Powerful Sales Words for Your Sales Success

Sales Words

“The best word shakers were the ones who understood the true power of words. They were the ones who could climb the highest.” -Markus Zusak

The magic of words wields power like no other in the sales realm.

They create a significant impact on how sales reps convey their messages and communicate with customers.

If you’re finding that your sales are struggling, it might be time to take a look at the sales words you’re using. 

The right persuasive sales words can lead to a boost in sales, and the wrong words can do just the opposite.

To become a word wizard in your sales process, you need to know which words have your prospective customers reaching for their wallets and which words have them booking it in the opposite direction.

Why Do the Right Words Matter in Sales?

The words you use in your sales process can have a significant impact on your success. Sales experts know that sales words make or break a deal.

This is because the right sales words can create rapport, build trust, and establish authority. They can also help to remove any objections that the prospect may have.

Unfortunately, many salespeople don’t realize the power of sales words. They either use too much industry jargon or they try to be too salesy. This often turns off potential customers and can damage the sales process.

When you use the right sales words, you can create a powerful sales message that will resonate with your prospects and help you close more deals.

At Wizard of Ads, our talented wordsmiths specialize in the art of alluring prospects through the use of powerful selling words. 

Contact us today and we’ll help you find the most convincing words for your business marketing.

Power Sales Words That Can Make Deals

Good business words can make a big difference in how many deals you close. Here are some of the best marketing and advertising words that sell and how you can use them.


When you use the word “you” in your sales pitch, you are much more likely to close the deal. You can use the word “you” to focus on the customer and their needs. 

For example, instead of saying “our product is the best,” try saying “our product will help you achieve your goals.” By using the word “you,” you show that you understand what the customer wants and that you can provide a solution.

The Client’s Name

Using the client’s name in your sales copy helps create a personal connection with them and makes them feel more invested in the purchase. As a result, they will be more likely to buy what you’re selling. 

You can use your client’s name when you’re introducing them to a new product or service, in the body of your sales copy, or as a call to action.


“Together” is a power word in sales that help close deals because, as the title suggests, it brings people together. When people come together, they want to work as a team to achieve their goals. 

Using “together” in your sales pitch can create a sense of unity and camaraderie that will persuade potential customers to invest in your product or service.


Everyone loves getting value out of a product or service, which is why the word “value” is so effective.

Some examples of using “value” in your sales pitch are:

  • “Here’s why you’re getting a lot of value for your money…”
  • “This is a great value for the price, because…”
  • “Based on a comprehensive study of local suppliers, you won’t find a better value anywhere else.”

By incorporating the word “value” into your sales pitch, you’re emphasizing the importance of what you’re offering and why the customer should buy it. 

People want to feel like they’re getting a good deal, so using “value” is a great way to show them that your product or service is worth their money.


The word “imagine” is one of the best words that sell. Why? Because it captures your prospect’s imagination. And when you can do that, you’re well on your way to convincing them to buy from you.

So how can you use this power word in your sales copy?

One way is to use it as a headline. For example, “Imagine the ice-cold air kissing your skin.” Or “Imagine, for a moment, the warmth radiating your soul like a bear hug dad used to give.”

You can also use it in the opening sentence of your sales letter. “Waking up tomorrow morning, you feel more refreshed and energized than you have in a solid decade. Imagine how great your back feels. How perky you are…”

Whichever way you use it, make sure it causes your customer to visualize their life with your product. Because when you do, they’ll feel even more motivated to make the purchase.


When you use the word “successful” in your sales writing, you create an aura of quality and trustworthiness. 

This positive sales word drives customers to associate your product or service with success. Making them more likely to buy from you. 

Use this word in your headlines, web copy, and sales letters to create a positive association in the mind of your customer. When they think of success, they’ll think of you!


People are always looking for easy to comprehend measuring sticks. Results are those measuring sticks.

When it comes to sales, the word “results” can make all the difference. Just by using this word, you can increase your sales significantly.

This is because the word “results” signals to the customer that you are an expert in what you do and it will deliver a desirable outcome.

When customers feel confident in your abilities, they are more likely to purchase from you.


The word “proven” has a track record of helping businesses increase their sales, and it can do the same for you. Using “proven” when selling will show customers your product is backed by experts.

When customers see that a product or service is proven, they’re more likely to trust it. They know that it’s been tested and that it works. And when they trust a product or service, they’re more likely to buy it.


People want to feel safe when they make a purchase, which is why the word “safe” is great for sales. It’s a word that makes people feel comfortable and confident in what they’re buying. 

For instance, you might see a sign that says “This car is safe for your family.” This makes the car seem like a good investment, something that will protect your loved ones.

When you use the word “safe” on your product or sales page, it subconsciously makes people more likely to buy from you. 


Making a purchase takes a good deal of risk. When people spend their hard-earned money, they want to be sure that what they are buying is worth it. 

No one wants to feel as though they have wasted their time and money on something that was not worth it in the end. This is where the term “risk-free” comes in handy. 

When people know that they will not have to worry about wasting their money, they are more likely to make a purchase. 

“Risk-free” tells customers that if they are not happy with the product, they can return it and get their money back. This gives people the peace of mind they need to make a purchase.

Some Words to Avoid on a Sales Call or Deal

Just as there are effective sales words to use to boost sales success, there are other words that can completely tank sales results. As long as you avoid the following words like the plague, you’ll be just fine.


The word “cheap” has a negative connotation and can make your potential customer feel like they’re getting a bad deal.

This is because it implies that you’re trying to save money by cutting corners.

Instead, try using words like “inexpensive” or “affordable.” This will make your potential customer feel like they’re getting a good deal without feeling like they’re being taken advantage of.


Another sales word to avoid is “quota.” Salespeople often use this word to try to increase their sales, but in reality, it can have the opposite effect. 

“Quota” is sales jargon that customers don’t want to hear. It’s a term that salespeople use to add pressure and make the customer feel like they need to buy something. 

Instead of using sales jargon, salespeople should focus on using language that their customers will understand and appreciate. This will help build trust and rapport with the customer, which is essential for making a sale.



The word “obviously” is a sales no-no. It makes the customer feel like you’re trying to pressure them into a decision, and it comes across as arrogant. 

You may also think something your saying is obvious, but to the customer, it may not be. So avoid using this word in sales situations. 

A better sales strategy is to use words that build rapport and trust, such as “I understand” or “It sounds like.”


Using the word “discount” can give off the impression that you’re not confident in your product or service, or that you’re desperate to make a sale. It can also make the buyer think that they’re getting a bad deal.

There are better words to use when negotiating a sale. “Special” or “exclusive” are two good options. They convey the idea that the buyer is getting something special, and that they’re not going to find the same deal anywhere else.


If you’re making a sales call or working on a deal, avoid using the word “problem.” It’s not likely to help you close the sale.

When sales reps use the word “problem,” it can sabotage the sale by making the prospect feel like there’s an issue that needs to be fixed. 

Instead of using “problem,” salespeople should focus on finding a solution to the customer’s needs.

Using words like “challenge” or “opportunity” are more likely to help you build rapport with your potential customer and ultimately close the sale.


When you’re on a sales call or dealing with a potential customer, it’s important to sound confident of your product or service. 

Using words like “hopefully” or “maybe” conveys a sense of uncertainty that can undermine your sales pitch. 

Instead, try using sales words that convey confidence and certainty, such as “guaranteed,” “you’ll love it,” or “it’s the best choice.” 

By using language that exudes confidence, you’ll be more likely to close the deal.


Sales reps are the lifeblood of any company. They are the ones who interact with customers and sell products one-on-one. 

That’s why it’s so important to arm them with an arsenal of powerful sales words that will help them not only sell your products but sell them to their fullest potential. 

At Wizard of Ads, we specialize in helping your company do just that.

Contact us today and our team of Sales Operations Strategists can help you curate a list of the best sales words for your business.

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