There is a lot of art and strategy that goes into making a successful commercial.
Some of the greatest commercial ads can make viewers laugh, think or even feel emotional. They are often designed to be memorable and evoke an immediate reaction in order to get people to talk about them.
Commercials are crafted by a team of wizards who use their creative skills to commercialize a product or service. They often have to think outside the box and come up with ideas that will grab people’s attention and achieve the most desirable results.
Commercials can be a great way to get your message out there, but you’ll only achieve the brand recognition you desire when they are done well.
Even the biggest brands out there have failed to create effective commercials from time to time. So, it’s important to know what makes a commercial great and how you can make your own stand out from the rest.
In this article, we’ll go over the psychology of commercial advertising, the power of emotional branding and share some of the top-selling commercials for inspiration.
How Does Advertising Affect Our Brain?
The average American sees around 10,000 ads per day. Now I don’t know about you, but that is a lot of ads. With this alarming statistic, it would be silly to not believe that they have an effect on our thoughts- conciously and subconciously.
Commercial advertisements are specifically designed to evoke an emotional reaction from us. They want us to feel happy, excited or even validated by the product they are selling.
When we have these types of reactions, our brain releases dopamine- a chemical that makes us feel good. This is why commercial ads are so addictive — we get a little dopamine hit every time we see one.
Over time, this can create subconscious associations between our emotions and the product we are viewing.
For example, if we see a commercial for a car that makes us feel happy, we might start to associate that feeling with the car. This can then lead us to want the car more, even if we didn’t initially have an interest in it.
A brand that does this really well is Coca-Cola. The company has been using emotional marketing for decades, and most of us have subconscious associations between the brand and happiness, refreshment, summertime and good times.
So, how does all of this affect our brain?
Well, commercial ads can actually change the way our brain works. They can increase our heart rate and blood pressure, make us feel more energetic or optimistic and even make us crave the product they are selling.
When this happens, that is how you know marketers have done their job well. If you are looking to achieve this with your commercial ads and maximize your sales, we at Wizard of Ads can help.
How Does “Emotional Branding” Always Capture Audiences?
Emotional branding is a technique used in commercial advertising to capture the audience’s attention and create an emotional response. This type of branding is often very successful, as it can evoke strong feelings in consumers and persuade them to buy a product.
In fact, 90 percent of purchasing decisions are said to be based on emotions; and another study has found that ads that evoke positive emotions are twice as likely to be remembered as those that don’t.
This is why emotional branding is so important for businesses — by creating an emotional connection with consumers, they are much more likely to buy a product or service.
There are many different ways to create an emotional response in consumers. Some common techniques include using storytelling, evoking positive feelings and targeting universal emotions. By using an effective mix of these tactics, businesses can create a powerful emotional connection with their target audience.
To ensure your commercial ad is effective, it’s also important to understand what emotions people are likely to respond to. Some common emotions that are targeted in advertising include happiness, love, joy, excitement, nostalgia and comfort. It’s also important to create a connection with the audience by using relatable stories or images.
Top 10 Successful Commercial Ads of All Time and the Wizards Behind It
Now that you know how advertising affects our brains and how emotional branding drives us to make a purchase, let’s highlight the top 10 best commercials of all time.
Here, we’ve gathered both old commercials and new and provide a break down of their significance and the wizards behind them that made it happen.
Sylvester DaCunha – Amul
One classic ad campaign that was particularly successful was the “Utterly Butterly Delicious” campaign by Amul. This campaign was successful because it was a funny ad and a catchy slogan to resonate with consumers and convey its message.
The blue-haired Amul girl became a familiar and much-loved character in Indian households, and the ads were so successful that they even spawned a TV show.
The wizard behind this masterful campaign was no other than Sylvester DaCunha. His main idea for the ad was to get people excited about the dairy product and make people smile. The commercial was aired during the 1966 Cricket World Cup, when India won against England.
DaCunha’s marketing strategy proved that commercial ads don’t have to be boring or dry — they can be funny and engaging while still getting their message across.
So if you’re looking to create a commercial ad campaign that will be successful, make sure it is humorous, relatable and engaging. And most importantly, make sure it is utterly butterly delicious.
Mohamed Rizwan – Nike Da da ding Campaign
Nike is a global powerhouse when it comes to commercial advertising. Much like Amul, it has done extremely well in India. Especially with its ‘Da Da Ding’ campaign.
This commercial campaign was very successful because it associated the brand with female empowerment, patriotism and nationalism. It played on the emotions of the people, making them feel proud to be wearing a Nike product.
The commercial showed India’s greatest female athletes doing well in international competitions, and ended with the tagline, ‘Da Da Ding. India Ka Game Changer’.
This campaign resonated with the target audience and increased sales for Nike in India, and not only that, the commercial became famous in other countries as well.
The creative director and commercial wizard, Mohamad Rizwan deserves all the credit for this commercial. His vision for the campaign was to show India’s rise in the world, through the lens of sport. He managed to tap into the Indian psyche and create a commercial that made people feel good about their country and themselves.
Lowe Lintas – Flying Machine
Fastrack, a brand of watches, produced a commercial ad in 2014 called “Flying Machine”. The commercial was successful because it played on the emotions of the viewers.
It showed a young man achieving his dream of becoming an airline pilot, and as a result, made many people want to buy a Fastrack watch.
The commercial was well-made and well-scripted, and it successfully achieved its goal of increasing sales for the brand.
The fantastic wizard behind the operation, Lowe Lintas created the campaign intending to inspire the nation’s youth to pursue their dreams and become the best that they can be.
The commercial is a great example of how commercial ads can be used to inspire people and change their lives for the better. It is also a perfect example of how brands can use storytelling to connect with their target audience.
Thanks to the “Flying Machine” commercial, Fastrack watches became one of the most popular watches in India.
Ogilvy & Mather – Cadbury Dairy Milk
Another food ad that made an impact was Cadbury’s Dairy Milk “Kiss Me” campaign. The commercial was very successful because it successfully played on the emotions of viewers.
It showed a couple in a passionate embrace, and when the woman offered the man a piece of Dairy Milk chocolate, he turned away and kissed her instead.
Commercial wizards, Ogilvy & Mather claimed that the idea behind the commercial was to show how passionate Dairy Milk fans are about the chocolate.
This commercial was so sensational because it showed genuine affection between the couple, which is something that viewers could relate to. Additionally, the slogan “Kiss Me” was very catchy and encouraged viewers to buy the product.
Leo Burnett – John West Salmon – Bear Fight
One of the funniest ads to date is John West Salmon’s “Bear Fight.” The commercial is a mockumentary that follows two bears as they prepare for their big fight.
It starts with the bears in their natural habitat and then cuts to them in a boxing ring, fighting for the salmon. The commercial was so successful that it won an award at the Cannes Lions International Festival of Creativity.
What made the commercial so funny was its clever use of irony. The commercial is about two bears fighting for salmon, but at the end of the commercial, it’s revealed that John West is the one who benefits from their fight. This makes the commercial not only funny but also clever, as it subverts our expectations.
Leo Burnett, the clever wizard behind this commercial wanted to create an ad that would stand out from the rest and he most definitely succeeded.
Weiden & Kennedy – Old Spice – The Man Your Man Could Smell Like
One of the more recently successful tv commercials was no other than Old Spice’s “The Man Your Man Could Smell Like.” The commercial ad became so successful that it led to Old Spice creating a full-scale marketing campaign around it.
So why was this commercial so successful? There are a few reasons. For one, it is very clever and funny. It takes something that is typically seen as “feminine” (smelling nice) and flips it on its head by making it into something “masculine.”
Additionally, the commercial is high-energy and visually stimulating. It features actor Isaiah Mustafa doing all sorts of crazy things while he delivers his colorful lines. This grabs people’s attention and keeps them engaged.
The collaboration of two talented wizards, Weiden and Kennedy aimed to redefine the Old Spice brand by targeting a younger, more active male demographic.
It is a great example of how a well-executed ad campaign can help to revitalize a brand.
Ogilvy & Mather – Thai Life Insurance – Unsung Hero
The popular ad, “Unsung Hero” by Thai Life Insurance became famous for effectively pulling on the heartstrings of its viewers. The commercial tells the story of a man who quietly performs good deeds.
His family and community never know about his good deeds, but one day he dies and they find out. The commercial concludes with the tagline: “When he needed us, we were there. Now it’s our turn to be there for him.”
This campaign was so successful because it resonated with people on a personal level. Everyone has a loved one who has done something selfless for them, and the commercial tapped into that emotion.
This is creative wizards, Ogilvy & Mather’s second feature in our article, and for good reason. They succeeded with their intention to tug at heartstrings and make people feel something. And when it comes to commercial ads, that’s what it’s all about.
Ridley Scott – Apple – 1984 Superbowl
Superbowl commercials are a chance for brands to really show everything they’ve got, and Apple’s 1984 Superbowl ad certainly made a touchdown.
This 80s commercial was inspired by George Orwell’s “1984” and depicted a young woman being freed from the bonds of a totalitarian society by an Apple computer. It was aired only once, but its legacy has lived on.
So why was this commercial so successful? Some say it’s because it taps into our fear of government control, while others say it’s because it portrays Apple as a brand that stands for freedom and creativity.
The best way to find out is to ask the Wizard himself who created the ad, Ridley Scott. He said, “I wanted to show that the Orwellian world wasn’t some far-fetched thing. It was happening right then and there, in the U.S. We were becoming a captive society.”
However you look at it, the commercial was definitely ahead of its time and is still considered one of the best Superbowl ads ever made.
Budweiser – Puppy Love
Another good ad that certainly topped the charts was Budweiser’s “Puppy Love” Superbowl ad. This commercial was so successful because it tugged at the heartstrings of viewers.
It showed a Clydesdale horse being raised by a family of puppies, and then when the horse was all grown up, it came back to visit its puppy friends. This commercial was very emotional and heartwarming, and people loved it.
The agrarian and pastoral overtones in the commercial also likely contributed to its success, as these evoke a sense of simplicity and nostalgia in viewers. In a world that is increasingly complex and fast-paced, commercials like Budweiser’s “Puppy Love” provide a much-needed respite.
Budweiser scored big with this commercial, as it has been claimed the most successful Superbowl ad of all time.
Wrigleys – Sarah and Juan – “Can’t Help Falling in Love With You” Commercial
A great ad example that was successful at emotionally triggering its audience was Wrigley’s Sarh and Juan “Can’t Help Falling in Love With You” commercial.
Elvis Presley’s hit song was used in the commercial and it quickly became one of the most popular ads of all time.
One reason why this commercial was so successful is that it played off of people’s emotions. The commercial showed different couples who were madly in love and it ended with the slogan “Can’t help falling in love with Wrigley’s.”
This commercial was successful at making people feel happy and nostalgic for their loved ones. It also made them want to buy Wrigley’s gum to experience that same happiness.
Consequently, this commercial generated a lot of revenue for Wrigley’s and got over 2.5 million views on YouTube.
Become A Wizard of Commercial Ads
The wizards of commercial ads are the people who make sure that the commercials they create are effective at catching people’s attention in a moving and influential way. They are the ones who make sure that the commercial is memorable and leaves a lasting impression on its audience.
However, creating a compelling commercial isn’t easy. They cost a lot of money to make and it’s a process that takes a lot of time and effort.
But it doesn’t have to, not with Wizard of Ads at your side.
At Wizard of Ads, we can do all the fancy spellwork for you so you can focus more on your business and satisfying your customers and less on your advertising.
Contact us today to learn more about what other wonderful tricks we have under our sleeve.