why do you think it did?
Disruptive marketing can be anything from an outrageous ad campaign to a completely new way of doing business. But whatever it is, disruptive marketing is meant to steal attention, shake things up and get people talking.
But it’s more than just that. Disruptive marketing is also about being different. It’s about taking risks, and not playing by the rules.
Some people might say that disruptive marketing is unethical, or even dangerous. But for many businesses and marketers, it’s the only way to truly stand out in today’s oversaturated world.
So, are you ready to get disruptive?
In this article, we’ll take a look at what disruptive marketing is, and how to use it to your advantage, so stay tuned!
What is Disruptive Marketing or Advertising, and How Does it Work?
In a nutshell, disruptive marketing is a technique used to get your audience’s attention by using shock or provocation.
It’s often considered “in your face” or “edgy” and can be controversial, which is why it’s so effective in grabbing attention.
There are a few different ways to use disruptive marketing: you can create ads that are shocking or outrageous, launch campaigns that are radically different from what your competitors are doing or find new and interesting ways to reach your target market.
However, it’s important to note that disruptive marketing isn’t about being rude or obnoxious. In fact, if you’re not careful, you could easily alienate your audience and do more harm than good.
The Importance of Disruptive Marketing Today
Today, disruptive marketing is more important than ever. Thanks to the internet and all of its accompanying technological advances, consumers have more choices than ever before.
They can purchase anything they want or need with just a few clicks of a button. This means that businesses have to work a lot harder to outshine the competition and attract customers.
Disruptive marketing is one of the most functional ways to do this. It involves using strategies that are different from your competitors. This could mean coming up with new products or services or adopting a new approach to selling them. It could also mean using innovative marketing tactics that get your brand noticed.
How To Embrace Disruptive Marketing to Your Advantage
Disruptive marketing can be a great way to set your business apart from the competition. Here are a few tips to help you embrace disruptive marketing and use it to your advantage.
Utilize Marketing Tools
To effectively capitalize on disruptive marketing, whether you are a marketing advertising agency or a business owner, you need to utilize the marketing tools available to you. A couple of the most effective tools at your disposal are technology and a unified CRM system.
Technology can be a powerful ally in disruptive marketing. For example, as a business owner with a limited budget, you can leverage technology to create low-cost or no-cost advertising and marketing campaigns. You can also utilize technology to track the results of your campaigns to make changes as needed and boost your results.
A unified CRM system is another valuable tool for disruptive marketing. By using a CRM system, you can keep all of your customer data in one place. This makes it easy to track customer interactions and preferences and to provide targeted offers and discounts to customers who are most likely to respond positively.
Utilizing these two tools will assist you in creating successful disruptive marketing campaigns that get noticed and produce results.
Experiment with Different Tactics
There are a lot of different tactics you can try, and it’s important to experiment with as many of them as possible to see what works best for your brand. One of the most commonly used disruptive marketing tactics is guerrilla marketing.
Guerrilla marketing is a form of advertising that relies on creativity and innovation to get your message out there. It often uses unconventional methods, such as street stunts or social media campaigns, to grab attention. And because it’s unexpected, it can be very effective in getting people to take notice.
Another great tactic for disruptive marketing is experiential marketing. This involves creating unique experiences that surprise and engage consumers.
For example, you might set up a pop-up shop or organize a flash mob to promote your product or service. Experiential marketing can be a lot of fun for customers and can really help to stand out from your competitors.
Finally, don’t forget about digital marketing. This includes things like email campaigns, social media ads and search engine optimization. It can be an excellent way to reach a lot of people quickly and inexpensively.
So, if you’re looking for some new and disruptive ways to market your product or service, these are some great options to consider.
Disruptive marketing can’t work without consistency. When you’re disruptive, people will notice you. But if they don’t see the same disruptive message everywhere they go, they’ll forget about you just as quickly as they found you.
That’s why it’s so important to be consistent with your disruptive marketing. Whether it’s the tone of your voice, the content of your message or the way you present yourself, make sure that everything is in line with your disruptive media strategy.
If you can keep up the disruption long enough, you’ll start to see results. But it takes time and perseverance to be successful with disruptive marketing. So don’t give up if things don’t happen overnight — keep at it and be consistent!
Track the Results of Your Experiments
In disruptive marketing, tracking the results of your experiments is essential. By doing so, you can determine what’s working and what’s not, and make necessary adjustments along the way.
Not sure where to start? Here are a few tips:
- Use analytics tools to track website traffic and engagement.
- Analyze customer feedback and surveys to see what people like (and don’t like) about your product or service.
- Monitor social media channels for conversations about your brand or products.
- Evaluate sales data to see if there are any particular products or services that are selling better than others.
The more data you have, the better informed your decisions will be when it comes to disruptive marketing. So be sure to track the results of your experiments and make changes accordingly.
Think as a Customer
Putting yourself in the minds of your customers will allow your disruptive marketing to truly thrive.
What are their needs and wants? What is frustrating them when they interact with your industry or sector? If you can find the answers to these questions and more, then you’re on your way to delivering disruptive marketing that makes an impact.
So how can you learn what your customers want? There are a few different methods you can use: surveys, focus groups, interviews, and observational research. At the Wizard of Ads™, We go through an intensive uncovery process to determine what will resonate most with your most desired audience.
Once you’ve gathered this feedback, it’s time to start thinking about where it’s useful. You’ll need to analyze it and figure out what the trends are. Then, you can start developing disruptive marketing ideas that will appeal to your customers.
Be Up to Date on Emerging Trends
It’s no secret that the world of marketing is constantly evolving. As new platforms and strategies emerge, businesses and marketing advertising firms have to continually adapt to stay ahead of the competition. And with disruptive marketing, it’s no different.
Disruptive marketing can be a risky endeavor as it often goes against the status quo. Brands that use disruptive marketing tactics are often looking to shake up the industry and create a new standard.
However, if you can’t read the room, disruptive marketing can backfire. So it’s important to be aware of the current trends and understand your audience before jumping into anything disruptive.
To see what’s trending, check out what your target customers are up to on social media. Platforms like Twitter and Instagram are great for getting a snapshot of what people are talking about. You can also look at industry publications to see what topics are being covered.
Once you have a good understanding of the current trends, you can start to think about how your brand could disruptive. But always be prepared to pivot if things don’t go as planned.
Understand Your Target Market and Customers
Disruptive marketing is all about shaking things up and getting your target market’s attention. It can be an easy way to stand out from the competition and attract new customers.
But disruptive marketing isn’t just about being noisy or flashy. It’s about understanding your target market and customers and delivering messages that resonate with them. Disruptive, by it’s very nature, means that if you resonate with your desired group, you will not resonate with your undesired group.
“We believe that there is an optimal number of complaints you will receive with great advertising, and that number should never be zero.”
– Ryan Chute
So before you launch any disruptive marketing campaigns, take some time to learn as much as you can about your audience. What are their needs and wants? What kind of messaging will resonate with them?
Only then will you be able to create campaigns that truly disrupt the status quo — and get the results you’re looking for.
Wreak Wonderful Havoc with Your Marketing
Disruptive marketing is a fresh and exciting way to tell your brand story. It’s risky, but the benefits that come with it make it worth all the while.
To ensure you hit the mark, our advertising and marketing services provide quality support whenever you need it.
At Wizard of Ads™, we build impactful brand stories, images and presence all through our streamlined marketing strategy tailored to your needs and goals.
We want you to be successful in telling your story, so book a call today to learn more about our services!